Partnership will Activate Campbell’s
Leadership Brands Across HBSE Properties
Harris Blitzer Sports & Entertainment (HBSE) and Campbell
Soup Company (NASDAQ:CPB) (Campbell’s) today announced a unique
marketing partnership spanning four storied sports franchises
across several of the world’s biggest leagues.
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the full release here:
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Mark Clouse, Campbell’s President and CEO
and Tad Brown, CEO, Harris Blitzer Sports & Entertainment
(Photo: Business Wire)
Campbell’s will serve as an official partner to the Philadelphia
76ers (NBA), the Washington Commanders (NFL), New Jersey Devils
(NHL), Prudential Center in Newark, N.J., and Joe Gibbs Racing
(NASCAR). The multi-year partnership will enable fans to connect
and engage with Campbell’s leading portfolio of brands through
unique activations and authentic offerings in prominent sports and
entertainment markets.
“We are proud to partner with an iconic company like Campbell’s
and provide them opportunities to elevate and expand the reach of
their world-class brands to millions of fans across some of the
most influential markets in the U.S.,” said Tad Brown, CEO, Harris
Blitzer Sports & Entertainment. “Through this new partnership,
Campbell’s will have the ability to mobilize HBSE’s unparalleled
portfolio and join our teams in making an impact through the
incredible power of sports and entertainment.”
Specific activations across HBSE’s properties will be announced
throughout the year, with Campbell’s showcasing a variety of its
brands in some of the nation’s top media markets. Campbell’s 16
leadership brands include Campbell’s, Cape Cod, Chunky, Goldfish,
Kettle Brand, Lance, Late July, Pace, Pacific Foods, Pepperidge
Farm, Prego, Rao’s Homemade, Snack Factory Pretzel Crisps, Snyder’s
of Hanover, Swanson and V8.
“This is a truly unique marketing partnership that will enable
us to activate our portfolio of leadership brands across some of
the most high-profile, storied franchises in sports,” said
Campbell’s President and CEO, Mark Clouse.
This is the first announcement under a new Campbell’s initiative
called “Kitchen 1869” created to leverage the scale of the
company’s portfolio and identify growth opportunities focused on
brand and product alliances, unique licensing opportunities and
enterprise-level marketing partnerships.
“Our goal is to leverage the full power of Campbell’s leading
portfolio of brands to drive growth,” said Cody Porten, Senior
Director, Campbell’s Kitchen 1869 Enterprise Growth
Initiatives.
The partnership was formed in a collaborative effort between
Campbell’s and HBSE’s Global Partnerships division, led by Ben
Cobleigh, Senior Vice President.
“With HBSE’s continued growth both nationally and
internationally, we’re eager to partner with organizations like
Campbell’s that share our values and aim to find innovative, fun
ways to connect with sports fans, concert goers, and those who
enjoy live events,” said Cobleigh. “We’re thrilled to introduce
this groundbreaking partnership to some of the biggest sports
markets in the country this season and beyond.”
About HBSE
Founded by Josh Harris and David Blitzer in 2017, Harris Blitzer
Sports & Entertainment (HBSE) is an industry-leading sports and
entertainment group, with a focus on building passionate, high
performing teams that strengthen our communities. Anchored in
sports, venues and ventures, HBSE’s diverse and global portfolio is
centered around marquee assets, including the Philadelphia 76ers,
the New Jersey Devils and the Prudential Center, the Washington
Commanders, Joe Gibbs Racing, Crystal Palace of the English Premier
League, as well as a growing presence across youth sports, the MLB,
the MLS, and more. As proud stewards of some of the world’s most
prestigious franchises, brands and properties, we are committed to
using our platform to positively impact the local communities where
our teams play and perform. For additional information on HBSE,
please visit HBSE.com.
About Campbell
For more than 150 years, Campbell (NASDAQ:CPB) has been
connecting people through food they love. Generations of consumers
have trusted us to provide delicious and affordable food and
beverages. Headquartered in Camden, N.J. since 1869, the company
generated fiscal 2024 net sales of $9.6 billion. Our portfolio
includes iconic brands such as Campbell’s, Cape Cod, Goldfish,
Kettle Brand, Lance, Late July, Milano, Michael Angelo’s, noosa,
Pace, Pacific Foods, Pepperidge Farm, Prego, Rao’s, Snyder’s of
Hanover, Swanson and V8. The company is a member of the Standard
& Poor’s 500 as well as the FTSE4Good and Bloomberg
Gender-Equality Indices. For more information, visit
www.campbellsoupcompany.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241016170957/en/
HBSE Allison Waddington (267) 761-1568
allisonwaddington@hbse.com
Campbell’s Investors: Rebecca Gardy (856) 342-6081
Rebecca_Gardy@campbells.com
Media: James Regan (856) 219-6409 James_Regan@campbells.com
Grafico Azioni Campbells (NASDAQ:CPB)
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Grafico Azioni Campbells (NASDAQ:CPB)
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