eLoyalty Corporation (NASDAQ: ELOY), a leading Integrated Contact Solutions and Behavioral Analytics™ services company, today announced financial results for the second quarter ended June 26, 2010.

For the second quarter of 2010, total revenue was $22.0 million and the net loss was $3.7 million. The net loss available to common shareholders was $0.30 per share. eLoyalty realized an "Adjusted Earnings(1)" loss of $0.7 million for the second quarter of 2010. Adjusted Earnings is a non-GAAP measure. For a reconciliation of Adjusted Earnings to operating loss, see the accompanying schedule.

The following is a summary of revenue by major component:

                      Three Months Ended             Six Months Ended
                  ---------------------------  ---------------------------
          (000's) 6/26/2010 6/27/2009 %Change  6/26/2010 6/27/2009 %Change
                  --------- --------- -------  --------- --------- -------
Revenue:
  Managed
   Services       $  12,417 $  11,607       7% $  25,855 $  22,787      13%
  Consulting
   Services           4,888     9,643     -49%     8,472    17,289     -51%
                  --------- --------- -------  --------- --------- -------
Services Revenue     17,305    21,250     -19%    34,327    40,076     -14%
  Product             3,807       832     358%     6,018    12,870     -53%
                  --------- --------- -------  --------- --------- -------
Net Revenue          21,112    22,082      -4%    40,345    52,946     -24%
  Reimbursed
   expenses             865     1,019              1,592     1,963
                  --------- --------- -------  --------- --------- -------
Total Revenue     $  21,977 $  23,101      -5% $  41,937 $  54,909     -24%
                  --------- --------- -------  --------- --------- -------

Q2 Highlights

--  Signed $15.4 million of Managed Services contracts in the second
    quarter
--  Increased Managed Services Backlog(2) to $103.6 million
--  Grew Behavioral Analytics™ Service Subscriptions 41% year over
    year
--  Achieved 7% year over year growth in Managed Services revenue

Third Quarter 2010 Guidance

eLoyalty currently expects its Third Quarter 2010 Services revenues will be approximately $17.5 million.

eLoyalty provides guidance for Services revenue only. Product revenue from the sale of third-party software and hardware can fluctuate substantially between periods and is not a primary focus of the Company's business.

Conference Call Information

eLoyalty management will host a conference call at 5:00 p.m. ET on Wednesday, August 4, 2010. A webcast of the conference call and slide presentation will be available live via the Internet at the Investor Relations section of eLoyalty's web site at http://www.eloyalty.com/investor/ where this press release, as well as other financial information that will be discussed on that call, is also available. For those who cannot access the live broadcast, or the continued availability on eLoyalty's website, a replay of the conference call will also be available beginning approximately two hours after the live call is completed until August 18, 2010, by dialing (800) 642-1687 or, for international callers, (706) 645-9291 and entering conference ID number 87713670.

About eLoyalty

eLoyalty enables its customers to achieve breakthrough results with revolutionary analytics and implementation of advanced VoIP applications. eLoyalty's principal offerings include the Behavioral Analytics™ Service and Integrated Contact Solutions (ICS).

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding anticipated financial results and other matters that are not strictly historical in nature. These forward-looking statements are based on current management expectations, forecasts and assumptions, and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by the forward-looking statements. The risks, uncertainties and other factors that might cause such a difference include those described under "Forward-Looking Statements" and "Risk Factors" in eLoyalty's Form 10-K, Form 10-Q and other filings with the U.S. Securities and Exchange Commission. Readers are cautioned not to place undue reliance on forward-looking statements. They reflect opinions, assumptions and estimates only as of the date they are made, and eLoyalty Corporation undertakes no obligation to publicly update or revise any of these forward-looking statements, whether as a result of new information, future events or circumstances or otherwise.

1 eLoyalty presents Adjusted Earnings, a non-GAAP measure that represents
  cash earnings performance, excluding the impact of non-cash expenses and
  expense reduction activities, because management believes that Adjusted
  Earnings provide investors with a better understanding of the results of
  eLoyalty's operations.  Management believes that Adjusted Earnings
  reflect eLoyalty's resources available to invest in its business and
  strengthen its balance sheet.  In addition, expense reduction activities
  can vary significantly between periods on the basis of factors that
  management does not believe reflect current-period operating performance.
  Although similar adjustments for expense reduction activities may be
  recorded in future periods, the size and frequency of these adjustments
  cannot be predicted.  The Adjusted Earnings measure should be considered
  in addition to, not as a substitute for or superior to, operating income,
  cash flows or other measures of financial performance prepared in
  accordance with GAAP.

2 eLoyalty uses the term "backlog" to reflect the estimated future amount
  of Managed services revenue related to its Managed services contracts.
  The value of these contracts is based on anticipated usage volumes
  over the anticipated term of the agreement.  The anticipated term of
  the agreement is based on the contractually agreed fixed term of the
  contract, plus agreed upon, but optional, extension periods.
  Anticipated volumes may be greater or less than anticipated. In addition,
  these contracts typically are cancellable without cause based on the
  customer making a substantial early termination payment or forfeiture
  of prepaid contract amounts.  The reported backlog is expected to be
  recognized as follows: $25.0m in 2010; $37.0m in 2011; $25.2m in 2012;
  $16.4m in 2013 and thereafter.


