Equity Media Joins NAB's DTV-Education Campaign
24 Ottobre 2007 - 6:00PM
PR Newswire (US)
LITTLE ROCK, Ark., Oct. 24 /PRNewswire-FirstCall/ -- Equity Media
Holdings Corporation (NASDAQ:EMDA) announced today that it will
participate in the National Association of Broadcasters'
DTV-Education Campaign, which is designed to help educate viewers
on the upcoming transition to digital television. The company will
support the campaign with English- and Spanish- language public
service announcements, news tickers, crawls and web site banner
ads. Seven Equity Media television stations already operate
digitally and the company is committed to preparing its viewers for
the February 17, 2009 date when all analog broadcasts cease and the
benefits of digital-only operations begin. "Our company has been
aggressive in making the push to digital broadcasting," said Greg
Fess, Senior Vice President and COO of Equity Media. "We believe
that this commitment to educating our viewers as to the changes
coming about in 2009 will not only help retain our audience, but
will also allow us to remain at the forefront of the transition."
About Equity Media Holdings Corporation Equity Media Holdings
Corporation (NASDAQ:EMDA) is a growing broadcaster with multiple
sources of revenue and value in its operations that include its
Broadcast Station Group, Spectrum Holdings Division and Broadcast
Services Division. Equity Media is one of the largest owners and
operators of television stations in the United States, currently
owning stations in 41 markets that cover more than 32% of the U.S.
population. It is the second largest affiliate group of the top
ranked Univision and TeleFutura networks, two networks driven by
the growth of the Hispanic population in the U.S. Equity Media's
proprietary Centralized Automated Satellite Hub (C.A.S.H.) system
and Retro Television Network provide centralized content
distribution services, which Equity Media believes are unique
within the media industry. For more information, please visit
http://www.emdaholdings.com/. DATASOURCE: Equity Media Holdings
Corporation CONTACT: Greg Fess, +1-501-219-2400 Web site:
http://www.emdaholdings.com/
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