Vonage RCS to redefine businesses
communications, creating secure, memorable customer engagement
experiences
Vonage, a global leader in cloud communications helping
businesses accelerate their digital transformation and a part of
Ericsson (NASDAQ:ERIC), has announced the launch of Vonage RCS
(Rich Communications Services) through the Vonage Messages API and
as a low-code turnkey option. Vonage RCS is a new business
messaging solution set to revolutionize how brands interact with
customers by offering rich, engaging, secure and verified real-time
communications capabilities on their preferred channels.
Vonage RCS provides:
Branding capabilities - Businesses can share reliable,
encrypted RCS messages that are branded with the company name, logo
and a user interface indication to designate the carrier-supported
verification status. This enables businesses to secure their
communications, safeguarding against fraud and other security
threats, and inspiring customer trust and confidence.
Rich content and functionality - Vonage RCS enables
conversational capabilities and the seamless and secure
transmission of enriched content like videos, images and audio
files directly to customers which help make communications more
personalized and engaging.
The channel also offers practical functionality like typing
indicators, carousels, rich cards, and location sharing, as well as
time-saving interactive buttons such as suggested replies.
Conversational marketing and commerce - With richer
communications, businesses can improve customer service efficiency,
streamline transactions, and boost sales transactions and
conversion rates of marketing campaigns with more engaging, two-way
conversations. Personalized RCS campaigns can be run at scale from
Vonage Conversational Commerce, powered by Jumper.ai, Vonage’s
powerful conversational commerce application, with notifications
turned into two-way conversations using AI-powered bots and
AI-assisted live chat. Consumers are 72 percent more likely to
purchase online if they can ask questions in real-time and 74
percent more likely to engage with a brand through RCS. Further,
they are 35 times more likely to read RCS messages than
emails¹.
Colin Brown, Head of API Product Management at Vonage, comments,
“We are excited to announce the launch of Vonage RCS which will
enable businesses to deliver more dynamic and engaging content
directly to a user’s preferred messaging app. In today’s digital
age, customer expectations are constantly evolving and demanding
more interactive and immersive communications solutions. Businesses
need to pivot their approach to delivering enhanced engagement
experiences for their customers -- and they need to do it faster
and easier than they have in the past.
“Vonage RCS enables businesses to engage customers in a superior
manner that enhances their interactions and satisfaction while
ensuring that they stay ahead in the changing landscape of customer
communications and future-proofing their communications
strategies.”
Dan Garner, Chief Product Officer at Confer With, said, “Our
live one-to-one video shopping platform revolutionizes retailer
customer interactions, bringing the in-store experience online. RCS
enhances this with an interactive digital touchpoint that provides
a seamless app-like experience out of the box. Perfect for engaging
through marketing or in-store QR codes, it ensures intuitive access
to real-time connections with live experts and continuous
re-engagement. We’re excited to collaborate with Vonage to bring
this to our clients.”
Charlotte Palfrey, Senior Analyst at Omdia, said, “Omdia
recognized Vonage as a leader in its Omdia Universe: CPaaS Platform
Providers 2023-24 for its innovative, comprehensive platforms which
help businesses enhance their interactions with consumers. RCS will
enable improved customer engagement over SMS with rich messaging
features like interactive menus, media content and chat bot
support. Most importantly, brands can use RCS to send verified
messages to their customers. Vonage RCS will help enterprises fully
realize the business benefits of RCS, to drive memorable customer
journeys and build long-lasting customer loyalty.”
Adapting to emerging trends and technological advancements in
the mobile ecosystem and driven by the increasing demand among
mobile users for dynamic, multimedia experiences, together with the
rise in mobile data consumption, the RCS market is projected to
experience significant growth and maintain relevancy as a
communications service. The global RCS market was valued at USD
$317M in 2024 and is estimated to reach $4.2bn by 2029, a CAGR of
68%². The expansion of high-speed mobile networks further fuels
this adoption, facilitating broader access to RCS capabilities.
Vonage RCS is currently generally available (GA) in 10+
countries across EMEA, North America and South America and can be
embedded into a business’s applications with Vonage Messages API
for customized conversations. RCS communications can also be
powered with Vonage Conversational Commerce, to enhance engagement
efforts across the entire customer journey.
Vonage RCS will be showcased at CASA24 in Amsterdam, the
Netherlands, on September 16-18, Digital X in Cologne, Germany, on
September 18 and 19, as well as in Munich on October 9 and Berlin
on October 10. Visitors to the events will also have the
opportunity to learn more about how Vonage is extending its
market-leading Communications Platform as a Service (CPaaS)
platform, to enable developers to build advanced secure, reliable
and innovative applications by exposing 5G capabilities as network
APIs.
For more information, visit www.vonage.com.
¹ Google for Developers newsletter
² "RCS User, Traffic and Revenue Forecast: 2024 - 2029" by
Charlotte Palfrey, Senior Analyst, Advanced Messaging and
Communications from Omdia, published September 2024.
About Vonage
Vonage, a global cloud communications leader, helps businesses
accelerate their digital transformation. Vonage's Communications
Platform is fully programmable and allows for the integration of
Video, Voice, Chat, Messaging, AI and Verification into existing
products, workflows and systems. The Vonage conversational commerce
application enables businesses to create AI-powered omnichannel
experiences that boost sales and increase customer satisfaction.
Vonage's fully programmable unified communications, contact center
and conversational commerce applications are built from the Vonage
platform and enable companies to transform how they communicate and
operate from the office or remotely - providing the flexibility
required to create meaningful engagements.
Vonage is headquartered in New Jersey, with offices throughout
the United States, Europe, Israel and Asia and is a wholly-owned
subsidiary of Ericsson (NASDAQ: ERIC), and a business area within
the Ericsson group called Business Area Global Communications
Platform. To follow Vonage on X (formerly known as Twitter), please
visit twitter.com/vonage. To follow on LinkedIn, visit
linkedin.com/company/Vonage. To become a fan on Facebook, go to
facebook.com/vonage. To subscribe on YouTube, visit
youtube.com/vonage.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240916959413/en/
Vonage Media Contact: Nicola Brookes, +44 (0)207 785 8888,
nicola.brookes@vonage.com
Grafico Azioni Ericsson (NASDAQ:ERIC)
Storico
Da Gen 2025 a Feb 2025
Grafico Azioni Ericsson (NASDAQ:ERIC)
Storico
Da Feb 2024 a Feb 2025
