ISTANBUL, July 4, 2024
/PRNewswire/ -- D-MARKET Electronic Services & Trading (d/b/a
"Hepsiburada") (NASDAQ: HEPS), a leading Turkish e-commerce
platform (referred to herein as "Hepsiburada" or the
"Company"), announces the fifteen months results of the
"Trade and Technology Empowerment for the Earthquake Region"
program (the "Program") for the period from March 6, 2023 to May 31,
2024.
Since the Program's launch in March
2023:
- The total number of active merchants operating in the
earthquake region has reached over 8,200, with around 3,800 new
businesses selling their products online through Hepsiburada. The
number of new businesses increased over 35% in the last three
months.
- Active sellers in the earthquake region sold a total of 8.9
million products through 5.8 million orders, generating a trade
volume exceeding TRY 5,2 billion. The trade volume increased around
50% in the last three months.
- The trade volume generated by over 3,500 women entrepreneurs
and women's cooperatives in the region reached approximately TRY
397 million.
- Hepsiburada supports existing merchants and organizes training
courses and programs for those who are new to the e-commerce market
in the E-Commerce Specialization Centers, opened by Hepsiburada in
Adana and Hatay.
- Hepsiburada, in association with the "Promise for Tomorrow
Training" program, organized "E-Commerce, Entrepreneurship and
Marketing" courses for third and fourth year university students in
the provinces affected by the earthquakes. Upon its launch, one
hundred young people participated in the training program to
commemorate the centennial of the Republic of Türkiye. Hepsiburada
is planning to start the second phase of the program in the new
academic term.
- Hepsiburada offered 235 thousand books and toys to the children
living in the earthquake area. This is funded through the "Each
Order Is A Gift" campaign with the contribution of
customersHepsiburada also reached over 4 thousand children in the
region through the Program's social responsibility activities.
The Program is expected to last for two years as of its
inception.
Forward-Looking Statements
This press release
includes forward-looking statements within the meaning of Section
27A of the Securities Act of 1933, as amended, Section 21E of the
Securities Exchange Act of 1934, as amended and the Safe Harbor
provisions of the US Private Securities Litigation Reform Act of
1995, and encompasses all statements, other than statements of
historical fact contained in this press release, and include but
are not limited to statements regarding Hepsiburada's "Trade and
Technology Empowerment for the Earthquake Region" program. These
forward-looking statements can be identified by terminology such as
"may," "could," "will," "expects," "anticipates," "aims," "future,"
"intends," "plans," "believes," "estimates," "targets," "likely to"
and similar statements.
These forward-looking statements are based on management's
current expectations. However, it is not possible for our
management to predict all risks, nor can we assess the impact of
all factors on our business or the extent to which any factor, or
combination of factors, may cause actual results to differ
materially from those contained in any forward-looking statements
we may make. These statements are neither promises nor guarantees
but involve known and unknown risks, uncertainties and other
important factors and circumstances that may cause Hepsiburada's
actual results, performance or achievements to be materially
different from its expectations expressed or implied by the
forward-looking statements, including conditions in the U.S.
capital markets, negative global economic conditions, potential
negative developments resulting from epidemics or natural
disasters, other negative developments in Hepsiburada's business or
unfavorable legislative or regulatory developments. We caution you
therefore against relying on these forward-looking statements, and
we qualify all of our forward-looking statements by these
cautionary statements. For a discussion of additional factors that
may affect the outcome of such forward-looking statements, see our
2023 annual report filed with the SEC on Form 20-F on April 30, 2024 (Commission File Number:
001-40553), and in particular the "Risk Factors" section, as well
as the other documents filed with or furnished to the SEC by
Hepsiburada from time to time. Copies of these filings are
available online from the SEC at www.sec.gov, or on the SEC Filings
section of our Investor Relations website at
https://investors.hepsiburada.com. These and other important
factors could cause actual results to differ materially from those
indicated by the forward-looking statements made in this press
release. Any such forward-looking statements represent management's
estimates as of the date of this press release. These
forward-looking statements should not be relied upon as
representing Hepsiburada's views as of any date subsequent to the
date of this press release. All forward-looking statements in this
press release are based on information currently available to
Hepsiburada, and Hepsiburada and its authorized representatives
assume no obligation to update these forward-looking statements in
light of new information or future events. Accordingly, undue
reliance should not be placed upon the forward-looking
statements.
About Hepsiburada
Hepsiburada is a leading
e-commerce technology platform in Türkiye, connecting over 64
million members with over 248 million stock keeping units across
over 30 product categories. Hepsiburada provides goods and services
through its hybrid model combining first-party direct sales (1P
model) and a third-party marketplace (3P model) with approximately
102 thousand merchants.
With its vision of leading the digitalization of commerce,
Hepsiburada acts as a reliable, innovative and purpose-led
companion in consumers' daily lives. Hepsiburada's e-commerce
platform provides a broad ecosystem of capabilities for merchants
and consumers including: last-mile delivery and fulfilment
services, advertising services, on-demand grocery delivery
services, and payment solutions offered through Hepsipay,
Hepsiburada's payment companion and BNPL solutions provider.
HepsiGlobal offers a selection from international merchants through
its inbound arm while outbound operations aim to enable merchants
in Türkiye to make cross-border sales.
Since its founding in 2000, Hepsiburada has been purpose-led,
leveraging its digital capabilities to develop the role of women in
the Turkish economy. Hepsiburada started the 'Technology
Empowerment for Women Entrepreneurs' programme in 2017, which has
supported over 53 thousand female entrepreneurs throughout Türkiye
to reach millions of customers with their products.
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SOURCE Hepsiburada
