The bodycare collection offers clean-crafted,
sumptuous-smelling body washes, scrubs, lotions, body butters, and
more – including key products enriched with a proprietary Core 5
Nutrient Complex™
SECAUCUS, N.J., Feb. 21,
2023 /PRNewswire/ -- The Vitamin Shoppe, an
omnichannel specialty retailer of nutritional products, today
announced the launch of TrueYou™ Beauty, an extension of TrueYou™,
the innovative assortment of premium vitamins and supplements that
cater to the unique and evolving needs of women through every stage
of their lives.
TrueYou Beauty is launching with a collection of clean-crafted,
sumptuous-smelling body washes, scrubs, lotions, body butters, and
more. Every TrueYou Beauty product is clinically studied for safety
and efficacy, certified animal-testing free, and expertly crafted
to nourish skin, while promoting holistic wellness and balanced
well-being.
All TrueYou Beauty products formulated to remain on skin –
including body lotions, body butters, and hand creams – are
enriched with the brand's advanced Core 5 Nutrient Complex™. This
proprietary, trademarked complex includes: niacinamide (vitamin B3)
to brighten skin, improve the skin barrier, and improve the
appearance of enlarged pores; vitamin C (ascorbic acid) to brighten
skin and even out complexions; peptides/collagen peptides to
promote collagen production and aid in skin elasticity; hyaluronic
acid to hydrate and plump skin; and bakuchiol oil (psoralea
corylifolia) to improve the appearance of fine lines and wrinkles
while minimizing the appearance of enlarged pores.
Muriel Gonzalez, Chief
Merchandising and Marketing Officer of The Vitamin Shoppe,
commented: "The Vitamin Shoppe launched TrueYou last year as a
comprehensive supplement brand with the goal of inspiring self-care
and empowering every woman's brilliant self to shine through. With
TrueYou Beauty, we're expanding on that ethos, delivering
innovative and effective bodycare formulas that leverage the
industry-leading wellness and ingredient expertise of The Vitamin
Shoppe. Our customers increasingly view beauty through the lens of
holistic wellness and with TrueYou we have created a brand that
meets those needs with premium quality, science-backed supplements
and beauty products."
TrueYou Beauty is available exclusively at The Vitamin Shoppe
and Super Supplements™ stores, and online at
www.vitaminshoppe.com. The collection includes:
- TrueYou Beauty Body Wash – A daily gel body wash enriched with
natural conditioning oils that cleanse without stripping the skin's
moisture barrier. Available in calming Aloe Cucumber and energizing
Mandarin Orange scents.
- TrueYou Beauty Body Scrub – a gentle daily body exfoliant that
polishes skin with bamboo powder and replenishes moisture with
vitamin E and avocado oil. Available in calming Aloe Cucumber and
energizing Mandarin Orange scents.
- TrueYou Beauty Body Lotion – A lightweight body moisturizer
with coconut oils to hydrate and leave skin feeling soft and
smooth. Available in calming Aloe Cucumber and energizing Mandarin
Orange scents.
- TrueYou Beauty Body Butter – A deliciously decadent whipped
body moisturizer with coconut oil that deeply hydrates and softens.
Available in calming Aloe Cucumber and energizing Mandarin Orange
scents.
- TrueYou Beauty Close Comfort Hand Cream – A fast-absorbing,
fragrance-free hand cream with skin conditioning shea and cocoa
butters that leaves hands silky-smooth.
TrueYou Beauty joins an extensive array of natural beauty and
skin care products available at The Vitamin Shoppe and Super
Supplements, across categories such as collagen; hair, skin, and
nail supplements; soaps and deodorants; hair care; oral care; sun
care; men's grooming; and aromatherapy.
For more information about TrueYou, including its partnership
with Kiva.org to empower women entrepreneurs worldwide via
microloans, please visit www.vitaminshoppe.com/trueyou.
About The Vitamin Shoppe®
Lifelong Wellness Starts Here™. The Vitamin
Shoppe®, a subsidiary of Franchise Group Inc. (NASDAQ:
FRG), is a global, omnichannel specialty retailer and wellness
lifestyle Company with the mission of providing customers with the
most trusted products, guidance, and services to support them on
their journeys of lifelong wellness. Based in Secaucus, New Jersey, the Company offers a
comprehensive assortment of nutritional solutions, including
vitamins, minerals, specialty supplements, herbs, sports nutrition,
homeopathic remedies, green living products, and natural beauty
products. In addition to carrying products from approximately 700
national brands, The Vitamin Shoppe offers products from its
proprietary brands within its owned and wholesale channels,
including: The Vitamin Shoppe®, Vthrive The Vitamin
Shoppe™, BodyTech®, BodyTech® Elite,
fitfactor™, fitfactor KETO™, plnt®,
ProBioCare®, True Athlete®, and TrueYou™. In
the U.S., the Company conducts business through over 700
company-operated retail stores under The Vitamin Shoppe and Super
Supplements™ banners, and via its website, www.vitaminshoppe.com.
The company is expanding its retail footprint via an innovative,
omnichannel franchising model and opened its first franchise store
in 2022. Globally, The Vitamin Shoppe serves customers in select
Asia, South America, and Central America markets through local
omnichannel partners.
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SOURCE The Vitamin Shoppe