Frontier Introduces App-Based Customer Rewards Program
01 Marzo 2024 - 2:00PM
Business Wire
No sign-ups, no tiers, no secret
handshakes—just thanks
Frontier (NASDAQ: FYBR):
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the full release here:
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What we did: We launched our first-ever customer rewards
program, “ForMe Rewards.” The app-based program gives Frontier
customers free-and-easy access to giveaways, deals and special
offers from popular national brands.
Why we did it: Saying “thank you” to our customers is
another way we are putting our customers back at the center of our
universe. It’s also a way to remind customers to check our app for
information they need, while they claim offers they want. As they
snag rewards, they can make speed upgrades and sign up for
value-added services like YouTube TV on our app.
How it’s different: There are no tiers, points,
memberships or secret handshakes. We don’t even make it conditional
on signing up for autopay. Frontier customers just visit our app
and get access to rewards.
What kind of rewards, specifically: Rewards people
actually want—like Frontier speed upgrades, free lunch from their
favorite restaurants and discounts with brands ranging from Best
Buy and Samsung to Gap and Neiman Marcus. Customers can filter the
brand categories to personalize their offerings, meaning that if
they like coffee, they’ll see more offers for coffee.
Handy quote: “We know our customers love our internet
service, and we want them to know we love them right back,” said
John Harrobin, Executive Vice President of Consumer. “Our customer
rewards program is a fun way for us to surprise and delight our
customers on our app. We’ve got a great app, and now, we’re giving
our customers even more reasons to engage with us there.”
About Frontier: Frontier is the largest pure-play fiber
provider in the U.S. Driven by our purpose, Building Gigabit
America®, we deliver blazing-fast broadband connectivity that
unlocks the potential of millions of consumers and businesses. For
more information, visit www.frontier.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240301008397/en/
Media Chrissy Murray VP, Corporate Communications
chrissy.murray@ftr.com
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