Edgio Collaborates for Data Offloading
Capabilities
Sinclair, Inc. (Nasdaq: SBGI) announced the launch of its
“Broadspan” datacasting platform to enable data distribution
capability across all current Sinclair NextGen Broadcast (ATSC 3.0)
markets where it serves as the host station. Edgio, Inc., a leading
content delivery network, will become the first commercial partner
of the Broadspan datacasting platform.
This marks an exciting step forward for broadcasters and
consumers and begins to fulfill the promise of digital convergence
offered by ATSC 3.0. It opens the door to multiple new business
opportunities for broadcasters and greatly enhanced efficiency for
data distribution.
Using a broadcaster’s ATSC 3.0 channel, the Broadspan platform
will allow businesses to distribute files, updates, or video over
the air to any device with a 3.0 receiver – cars, tablets, phones,
or television sets. Data delivery relies on the newly designed
broadcast core network. This infrastructure provides the means to
link all available ATSC 3.0 spectrum intelligently from multiple
stations to deliver the customer’s data quickly, efficiently, and
securely.
Broadspan’s straightforward customer experience allows for easy
and seamless data distribution planning with an intuitive and
streamlined ordering and tracking process. Customers can
immediately visualize the network availability across markets and
submit a distribution request tailored to their needs. They will
have a full picture of the path their data will take through the
broadcast network. The provisioning system also gives customers
real-time visibility into the status of their data distribution
request, allowing them to confirm the scheduling, and if enabled,
see the validation of the data delivery on the receiving
systems.
Edgio is the initial commercial partner of the Broadspan system.
It will use the Broadspan platform to deliver a true 4K experience
to viewers, by supplementing streaming over the internet with
over-the-air data. This takes advantage of the unique capability of
ATSC 3.0 to converge broadcast and broadband seamlessly.
Broadspan’s ability to deliver the extra bits to the customer over
the air is a game changer. It will be able to offload significant
video and audio data from the internet, reducing congestion and
enhancing user experience while allowing increased bitrates without
any loss of service.
“Broadspan’s customer-centric data delivery provisioning
platform provides an elegant, cost-effective tool to move data
easily. It leverages the remarkably reliable and efficient
one-to-many broadcast architecture to provide a new option for data
users,” said Del Parks, Sinclair’s President of
Technology.
Eric Black CTO and GM of Media at Edgio said, “Sinclair's
pioneering leadership in ATSC 3.0 enables this groundbreaking
innovation. By leveraging ATSC 3.0's convergence of broadcast and
broadband, we are delivering a true 4K experience. Broadspan isn't
just a game changer; it's a paradigm shift in defining immersive
entertainment.”
U.S. broadcasters, including commercial and non-commercial
station operators, have deployed NextGen Broadcast service to date
across the U.S. in over 70 markets covering nearly 75% of the
country’s population. Linking those markets and stations to
allocate data capacity efficiently among potential data customers
is essential in establishing broadcasting as a competitive data
distribution platform. Broadspan provides the means to easily use
that network.
This new datacasting platform is a win-win for the entire
ecosystem – customers can enhance their choices for efficient data
distribution at a lower cost per bit and broadcasters can create
additional revenues to support their investments in local news
production.
Aside from Edgio’s use of the Broadspan platform for a
cost-efficient supplement to data off-loading, others can use the
new platform to supplement and enhance their IP data distribution
tools. These would include automotive connectivity services
(software updates, infotainment, precision navigation, and safety
enhancements), software updates for “edge-heavy” industries like
building/industrial automation, and critical infrastructure
support. Data can be accurately and seamlessly distributed across
local, regional, or the national market and delivered using
low-band spectrum, propagating further and penetrating buildings
better than other wireless bands.
Using ATSC 3.0 to deliver data across the country from 210 DMAs
has significant financial and technical advantages compared to
utilizing hundreds of thousands of wireless sites. As an example,
to update the software, navigation systems and safety software of
the 280 million cars in the U.S. using the current telecom network,
each vehicle requires an individual phone number and a single
dedicated data path. Using the broadcast capability of Broadspan,
these updates can be delivered within minutes, not weeks, and would
unload the traffic off the cellular network. Using data delivered
by broadcast, an automotive company can send an identical file to
those same 280 million vehicles at one time – rather than sending
the same file individually to those same millions of vehicles. This
should reduce costs by billions of dollars and result in
significantly improved customer experiences. In addition, this
technology, when fully deployed, will deliver enhanced audio and
video entertainment to these vehicles. This same technology and
system can also be used across multiple industries to provide
efficient connectivity to billions of future devices.
Said Skip Flenniken, Sinclair’s Vice President &
General Manager, Technology Business Development, “Data
Distribution is the powerful next step in the evolution of
broadcasting. While continuing to provide exceptional and enhanced
video programming, we now have the capability to repurpose a
portion of our spectrum to meet the needs of data users on
market-disrupting terms. Broadspan is a simple and convenient way
for customers to access that capability.”
About Sinclair
Sinclair Inc., (Nasdaq: SBGI) is a diversified media company and
a leading provider of local news and sports. The Company owns,
operates and/or provides services to 185 television stations in 86
markets affiliated with all the major broadcast networks; owns
Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The
Nest; and owns and provides services to 21 regional sports network
brands. Sinclair’s content is delivered via multiple platforms,
including over-the-air, multi-channel video program distributors,
and the nation’s largest streaming aggregator of local news
content, NewsON. The Company regularly uses its website as a key
source of Company information which can be accessed at
www.sbgi.net.
About Edgio
Edgio, Inc. (NASDAQ: EGIO) helps companies deliver online
experiences and content faster, and with more control. Our
developer-friendly, globally scaled edge network, combined with our
fully integrated application and media solutions, provide a single
platform for the delivery of high-performing, secure web properties
and streaming content. Through this fully integrated platform and
end-to-end edge services, companies can deliver content quicker and
more securely, boosting overall revenue and business value. To
learn more, visit edg.io and follow us on Twitter,
LinkedIn and Facebook.
Category: General
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240415309521/en/
Sinclair: Jessica Bellucci - jbellucci-c@sbgtv.com Edgio: Patti
Moran – pmoran@edg.io
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