                           eLoyalty Corporation
             CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
           (Unaudited and in thousands, except per share data)

                                         For the Three      For the Six
                                          Months Ended      Months Ended
                                        ----------------  ----------------
                                        June 26, June 27, June 26, June 27,
                                          2010     2009     2010     2009
                                        -------  -------  -------  -------
Revenue:
    Services                            $17,305  $21,250  $34,327  $40,076
    Product                               3,807      832    6,018   12,870
                                        -------  -------  -------  -------
      Revenue before reimbursed expenses
       (net revenue)                     21,112   22,082   40,345   52,946
    Reimbursed expenses                     865    1,019    1,592    1,963
                                        -------  -------  -------  -------
Total revenue                            21,977   23,101   41,937   54,909
Operating expenses:
    Cost of services                     10,610   13,325   21,658   26,580
    Cost of product                       3,135      716    4,931   11,117
                                        -------  -------  -------  -------
      Cost of revenue before reimbursed
       expenses                          13,745   14,041   26,589   37,697
    Reimbursed expenses                     865    1,019    1,592    1,963
                                        -------  -------  -------  -------
Total cost of revenue, exclusive of
 depreciation and amortization shown
 below:                                  14,610   15,060   28,181   39,660
    Selling, general and administrative   9,475    8,503   19,393   17,679
    Severance and related costs             464      108      820      752
    Depreciation and amortization         1,018    1,262    2,150    2,259
                                        -------  -------  -------  -------
Total operating expenses                 25,567   24,933   50,544   60,350

Operating loss                           (3,590)  (1,832)  (8,607)  (5,441)
Interest and other (expense), net          (127)     (15)     (18)    (194)
                                        -------  -------  -------  -------
Loss from continuing operations before
 income taxes                            (3,717)  (1,847)  (8,625)  (5,635)
Income tax provision                        (21)     (16)     (43)     (34)
                                        -------  -------  -------  -------
Loss from continuing operations          (3,738)  (1,863)  (8,668)  (5,669)
Loss on discontinued operations              --       --     (136)      --
                                        -------  -------  -------  -------
Net loss                                 (3,738)  (1,863)  (8,804)  (5,669)
Dividends related to Series B Stock        (317)    (324)    (640)    (647)
                                        -------  -------  -------  -------
Net loss available to common
 stockholders                           $(4,055) $(2,187) $(9,444) $(6,316)
                                        =======  =======  =======  =======

Per common share:
Basic loss from continuing operations   $ (0.27) $ (0.14) $ (0.64) $ (0.43)
                                        =======  =======  =======  =======
Basic loss from discontinued operations $    --  $    --  $ (0.01) $    --
                                        =======  =======  =======  =======
Basic net loss                          $ (0.30) $ (0.17) $ (0.70) $ (0.48)
                                        =======  =======  =======  =======

Per common share:
Diluted loss from continuing operations $ (0.27) $ (0.14) $ (0.64) $ (0.43)
                                        =======  =======  =======  =======
Diluted loss from discontinued
 operations                             $    --  $    --  $ (0.01) $    --
                                        =======  =======  =======  =======
Diluted net loss                        $ (0.30) $ (0.17) $ (0.70) $ (0.48)
                                        =======  =======  =======  =======

Shares used to calculate basic net loss
 per share                               13,690   13,250   13,574   13,168
                                        =======  =======  =======  =======
Shares used to calculate diluted net
 loss per share                          13,690   13,250   13,574   13,168
                                        =======  =======  =======  =======

Stock-based compensation, primarily
 restricted stock, is included in
 individual line items above:
    Cost of services                    $    24  $    49  $    72  $   385
    Selling, general and administrative   1,358    1,292    2,869    3,040
    Severance and related costs              76       --       76      248




                           eLoyalty Corporation
                  CONDENSED CONSOLIDATED BALANCE SHEETS
      (Unaudited and in thousands, except share and per share data)

                                                     June 26,  December 26,
                                                       2010        2009
                                                    ----------  ----------
                      ASSETS:
Current Assets:
    Cash and cash equivalents                       $   21,604  $   28,982
    Restricted cash                                      3,745       3,745
    Receivables, (net of allowances of $86 and $151)     8,414       9,313
    Prepaid expenses                                    13,901      10,126
    Other current assets                                 1,376         944
                                                    ----------  ----------
      Total current assets                              49,040      53,110
Equipment and leasehold improvements, net                6,114       6,194
Goodwill                                                 2,643       2,643
Intangibles, net                                           401         476
Other long-term assets                                  10,628       8,180
                                                    ----------  ----------
      Total assets                                  $   68,826  $   70,603
                                                    ==========  ==========

