Comverse Introduces Mobile Internet Data Management & Monetization Policy Studio to Accelerate Creation of Revenue-Boosting D...
22 Febbraio 2012 - 3:00PM
Comverse® (Nasdaq:CMVT), a global leader in BSS, Mobile Internet
and Value-Added Services, today announced introduction of the
Mobile Internet Data Management and Monetization (DMM) Policy
Studio to help service providers streamline the creation and
implementation of data plans to improve the user experience and
drive data revenues.
The DMM Policy Studio is designed to significantly accelerate
creation, testing and implementation of customer-centric plans and
innovative approaches to marketing by speaking the language and
sharing the mindset of operator marketing teams. The attractive
self-explanatory graphic interface can enable even the most
non-technical marketers to begin rolling out superior
revenue-accelerating data plans intuitively and quickly – with
practically no learning curve.
A part of the highly advanced Comverse Mobile Internet DMM
platform, the Policy Studio is backed up by a comprehensive
policy and enforcement solution that implements out-of-the-box
policy and in-network enforcement of all segmented plans. Tight
linkage between policy management / policy enforcement and Comverse
ONE® BSS differentiates the solution with a unified approach that
can boost agility — expanding the range of functionalities and
policy-based services while reducing costs.
"As users with ever-smarter devices access websites, exchange
emails, listen to music, watch videos, sports, TV, movies and more,
they seek data plans that fit their needs and provide added value.
The ability for service providers to create and launch
customer-centric plans quickly with personalized promotions,
incentives, rewards, safeguards against overage fees and more is
critical for operators," said Amos Marom, Senior Vice President,
Mobile Internet Business Unit at Comverse.
"Because the Policy Studio's appealing environment comes with
all of the tools needed to transform marketing vision into reality,
it frees the marketing team to work efficiently, without having to
interface with the complex technological elements involved in
configuring changes. This creates a whole new spirit of creative
enablement that can deliver solid results," explained
Marom.
The value of the Policy Studio is expected to increase as
service providers strive to introduce new plans at a quick pace to
realize the revenue potential from new domains: social networks,
Machine-to-Machine (M2M), revenue-share models with over-the-top
(OTT) players and more.
Learn more about Comverse Mobile Internet and the DMM Policy
Studio. Experience the Policy Studio first hand at Comverse's booth
at Mobile World Congress (Hall 8 Booth B83). To schedule a meeting
at MWC, contact yael.rohar@comverse.com.
About Comverse
Comverse is the world's leading provider of software and
systems enabling converged billing and active customer
management, mobile Internet, and value-added services. Comverse's
extensive customer base spans more than 125 countries and covers
over 450 communication service providers serving more than two
billion subscribers. The company's innovative product portfolio
enables communication service providers to unleash the value of the
network for their customers by making their networks smarter.
Comverse's solutions support flexible deployment models, including
in-network, cloud, hosted and managed services. Comverse, ranked
number 55 in PwC's Global 100 Software Leaders based on research by
Pierre Audoin Consultants, is a subsidiary of Comverse Technology,
Inc. (Nasdaq:CMVT). For more information, visit
www.comverse.com.
The Comverse Technology logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=7454
Statements included or incorporated by reference in this press
release may contain "forward-looking statements." There can be no
assurance that any forward-looking statements will be achieved, and
actual results could differ materially from forecasts and
estimates. Important factors that could affect the company include
the risks described in the section entitled "Forward-Looking
Statements" Item 1A, "Risk Factors" and elsewhere in the company's
Annual Report on Form 10-K for the fiscal year ended January 31,
2011 filed with the SEC on May 31, 2011 or in subsequently filed
periodic, current or other reports. The company undertakes no
commitment to update or revise forward-looking statements except as
required by law.
CONTACT: Paul D. Baker
Comverse Technology, Inc.
paul.baker@cmvt.com
(212) 739-1060
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