VALCOURT, QC, May 7
2024 /CNW/ - BRP Inc. (TSX: DOO) (NASDAQ: DOOO) is
proud to have won the "Successful Business Strategy - Large
Company" award at the 44th edition of the Mercuriades
business competition organized by the Fédération des chambres de
commerce du Québec (FCCQ). The award was presented to BRP at
the Gala Les Mercuriades ceremony on May 6,
2024 at the Palais des congrès in Montreal.
This honor was awarded to BRP thanks to its strategy of
diversifying its product portfolio through electrification. The
company is committed to offering an electric vehicle in each of its
existing product lines while also exploring new product categories.
BRP sets itself apart by developing its own in-house Rotax electric
propulsion technology. This unique approach enables BRP to be both
agile and competitive from a technological standpoint, and to use
this technology across all its product lines.
"BRP wants to become the reference in electric powersports
vehicles, so it's a great honor to see our strategy related to the
electrification of our product lines rewarded by one of
Quebec's most prestigious business
competitions," said Minh Thanh Tran, Executive Vice-President,
Corporate Strategy and LVHA Group at BRP. "This technological
transition not only enables us to reduce our carbon footprint, it
also represents a great development opportunity. Our electric
options, which are a complementary offering to our internal
combustion engine vehicles, will attract new generations of riders
by offering new driving experiences. I would like to extend my
warmest thanks to all the teams involved in this innovative
project."
BRP will launch its first Can-Am electric motorcycles to dealers
in August. The two motorcycles were the very first BRP electric
models to be confirmed to consumers. Riders can expect these
state-of-the-art motorcycles to be perfect for commuting and
recreational riding on and off the road.
A Prestigious
Recognition
Since 1981, Les Mercuriades has been recognized as
one of Quebec's most prestigious
business competitions. The program, supported by the Fédération
des chambres de commerce du Québec (FCCQ), recognizes the
innovation, ambition, entrepreneurship and performance of
Quebec companies.
About BRP
BRP Inc. is a global leader in the world of powersports
products, propulsion systems and boats built on over 80 years of
ingenuity and intensive consumer focus. Through its portfolio of
industry-leading and distinctive brands featuring Ski-Doo and Lynx
snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and
off-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion
systems as well as Rotax engines for karts and recreational
aircraft, BRP unlocks exhilarating adventures and provides access
to experiences across different playgrounds. The Company completes
its lines of products with a dedicated parts, accessories and
apparel portfolio to fully optimize the riding experience.
Committed to growing responsibly, BRP is developing electric models
for its existing product lines and exploring new low voltage and
human assisted product categories. Headquartered in Quebec, Canada, BRP has annual sales of
CA$10.4 billion from over 130 countries and a global workforce of
close to 20,000 driven, resourceful people.
www.brp.com
@BRPNews
Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft, Manitou, Quintrex, and the BRP logo are
trademarks of Bombardier Recreational Products Inc. or its
affiliates. All other trademarks are the property of their
respective owners.
SOURCE BRP Inc.
