Hooked on Phonics(R) Names John Santanella Vice President of Marketing
09 Novembre 2005 - 2:30PM
PR Newswire (US)
Former Hasbro Marketing Director Brings Branding and Product
Development Depth to Hooked on Phonics Team BALTIMORE, Nov. 9
/PRNewswire/ -- Hooked on Phonics announced today the hiring of
John Santanella as vice president of marketing. Santanella joins
Hooked on Phonics from Hasbro where he was director of marketing in
the games division and was responsible for marketing games and
puzzles under the Milton Bradley brand. His new role will include
developing and expanding marketing efforts and establishing a
presence for the Hooked on Phonics brand in the retail market.
"John is joining us at an exciting time in our company's growth,"
says Chip Paucek, president of Educate Products. "His expertise
from working on high-profile brands in the toy and game industry
will play a key role as we expand our product line and further
cultivate our brand identity, which will take our company to the
next level." In his most recent position at Hasbro Games,
Santanella managed several popular titles including Candy Land,
Chutes and Ladders, Battleship and Twister. He began his career in
the toy and game industry in 1997 as associate global brand manager
where he was responsible for strategic planning and product
development both domestically and internationally. Santanella's
early career included working as a market analyst for the Butcher
Company in Marlborough, MA. He also worked as a paralegal for the
Litigation Practice Group at the Travelers Insurance Company in
Hartford, Connecticut and the Employee Benefits Practice Group of a
Washington, D.C. law firm. A native of Enfield, CT, he holds a MBA
in Marketing and Finance and Bachelor's degree in Political Science
from Boston College. "My passion is strategically growing brands in
ways that are meaningful for consumers," says Santanella. "Our
mission at Hooked on Phonics is to engage children in a process of
discovery, and that is something I am thrilled to be a part of. I'm
looking forward to leading the marketing efforts of such a trusted
brand." About Hooked on Phonics(R) Hooked on Phonics, operated by
HOP, LLC, a division of Educate, Inc., is a leading creator of
educational products for families that are fun and easy to use and
get results. The company works with educators, interactive
designers, writers, artists and parents to develop step-by-step
learning systems that help teach children critical reading, math
and study skills. Since the company was founded in 1987, more than
two million families and thousands of schools have turned to Hooked
on Phonics' library of award-winning programs. The company's
products are available at major retailers nationwide and online at
http://www.hookedonphonics.com/. About Educate, Inc. Educate, Inc.
(NASDAQ:EEEE) is a leading pre-K-12 education services company
delivering education services and products to students and their
families. It has a portfolio of highly acclaimed brands including
Sylvan Learning Centers, North America's largest and most trusted
network of tutoring centers, providing supplemental, remedial and
enrichment instruction; Hooked on Phonics, delivering highly
regarded early reading, math and study skills programs; and
Catapult Learning, a leading provider of educational services to
public and non-public schools. More information on Educate, Inc.
can be found at http://www.educate-inc.com/. Forward-looking
Statements This release includes information about Educate, Inc.
that could constitute forward-looking statements made pursuant to
the safe harbor provision of the Private Securities Litigation
Reform Act of 1995. The words "believe," "anticipate," "intend,"
"estimate," "expect," "will," "should," "may" and similar
expressions, or the negative of such words and expressions, are
intended to identify forward-looking statements, although not all
forward- looking statements contain such words or expressions. Such
forward-looking statements involve risks and uncertainties.
Although Educate, Inc. believes that the expectations reflected in
such forward-looking statements are based on reasonable
assumptions, Educate, Inc.'s actual results could differ materially
from those described in the forward-looking statements. The
following factors might cause such a difference: the development
and expansion of the Sylvan Learning Center franchise system;
changes in the relationships among Sylvan Learning Center and its
franchisees; Educate, Inc.'s ability to effectively manage business
growth; increased competition from other educational service
providers; changes in laws and government policies and programs;
changes in the acceptance of Educate, Inc.'s services by
institutional customers and consumers; changes in customer
relationships; the seasonality of operating results; global
economic conditions, including interest and currency rate
fluctuations, and inflation rates. Additional information regarding
these and other risk factors and uncertainties are set forth from
time to time in Educate, Inc.'s filings with the Securities and
Exchange Commission, available for viewing on Educate, Inc.'s
website http://www.educate-inc.com/. (To access this information on
Educate, Inc.'s website, click on "Investor Relations" and then
"SEC Filings".) All forward- looking statements are based on
information available to Educate, Inc. on the date of this Release.
Educate, Inc. undertakes no obligation to publicly update or revise
any forward-looking statements, whether as a result of new
information, future events or otherwise. HOOKED ON PHONICS and
HOOKED ON MATH are trademarks or registered trademarks of HOP, LLC.
DATASOURCE: Hooked on Phonics CONTACT: Cathleen Porter,
+1-978-468-8956, , or Monica Kingery, +1-978-468-8941, , both of
Mullen for Hooked on Phonics Web site:
http://www.hookedonphonics.com/ http://www.educate-inc.com/
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