EMDA Equity Media Holdings Corp (MM)

LITTLE ROCK, Ark., Nov. 20 /PRNewswire-FirstCall/ -- Retro Television Network (RTN), which is nationally owned and distributed by Equity Media Holdings Corporation (NASDAQ:EMDA), announced today that it will partner with COX Television to bring RTN programming to Atlanta, the nation's 8th largest television market. The new affiliate will launch on a digital stream of WSB- TV in January. WSB-TV is COX Television's flagship station that serves as the ABC affiliate in Atlanta. The station, which is the oldest television station in Georgia, began broadcasting in 1948 and is one of the premier ABC affiliates in the nation. "WSB-TV is a market leader in Atlanta and we are thrilled to partner with Cox's flagship station," said Mark Dvornik, Executive Vice President of RTN. "Viewers in Atlanta will soon enjoy RTN's 'Primetime All The Time' line-up, including Matlock, Hawaii 5-0, Magnum P.I., Mission: Impossible, Love American Style, Lifestyles of the Rich and Famous and Love, American Style." "We have looked hard at different options that are out there to get us going with a subchannel and we think this programming line-up is totally family-friendly and combines many of the real classics that have entertained generations of television viewers," said Bill Hoffman, General Manager of WSB- TV. "Good programs are timeless and this is a wonderful collection of shows that are just that." RTN is a new television network that provides each affiliate a customized feed with classic hit shows, in addition to local programming including news, weather and sports. RTN is specifically designed to go on a broadcast digital channel and provides local broadcasters a way to get ratings and successfully monetize their digital spectrum. About Equity Media Holdings Corporation Equity Media Holdings Corporation (NASDAQ:EMDA) is a growing broadcaster with multiple sources of revenue and value in its operations that include its Broadcast Station Group, Spectrum Holdings Division and Broadcast Services Division. Equity Media is one of the largest owners and operators of television stations in the United States, currently owning stations in 41 markets that cover more than 32% of the U.S. population. It is the second largest affiliate group of the top ranked Univision and TeleFutura networks, two networks driven by the growth of the Hispanic population in the U.S. Equity Media's proprietary Centralized Automated Satellite Hub (C.A.S.H.) system and Retro Television Network provide centralized content distribution services, which Equity Media believes are unique within the media industry. For more information, please visit http://www.emdaholdings.com/. DATASOURCE: Equity Media Holdings Corporation CONTACT: Mark Dvornik for Equity Media Holdings Corporation, +1-501-219-2400 Web site: http://www.emdaholdings.com/

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