Heavy Reading Research for Comverse: Majority of Operators Intend to Move to Converged BSS in the Next Two Years
21 Febbraio 2012 - 1:00PM
Operators worldwide recognize that they need to take a more
customer-centric approach for monetizing advanced data services,
and most plan to move to converged BSS in the coming two years.
Comverse® (Nasdaq:CMVT), a global leader in BSS, mobile
Internet, and value-added services today disclosed the results of
industry research undertaken with Heavy Reading, a leading
independent research organization. The study surveyed 46 unique
global operators.
"Subscribers are demanding more choice and control. They want
plans tailored to their needs and reliable information on their
data usage in real-time and the ability to set their own spending
limits and threshold alerts," comments Heavy Reading Senior Analyst
Ari Banerjee. "These are prerequisites to increased adoption of new
data services."
With the increase of data consumption unmatched by operator
revenues and profits, three-quarters of integrated fixed/mobile
CSPs and 100% of MVNO respondents agree that more advanced data
plans are essential for better monetization, the results showed.
Offerings targeted to specific user groups and mechanisms that give
subscribers effective, real-time control of their spending are seen
as key to the desired customer-centric approach.
Unfortunately, operators feel constrained by shortcomings in
their existing Business Support Systems (BSS). The hurdles most
widely identified are lack of a unified offer management
capability, lack of real-time transaction management ability, and
lack of a unified view of subscribers and their services.
As a result, operators see a unified approach to converged BSS –
including policy – as critical to overcoming today's challenges,
and 64% of respondents say they plan "to adopt unified, converged
BSS in the next 12 to 24 months," the findings reveal.
Over two-thirds of wireless operators surveyed see their
slowness to go to market with new offers, inability to upsell in
real-time and to offer users self-controlled spending limits as
critical challenges affecting their competitiveness. There was
nearly universal agreement that a unified approach to converged BSS
and policy delivers important benefits that address these three
shortcomings, while simultaneously improving cost and customer
experience metrics.
The benefits viewed as most important are:
- Increased operational efficiency through unification
- Ability to deliver relevant, usage-driven offers
- Real-time credit control for postpaid subscribers
- Tight linkage/synchronization between charging and policy
- Centralized product/offer definition to speed
time-to-market
- Rich customer care choices for prepaid subscribers
"The Comverse ONE® Converged BSS solution allows operators to
accelerate time to market, lower costs through operational
efficiency, and fully monetize new services – including advanced
data. It is gratifying to see that CSPs broadly recognize the value
of these benefits," said Roni Levy, Head of Comverse BSS. "The
research results support our strategic direction and the importance
of the capabilities we have built. The solution's unified policy
management and enforcement capabilities are key enablers of the
customer-centric approach that operators know they need to address
the profitability of data services."
Click for more information about the Heavy Reading CSP survey,
Comverse BSS with Policy Management and Policy Enforcement. To meet
with Comverse at Mobile World Congress, contact
yael.rohar@comverse.com.
About Heavy Reading
Heavy Reading is an independent research organization offering
deep analysis of emerging telecom trends to network operators,
technology suppliers, and investors. Its product portfolio includes
in-depth reports that address critical next-generation technology
and service issues, market trackers that focus on the telecom
industry's most critical technology sectors, exclusive worldwide
surveys of network operator decision-makers that identify future
purchasing and deployment plans, and a rich array of custom and
consulting services that give clients the market intelligence
needed to compete successfully in the $4 trillion global telecom
industry.
As a telecom research arm of the Light Reading Communications
Network, Heavy Reading contributes to the only integrated business
information platform serving the global communications industry.
www.heavyreading.com
About Comverse
Comverse is the world's leading provider of software and systems
enabling converged billing and active customer management, mobile
Internet, and value-added services. Comverse's extensive customer
base spans more than 125 countries and covers over 450
communication service providers serving more than two billion
subscribers. The company's innovative product portfolio enables
communication service providers to unleash the value of the network
for their customers by making their networks smarter. Comverse's
solutions support flexible deployment models, including in-network,
cloud, hosted and managed services. Comverse, ranked number 55 in
PwC's Global 100 Software Leaders based on research by Pierre
Audoin Consultants, is a subsidiary of Comverse Technology, Inc.
(Nasdaq:CMVT). For more information, visit www.comverse.com.
The Comverse Technology logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=7454
Statements included or incorporated by reference in this press
release may contain "forward-looking statements." There can be no
assurance that any forward-looking statements will be achieved, and
actual results could differ materially from forecasts and
estimates. Important factors that could affect the company include
the risks described in the section entitled "Forward-Looking
Statements" Item 1A, "Risk Factors" and elsewhere in the company's
Annual Report on Form 10-K for the fiscal year ended January 31,
2011 filed with the SEC on May 31, 2011 or in subsequently filed
periodic, current or other reports. The company undertakes no
commitment to update or revise forward-looking statements except as
required by law.
CONTACT: Paul D. Baker
Comverse Technology, Inc.
paul.baker@cmvt.com
(212) 739-1060
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