EverPass selects Edgio to Elevate Streaming Delivery to Commercial Establishments
11 Aprile 2024 - 9:03PM
Business Wire
Edgio, a leading platform renowned for its exceptional
performance in speed, security, and simplicity, is pleased to
announce a significant multiyear agreement with EverPass Media, a
media platform created specifically for commercial businesses. This
partnership is set to redefine the delivery of premium live sports
content across a broad network of commercial establishments
nationwide, promising to elevate the viewing experience for
countless customers.
EverPass launched in April 2023 as a joint venture between
RedBird Capital Partners and 32 Equity, the strategic investment
arm of the National Football League. It has quickly positioned
itself as a pivotal player in the distribution of live sports and
entertainment content tailored for bars, restaurants, and other
commercial venues – a testament to the evolving landscape of
out-of-home sports viewership.
This partnership between Edgio and EverPass Media underscores a
shared commitment to leveraging advanced technology and strategic
content distribution to foster community engagement and enhance the
overall consumer experience in public viewing settings. It marks a
significant milestone in the sports entertainment industry,
promising to set new standards for how live sports content is
delivered and enjoyed in commercial establishments across the
country.
EverPass CEO, Alex Kaplan, commented on today’s partnership,
stating, "Understanding that a significant segment of sports
viewership occurs outside the home, EverPass has been dedicated to
innovating the way sports are consumed in public venues. Our goal
since inception has been to enhance the communal viewing
experience, turning traditional sports watching in local bars and
restaurants into memorable events that add value not only for the
patrons but also for establishment owners. Today’s partnership is
an important step in the evolution of our business, and we are glad
to work with the Edgio team to continue to innovate the streaming
experience.”
Starting this summer, Edgio will offer even better acquisition,
live event management, and syndication services through Uplynk.
Using the flexible cloud-based Uplynk Cloud Slicer Live, Edgio will
acquire the feed from League or Broadcast Networks through two
separate locations on the East and West coasts. As part of Uplynk’s
stellar management services, Edgio will manage all live event
operators, providing event day testing and monitoring of streams,
backup/redundancy services, and event support that will efficiently
address complex licensing requirements like sports leagues.
“EverPass has earned the trust of patrons and proprietors alike,
establishing itself as an invaluable ally in simplifying the
digital experience at commercial venues,” said Edgio Chief
Technology Officer/General Manager of Media Eric Black. “Edgio
looks forward to solving the complexities of digital video in the
most simple and scalable way. I’m excited about the prospect of
working with EverPass and the groundbreaking opportunities we will
partner on."
To significantly boost revenue, Uplynk will also be providing a
dynamic monetization package, which will include an ADS (ad
delivery server) Configurations Test of ads prior to events; an
SCTE plugin to identify advertising breaks, advertising content,
and programming content; targeted ad insertion; and network-level
ad data (timestamps, completion rates and percentages, failures,
errors, and other ad request and response data obtained and
reported during the execution of an ad request call to the ADS). In
2023, Uplynk’s ad completion view rate for the more than four
billion streamed views was an impressive 97.7 percent.
To help EverPass exponentially grow through syndication, Edgio
will provide Slates, Ads, SCTE-35 (Digital Program Insertion Cueing
Message for Cable), Nielsen watermarks, subtitles, SAP audio
tracks, and closed captioning audio tracks. The result of Uplynk’s
seamless integration will be a professional, high quality video
experience for all sports fans watching and a boost in revenue for
EverPass and commercial establishments across the United
States.
About Edgio Edgio (NASDAQ: EGIO) helps companies deliver
online experiences and content faster, safer, and with more
control. Our developer-friendly, globally scaled edge network,
combined with our fully integrated application and media solutions,
provide a single platform for the delivery of high-performing,
secure web properties and streaming content. Through this fully
integrated platform and end-to-end edge services, companies can
deliver content quicker and more securely, boosting overall revenue
and business value. To learn more, visit edg.io and follow
us on Twitter, LinkedIn and Facebook.
About EverPass EverPass Media, backed by RedBird Capital
Partners and 32 Equity, the strategic investment arm of the
National Football League, is a media platform that distributes live
sports and entertainment content to bars, restaurants, hotels and
other commercial venues. Founded in 2023, EverPass launched
initially as the exclusive distributor of NFL Sunday Ticket to
commercial establishments in the United States. EverPass partners
with rightsholders, distribution partners and business owners to
create a one-stop-shop for commercial distribution of premium live
events.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240411508726/en/
Media Relations: Patti Moran, Edgio
pmoran@edg.io
EverPass Media Gagnier Communications Lindsay Barber
EverPass@gagnierfc.com
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