Comverse Service Enablement Middleware Makes Feature Phones "Smarter," More Profitable
22 Febbraio 2012 - 1:00PM
Comverse® (Nasdaq:CMVT), a global leader in BSS, Mobile Internet
and Value-Added Services, announced today that Comverse VAS 3.0
Service Enablement Middleware (SEM) has been optimized to support
new capabilities for feature phones and new revenue-generating
opportunities for operators.
"Smart phones – small computers with powerful operating systems
and Internet capabilities – are gaining popularity. Yet the vast
majority of users globally continue to use the more basic feature
phones, for reasons of economy and preference," said Charles Moon,
Senior Analyst at Informa Telecoms and Media. "In emerging regions,
feature phone usage is as high as 90%. By expanding the
capabilities of lower-end handsets and improving the experience of
hundreds of millions of feature phone users, service providers can
tap deeper into the value of this vast market segment and generate
significant new revenue opportunities."
In today's fast-paced communications world, Comverse SEM opens
operator networks to internal and third-party application
providers. Securely externalizing messaging and related assets
(e.g. communication services, subscriber knowledge, billing), this
next-generation cloud-based service enables third parties – content
providers, enterprises, healthcare, advertisers, publishers,
government, financial institutions, etc., to streamline creation of
a new breed of services and applications that enrich the user
experience over virtually all connected devices.
"Because feature phone applications require downloads and
clients to support innovative new services, application providers
generally neglect these handsets and concentrate their creative
efforts on smart phones," explains Oz Ovady, Senior Vice President,
Value-Added Services General Manager at Comverse. "SEM is a game
changer, making feature phones 'smarter' and much easier to work
with by enabling applications to be network-based instead of
device-based. SEM leverages valuable assets and information unique
to the network, such as device capabilities and location, to open
new mass-market possibilities for the feature phone segment in
high-relevance fields ranging from mobile health and mobile money
to mobile ticketing for events and transportation, promotions and
advertising — and beyond."
SEM also yields additional benefits, such as bridging between
feature phones and the IP world for cross-network messaging
continuity with IMS environments, communication with social
networks with a converged social and messaging inbox, and more.
"Significantly reducing developer barriers, SEM empowers
industries to launch far-reaching new applications with accelerated
time to profit," says Ovady. "In light of the fact that most people
still connect to the world with feature phones, SEM is engineered
to augment the capabilities and relevance of lower-end devices.
This can enhance the lives of countless millions of users and
expand the addressable market of comprehensive new services to the
entire subscriber base."
"Operators transitioning to NGN must evolve from the silo-based
'vertical' VAS deployment approach to a more flexible IMS-like
'horizontalized' approach that bridges the gap between legacy and
IP networks," noted Frost & Sullivan Senior Analyst Ronald
Gruia. "The forward-looking Comverse VAS 3.0 vision enables
operators to provide an integrated experience by delivering legacy
next-gen services via a carrier cloud with an API exposure layer
enabling third-party developers to create new 'long tail'
applications. Among the first vendors to articulate this vision,
Comverse is positioned as a thought leader in the next-gen VAS
arena."
Click to learn more about Service Enablement Middleware and
about Comverse at Mobile World Congress: Enabling a World of
Connected Possibilities. To schedule a meeting at MWC and to join
us at a cocktail event at our stand, contact
yael.rohar@comverse.com.
About Comverse
Comverse is the world's leading provider of software and systems
enabling converged billing and active customer management, mobile
Internet, and value-added services. Comverse's extensive customer
base spans more than 125 countries and covers over 450
communication service providers serving more than two billion
subscribers. The company's innovative product portfolio enables
communication service providers to unleash the value of the network
for their customers by making their networks smarter. Comverse's
solutions support flexible deployment models, including in-network,
cloud, hosted and managed services. Comverse, ranked number 55 in
PwC's Global 100 Software Leaders based on research by Pierre
Audoin Consultants, is a subsidiary of Comverse Technology, Inc.
(Nasdaq:CMVT). For more information, visit
www.comverse.com.
The Comverse Technology logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=7454
Statements included or incorporated by reference in this press
release may contain "forward-looking statements." There can be no
assurance that any forward-looking statements will be achieved, and
actual results could differ materially from forecasts and
estimates. Important factors that could affect the company include
the risks described in the section entitled "Forward-Looking
Statements" Item 1A, "Risk Factors" and elsewhere in the company's
Annual Report on Form 10-K for the fiscal year ended January 31,
2011 filed with the SEC on May 31, 2011 or in subsequently filed
periodic, current or other reports. The company undertakes no
commitment to update or revise forward-looking statements except as
required by law.
CONTACT: Paul D. Baker
Comverse Technology, Inc.
paul.baker@cmvt.com
(212) 739-1060
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