Esports Entertainment Group Expands Existing Partnership with Dignitas, Securing Naming Rights to Legendary CS:GO Team
17 Agosto 2020 - 2:00PM
Esports Entertainment Group, Inc. (NasdaqCM: GMBL, GMBLW) ( the
“Company”), a licensed online gambling company with a focus on
esports wagering and 18+ gaming, is pleased to announce an expanded
partnership with Dignitas, the esports vertical of New Meta
Entertainment Inc. (NME) and one of the most successful esports
organizations in the world. The Company’s online betting platform,
VIE.gg, became an official multi-year partner of Dignitas in June
2019, and under the expanded partnership, it has now secured the
naming rights of Dignitas’ famed CS:GO team.
“Dignitas is a true leader in the esports
community,” said Grant Johnson, CEO. “Expanding our existing
partnership and placing our brand in front of the millions of
engaged Dignitas fans around the world further demonstrates our
commitment to growing VIE.gg into the leading wagering platform in
esports globally."
In addition to VIE.gg’s integration into the
CS:GO naming rights and jersey, the partners will roll out
strategic digital and physical activations with the New Jersey
marketplace as a core focus. In June 2018, New Jersey Governor Phil
Murphy signed Assembly Bill 411, legalizing sports betting in New
Jersey. One year later, Dignitas became the first esports
organization to open a gaming facility in Newark, New Jersey, next
to the famed sports and entertainment facility, Prudential Center.
In addition to U.S. sports betting, the partnership also paves the
way into the European marketplace through association with
Dignitas’ famed CS:GO team hailing from Scandinavia.
“The partnership’s focus on digital and physical activations in
the New Jersey market is ideally timed for us as we move forward on
our application for our New Jersey gaming license,” continued
Johnson.
Esports Entertainment Group, a member of ESIC, is working
together with NME, to ensure that conflicts of interest and betting
and age requirement rules are upheld throughout.
“We are honored to partner with an innovative,
multinational brand like VIE.gg,” said Michael Prindiville, CEO of
New Meta Entertainment and Dignitas. “Our co-branded CS:GO team and
the immense opportunity around esports betting content in our home
state of New Jersey enable us to tell unique and engaging stories
at the forefront of both esports betting and competition to
millions of fans worldwide.”
“We are excited to further expand our
partnership with Dignitas,” commented Magnus Leppäniemi, VP of
Marketing and Head of Esports at Esports Entertainment Group. “As a
committed long-term partner, we’re thrilled to have the opportunity
to co-brand our VIE.gg platform alongside Dignitas’ legendary CS:GO
team, an opportunity that can introduce our brand to millions of
esports fans globally and help establish our status as a Tier 1
operator within esports betting.”
ABOUT DIGNITAS:
Since its formation in 2003, Dignitas has
established itself as one of the most successful esports
organizations in the world, amassing 18 World Championships across
multiple game titles. In September 2016, Dignitas was acquired by
the NBA’s Philadelphia 76ers of Harris Blitzer Sports &
Entertainment (HBSE), a diverse, global portfolio of sports and
entertainment franchises and properties that includes the
Philadelphia 76ers (NBA), New Jersey Devils (NHL) and more. In June
2019, Dignitas merged with Fertitta Entertainment’s League of
Legends LCS franchise, Clutch Gaming, and through investment with
Susquehanna International Group and Delaware North, formed the
parent company New Meta entertainment, Inc. (NME), to expand the
esports business into a broader digital sports and entertainment
company. Dignitas currently fields seven teams in five of esports'
largest and most popular games: League of Legends, Counter-Strike:
Global Offensive (men’s and women’s teams), Super Smash Bros.,
Rocket League, and Clash Royale – as well as a host of digital
influencers. With player content studios and wellness facilities in
Newark, NJ and Los Angeles, and infrastructure in Europe and China,
Dignitas is the global leader dedicated to esports athletes and
gaming entertainers.
ABOUT ESPORTS ENTERTAINMENT GROUP
Esports Entertainment Group, Inc. is a licensed
online gambling company with a specific focus on esports wagering
and 18+ gaming. The Company holds a license to conduct online
gambling and 18+ gaming on a global basis in Malta and Curacao,
Kingdom of the Netherlands and is able to accept wagers from
over 149 jurisdictions including Canada, Japan, Germany and South
Africa. Esports Entertainment offers fantasy, pools, fixed odds and
exchange style wagering on esports events in a licensed, regulated
and secure platform to the global esports audience at vie.gg. In
addition, Esports Entertainment intends to offer users from around
the world the ability to participate in multi-player mobile and PC
video game tournaments for cash prizes. Esports Entertainment is
led by a team of industry professionals and technical experts from
the online gambling and the video game industries, and esports. The
Company maintains offices in Malta. For more information visit
www.esportsentertainmentgroup.com FORWARD-LOOKING
STATEMENTS
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Contact:
U.S. Investor Relations RedChip
Companies, Inc. Dave Gentry 407-491-4498 dave@redchip.com
Media & Investor Relations Inquiries
AGORACOM ESPO@agoracom.com
http://agoracom.com/ir/eSportsEntertainmentGroup
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