Sides Enthusiasts Can Now Enjoy the
Scents of their Favorite Holiday Side Dishes Year-Round with
Limited-Edition Candle Collection
CAMDEN, N.J. , Oct. 28,
2024 /PRNewswire/ -- Campbell's® officially kicked off Sides
Season™ with the launch of the 2024 State of the Sides
Report. The report offers a detailed look at the holiday side
dishes and recipe trends that Americans will enjoy as they gather
around the holiday table.
This year's report focuses on evolving trends, preferences, and
traditions, offering fresh insights into regional variations. It
reaffirms that side dishes are the main attraction at Thanksgiving
for most, while also emphasizing the broader role they play in
bringing people together.
"For generations, Campbell's has been at the center of
holiday traditions and tables, bringing flavor to family tables
across the country," said Marci
Raible, Vice President, Integrated Marketing, Campbell's. "As we celebrate the third year of
our State of the Sides Report, it's clear that side dishes are the
cornerstone of holiday meals and memories—and Campbell's is an essential ingredient in
creating these beloved dishes."
This year's State of the Sides Report reveals the nation's
passion for side dishes and the ways we connect during the
holidays:
- More than 55% would rather pile their plates with
side dishes than the turkey itself, reaffirming that sides are the
true star of the meal.
- 60% find more joy in cooking the sides than preparing
the bird. Sides are where creativity shines, making them the heart
of the holiday kitchen.
- Gen Z (ages 18-27) loves Mac and Cheese with
45% of the generation seeing it as their favorite side dish
each year.
- Nearly 40% admit they'd be perfectly content with a
plate full of only side dishes, proving that the variety and
flavors of sides are what make Thanksgiving special.
- Nearly 45% crave more creamy, comforting flavors,
with 38% looking forward to cheesy goodness. Campbell's condensed soups are the trusted
base for many of these rich, flavorful dishes.
- Nearly 45% are joining Friendsgiving celebrations,
where they can experiment with new sides and connect over shared
meals with friends.
Beyond the dinner table, the State of the Sides Report examines
popular Thanksgiving activities enjoyed by Americans, such as
watching a Thanksgiving Day parade, playing and watching football,
and even curating the perfect cooking playlist to set the mood
while preparing their holiday feast.
New this year, Campbell's has partnered with CAMP, the
premier family experience company, to create Campbell's Limited Edition Candle Collection:
The Scents of Sides Season. The candle collection includes four
exclusive scents inspired by some of the top side dishes of this
season.
- Green Bean Casserole – A rich, savory scent
inspired by the classic casserole dish that Campbell's debuted in 1955. Top notes of cream
and celery blend into fried onion and mushroom, with a base of
buttery green beans.
- Jalapeño Cheddar Mac & Cheese – The spiced
aroma of warm, gooey cheese baked to perfection with a hint of
jalapeño adding a kick to the scent of melty cheddar.
- Apple, Fennel & Herb Stuffing – The smell of savory
fennel, thyme and rosemary in this stuffing-inspired candle will
instantly transport you to Thanksgiving dinner.
- Everything Bagel-Seasoned Mashed
Potatoes – A creamy, buttery scent complemented by notes
of garlic that brings the cozy, savory aroma of mashed potatoes to
your home.
Visit CAMP on Monday, Nov. 18 to
purchase the candle collection, retailing for $30. These fun and fragrant candles offer a
delightful way to experience your favorite holiday side dish
flavors beyond the holiday table.
More details on the trends and regional favorites in this year's
report can be found at SidesSeason.com. Explore the interactive
State of the Sides map, where you can discover what your state (or
the state you're visiting) is serving up this holiday season,
explore unique recipes from influencers across the country, and
download a festive placemat to accompany your holiday table.
To stay up to date with all things Campbell's, follow @Campbells on
TikTok, Pinterest and Instagram.
About the State of the Sides Report
Campbell's commissioned a survey of 5,000 US
adults 18 and over in the United
States who celebrate Thanksgiving, with 100 Americans in
each of the 50 states. The research was conducted in June 2024, by Reputation Leaders, an independent
research organization. The margin of error is +/-1.4% for the
national results and +/-9.8% for the state results, with 95%
confidence.
About Campbell's
For
more than 150 years, Campbell
(NASDAQ: CPB) has been connecting people through food they love.
Generations of consumers have trusted us to provide delicious and
affordable food and beverages. Headquartered in Camden, N.J. since 1869, the company generated
fiscal 2024 net sales of $9.6
billion. Our portfolio includes iconic brands such
as Campbell's, Cape
Cod, Goldfish, Kettle
Brand, Lance, Late
July, Milano, Michael Angelo's, noosa,
Pace, Pacific Foods, Pepperidge
Farm, Prego, Rao's, Snyder's of
Hanover, Swanson and V8.
Campbell has a heritage of giving
back. The company is a member of the Standard & Poor's 500 as
well as the FTSE4Good and Bloomberg Gender-Equality Indices. For
more information, visit www.campbellsoupcompany.com.
About CAMP
CAMP is the destination for young families. Since 2018, CAMP (The
Store with The Magic Door) has created extraordinary immersive
retail experiences like Bluey x CAMP, Encanto x CAMP, and Trolls x
CAMP, inspiring and engaging families through its unique
combination of play, product, and performance. CAMP operates seven
retail locations in Atlanta,
California, Chicago, Massachusetts, New
York, Texas, and
Washington, D.C. For more
information, visit camp.com or follow along @campstores.
Media Contact:
Antonia
Scannapieco
antonia_scannapieco@campbells.com
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SOURCE Campbell's