Creative Realities Announces a Channel Sales Program and a Key Industry Hire to Lead
24 Agosto 2023 - 5:00PM
Digital signage and media solutions leader Creative Realities, Inc.
(NASDAQ: CREX, CREXW) announced a new Channel Sales Program to
complement the Company’s direct enterprise sales efforts. The
Company has formed a new Channel Sales Group and hired industry
veteran Dave Petricig to lead the team as its Director of Channel
Sales.
“The Company is now positioned, via
best-in-class software products and capabilities, to continue our
growth trajectory, by focusing on delivering solutions through a
reseller channel. We have demonstrated terrific organic growth
through our direct sales efforts and the establishment of a Channel
Sales Program will complement that growth by expediting a new path
to market for SaaS-based revenue,” stated Rick Mills, CEO of
Creative Realities. Mr. Mills continued, “Bringing onboard a
seasoned veteran, such as Dave Petricig, will expedite market
penetration and deliver immediate value to our channel partners. We
believe our purpose-built digital signage software CMS platforms,
ReflectView, and Clarity, as well as our AdLogic platform for
advertising monetization, are extremely well positioned with
desirable SaaS models to resell.” Mr. Mills concluded, “We are
committed to ensuring our end-to-end offering is available,
user-ready, and supportable for all partners and customers in our
space, with an exceptional end-user experience at a remarkably
competitive price point.”
Mr. Petricig comes with 25+ years of experience
in delivering channel sales growth for Pro-AV and CMS Software in
the Digital Signage space. He was most recently at PingHD where he
doubled channel sales growth year-on-year during his four-year
term. “I am committed to cultivating new relationships first and
foremost and this is best done with a focus for understanding the
software products and demonstrating their capabilities for the
benefit of the customer,” stated Mr. Petricig. He continued,
“Because I’ve been at this for two plus decades, I’m able to bring
insights to Creative Realities from channel partners to help inform
pipeline development and differentiate us from competitors.”
Mr. Petricig’s deep relationships with
manufacturers, along with a well-established network of channel
partners within the QSR, Retail and Automotive industries, add
additional layers of knowledge and skills that align to Creative
Realities’ corporate vertical strategy. “I’m all in and will assist
in building our Channel Sales Program from the ground up to push
growth for Creative Realities to new levels and dominate the
landscape as a best-in-class solutions company.”
Dave Petricig began with Creative Realities on August 14, 2023
and brings with him credentials from the Digital Signage
Federation, DSF Foundations certified plus micro-credential
courses; Digital Signage Experts Group (DSEG): Digital Signage
Certified Expert (DSCE), Digital Signage Display Expert (DSDE),
Digital Content and Media Expert (DCME) and Digital Signage Sales
Professional (DSSP)
About Creative Realities,
Inc.Creative Realities helps clients use the latest
omnichannel technologies to inspire better customer experiences.
CRI designs, develops, and deploys consumer experiences for
high-end enterprise-level networks, and is actively providing
recurring SaaS and support services across diverse vertical
markets, including but not limited to automotive, advertising
networks, apparel & accessories, convenience stores, food
service/QSR, gaming, theater, and stadium venues.
Cautionary Note on Forward-Looking
StatementsThis press release contains "forward-looking
statements" within the meaning of Section 27A of the Securities Act
of 1933, as amended, Section 21E of the Securities Exchange Act of
1934, as amended, and the Private Securities Litigation Reform Act
of 1995, and includes, among other things, discussions of our
business strategies, product releases, future operations and
capital resources. Words such as "estimates," "projected,"
"expects," "anticipates," "forecasts," "plans," "intends,"
"believes," "seeks," "may," "will," "should," "future," "propose"
and variations of these words or similar expressions (or the
negative versions of such words or expressions) are intended to
identify forward-looking statements. Forward-looking statements are
not guarantees of future performance, conditions or results. They
are based on the opinions, estimates and beliefs of management as
of the date such statements are made, and they are subject to known
and unknown risks, uncertainties, assumptions and other factors,
many of which are outside of our control, that may cause the actual
results, level of activity, performance or achievements to be
materially different from those expressed or implied by such
forward-looking statements. Some of these risks are discussed in
the “Risk Factors” section contained in Item 1A of our Annual
Report on Form 10-K for the year ended December 31, 2022 and in our
Quarterly Report on Form 10-Q for the period ended June 30, 2023,
and the Company’s subsequent filings with the U.S. Securities and
Exchange Commission. Important factors, among others, that may
affect actual results or outcomes include: our ability to
effectively integrate Reflect’s business operations, our strategy
for customer retention, growth, product development, market
position, financial results and reserves, our ability to execute on
our business plan, our ability to retain key personnel, our ability
to remain listed on the Nasdaq Capital Market, our ability to
realize the revenues included in our future guidance and backlog
reports, the ability of the Company to continue as a going concern,
potential litigation, supply chain shortages, and general economic
and market conditions impacting demand for our products and
services, including those as a result of the COVID-19 pandemic.
Readers should not place undue reliance upon any forward-looking
statements. We assume no obligation to update or revise the
forward-looking statements, whether as a result of new information,
future events or otherwise, except as required by law.
Contacts
Media InquiriesChristina
Daviescdavies@ideagrove.com
Investor Relationsir@cri.com
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