       LIABILITIES AND STOCKHOLDERS' EQUITY:
Current Liabilities:
    Accounts payable                                $    4,256  $    3,634
    Accrued compensation and related costs               4,747       5,762
    Unearned revenue                                    22,138      20,436
    Other current liabilities                            4,516       5,067
                                                    ----------  ----------
      Total current liabilities                         35,657      34,899
Long-term unearned revenue                              14,733       9,526
Other long-term liabilities                              1,297       1,705
                                                    ----------  ----------
      Total liabilities                                 51,687      46,130
                                                    ----------  ----------

Redeemable Series B Stock, $0.01 par value;
 5,000,000 shares authorized and designated;
 3,549,160 and 3,616,169 shares issued and
 outstanding at June 26, 2010 and December 26, 2009,
 respectively, with a liquidation preference of
 $19,368 and $19,733 at June 26, 2010 and
 December 26, 2009, respectively                        18,101      18,442

Stockholders' Equity:
    Preferred stock, $0.01 par value; 35,000,000
     shares authorized; none issued and outstanding         --          --
    Common stock, $0.01 par value; 50,000,000 shares
     authorized; 15,567,751 and 14,871,521 shares
     issued at June 26, 2010 and December 26, 2009,
     respectively; and 14,779,749 and 14,220,279
     outstanding at June 26, 2010 and December 26,
     2009, respectively                                    156         149
    Additional paid-in capital                         206,308     203,627
    Accumulated deficit                               (199,625)   (190,821)
    Treasury stock, at cost, 788,002 and 651,242
     shares at June 26, 2010 and December 26, 2009,
     respectively                                       (4,039)     (3,295)
    Accumulated other comprehensive loss                (3,762)     (3,629)
                                                    ----------  ----------
    Total stockholders' (deficit) equity                  (962)      6,031
                                                    ----------  ----------
Total liabilities and stockholders' equity          $   68,826  $   70,603
                                                    ==========  ==========




                           eLoyalty Corporation
              CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                       (Unaudited and in thousands)


                                                        For the Six Months
                                                              Ended
                                                       -------------------
                                                       June 26,    June 27,
                                                         2010        2009
                                                       -------     -------
Cash Flows from Operating Activities:
    Net loss                                           $(8,804)    $(5,669)
    Adjustments to reconcile net loss to net cash
     (used in) provided by operating activities:
        Depreciation and amortization                    2,150       2,259
        Stock-based compensation                         2,941       3,425
        Loss on discontinued operations                    136          --
        (Reversal) provision for uncollectible
         amounts                                           (85)         11
        Severance and related costs                         85         248
    Changes in assets and liabilities:
        Receivables                                        946      (2,014)
        Prepaid expenses                                (6,384)     (9,510)
        Other assets                                      (432)       (132)
        Accounts payable                                   622         430
        Accrued compensation and related costs          (1,007)        502
        Unearned revenue                                 6,959      15,266
        Other liabilities                                 (463)       (808)
                                                       -------     -------
            Net cash (used in) provided by operating
             activities                                 (3,336)      4,008
                                                       -------     -------

Cash Flows from Investing Activities:
    Capital expenditures and other                      (1,792)     (2,476)
            Net cash used in investing activities       (1,792)     (2,476)
                                                       -------     -------

Cash Flows from Financing Activities:
    Principal payments under capital lease obligations    (813)       (627)
    Acquisition of treasury stock                         (744)       (561)
    Payment of Series B Stock dividends                   (663)         (2)
    Increase in restricted cash                             --        (104)
    Proceeds from stock compensation and employee stock
     purchase plans, net                                    85          65
                                                       -------     -------
            Net cash used in financing activities       (2,135)     (1,229)
                                                       -------     -------

Effect of exchange rate changes on cash and cash
 equivalents                                              (115)         42
                                                       -------     -------
(Decrease) increase in cash and cash equivalents        (7,378)        345
Cash and cash equivalents, beginning of period          28,982      27,064
                                                       -------     -------
Cash and cash equivalents, end of period               $21,604     $27,409
                                                       =======     =======

Non-Cash Investing and Financing Transactions:
    Capital lease obligations incurred                 $   215     $   617
    Capital equipment purchased on credit                  215         617
    Change in net unrealized security gain                  --         181

Supplemental Disclosures of Cash Flow Information:
    Interest paid                                      $   (90)    $  (224)




                           eLoyalty Corporation
                 CALCULATION OF ADJUSTED EARNINGS MEASURE
                       (Unaudited and in thousands)

                                         For the Three      For the Six
                                          Months Ended      Months Ended
                                        ----------------  ----------------
                                        June 26, June 27, June 26, June 27,
                                          2010     2009     2010     2009
                                        -------  -------  -------  -------
GAAP -- Operating loss                  $(3,590) $(1,832) $(8,607) $(5,441)

    Add back (reduce) the effect of:
Stock-based compensation                  1,382    1,341    2,941    3,425
Severance and related costs                 464      108      820      752
Depreciation and amortization             1,018    1,262    2,150    2,259
                                        -------  -------  -------  -------
Adjusted earnings measure -- (loss)
 income                                 $  (726) $   879  $(2,696) $   995
                                        =======  =======  =======  =======

Contact: eLoyalty Corporation Bill Noon Vice President, Chief Financial Officer (847) 582-7019 Email Contact

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