Codere, a leading Spanish multinational company in the private
gaming sector across Europe and Latin America, has signed a
sponsorship agreement with the Club Atlético River Plate of
Argentina for the next four seasons, until August 2025, becoming
the Official Betting Partner of the club.
For Carlos Sabanza, Codere’s Sponsorship
Manager, “This agreement allows us to reach the Argentine
and Latin American public in the best and most direct way possible,
providing our current and future customers the best brand
experience. This alliance, with one of the most important football
teams in the country, allows us to enhance our positioning as a
leading online sports betting and omnichannel entertainment
provider in this key market.”
2021, Gaining Momentum After the
Pandemic
On June 22nd, Grupo Codere reached a merger
agreement of its online gaming subsidiary -- formed by the parent
company Codere Online Luxembourg, S.A. (“Holdco”), Servicios de
Juego Online, S.A.U. (“SEJO”) and its consolidated subsidiaries --
with the SPAC DD3 Acquisition Corp. II (Nasdaq: DDMX, “DD3”), that
would result in Codere Online becoming the first publicly-listed
online gaming operator traded on the US Nasdaq Stock Exchange.
The new company, managed and majority owned by
Grupo Codere, will drive the expansion of the digital business in
Argentina and other Latin American growing markets.
This objective, strengthened by the sponsorship,
will enable Codere to continue promoting its activity in Argentina
through the consolidation of its brand by different marketing and
promotional actions planned together with the club.
Alberto Telias, Chief Marketing Officer
of Codere Online, points out, “This agreement represents a
very important turning point for the development of our activity in
the country, after a difficult period of protracted closings due to
the pandemic. The company is thrilled about this project together
with River, with whom we share the fair play and team work values
on and off the field, and that will enable Codere to expand its
footprint in Argentina and Latin America.”
Jorge Brito, first
Vice-Chairman of River Plate Club said,
“It is a pleasure to have Codere as a sponsor, a company with a
wide experience, global reach and with great growth in the region,
which will help us both to continue consolidating our growth, share
the same commitment, effort and fair play values.”
Codere in Argentina, a Long-term
Bet
Codere began its activity in Argentina in the
early 1990s and is currently the largest gaming hall operator in
the Province of Buenos Aires, with 13 gaming halls, in which it
operates more than 6,800 casino-slots, in addition to traditional
bingo and associated catering services. The group expects to start
its online operations in the country as soon as the City of Buenos
Aires and/or any of its other provinces authorize it.
The company is committed to Latin America by
developing its entertainment offering in Argentina, Uruguay,
Mexico, Colombia and Panama, as reflected by its sponsorships of
the main football teams (in Argentina, the Atlético River Plate
Club and in Mexico, the Monterrey Rayados Football Club), in
addition to the already existing one with Real Madrid C.F. since
2016. The company also promotes the main sports events with
specific campaigns, such as those recently developed for the UEFA
EURO 2020 and the CONMEBOL America Cup.
Codere's Club Atlético River Plate sponsorship
campaign will be launched this Tuesday, July 27th. You can
access it through the following
LINK.
Last June, Vicente Di Loreto, CEO of
Codere, participated in a meeting between the authorities
of Argentina and Spain, together with a group of businessmen from
both countries, which highlighted the will to promote investments
and continue collaborating in joint business development.
In his words, “The company will continue to
focus its efforts and investment in the development of its
entertainment offer in this strategic market for Codere, which has
great potential with the recent regulation of the online activity
and where we have a relevant position.”
About Codere Codere is an
international gaming operator, with presence in seven countries in
Europe -Spain and Italy- and Latin America -Argentina, Mexico,
Panama, Colombia and Uruguay-, which operates slot machines, bingo
seats and sports betting terminals with an omnichannel offer, both
Press release 3 through the online channel and the retail, that
include gambling halls, arcades, 9,200 bars and racetracks.
www.grupocodere.com
About Codere Online Codere
Online launched in 2014 as part of the renowned casino operator
Codere Group. Codere Online offers online sports betting and online
casino through its state-of-the art website and mobile application.
Codere currently operates in its core markets of Spain, Italy,
Mexico, Colombia and Panama and expects to start operating in the
City of Buenos Aires (Argentina) in late 2021. Codere Online’s
online business is complemented by Codere Group’s physical presence
throughout Latin America, forming the foundation of the leading
omnichannel gaming and casino presence in the
region.www.codereonline.com
About Club Atlético River Plate
River Plate is the most popular Football Club in Argentina, with
more than 18 million fans in the country and thousands around the
world. It has 36 national titles and 12 international cups. It also
participates in more than 20 federated sports, has a first-class
sports complex, an educational Institute for 1,500 students and a
University Institute inaugurated in
2013.https://www.cariverplate.com.ar
About DD3 Acquisition Corp. II
DD3 (NASDAQ: DDMX, DDMXU, DDMXW) was formed for the purpose of
entering into a merger, capital stock exchange, asset acquisition,
stock purchase, recapitalization, reorganization or other similar
business combination with one or more businesses or entities. DD3’s
efforts to identify a prospective target business are not limited
to a particular industry or geographic region.
www.dd3.mx/en/spac
Codere with responsible
gamingCodere is firmly committed to the development of a
gaming offer with all the guarantees for the user. With this aim,
the group carries out its activity by implementing the best
responsible gaming practices, promoting transparency and supporting
public policies for the user guarantees, the protection of
vulnerable groups and the sustainability of the industry. In 2020,
Codere Argentina was recognized with the SAGSE Award for the Best
CSR Strategy in Latin America for its Responsible Gaming
Program.
Twitter - https://twitter.com/GrupoCodere
Facebook - https://www.facebook.com/grupocodere
YouTube - https://www.youtube.com/GrupoCodere
More
information:comunicacion@codere.com
Contacts:Investors Ryan
Lawrence, ICR Ryan.Lawrence@icrinc.com 332-242-4321MediaBrian
Ruby, ICR Brian.Ruby@icrinc.com 203-682-8268
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