BEIJING, Sept. 25, 2020 /PRNewswire/ -- Hexindai Inc.
(NASDAQ: HX) ("Hexindai" or the "Company"), a mobile e-commerce and
consumer lending platform in China, today announced that the newly launched
Elite Influencers Program on Xiaobai Maimai, a new-form of social
e-commerce platform released in May
2020, has made good progress and delivered impressive
results.
The Elite Influencers Program was designed for users of
Xiaobai Maimai to attain higher returns on top of the regular
commissions they receive for every purchase, share or
recommendation of a product to family and friends. Users of Xiaobai
Maimai can become Elite Influencers and enjoy higher
commission rates as their influence reaches certain performance
milestones. Currently, the Elite Influencers introduced to the
platform are primarily WeChat merchants who have considerable
influence on social e-commerce in China. This group of Elite
Influencers were selected for their rich experience in social
e-commerce, regular engagement with an extensive follower base, and
their sales on WeChat, including popular shopping categories such
as maternal and infant products, household goods, and cosmetic
products.
Mr. Xiaobo An, Founder, Chairman
and Chief Executive Officer of Hexindai, commented, "The key to
social e-commerce is effective communication between communities,
and our Elite Influencers Program is a win-win solution built
on effective communication. Leveraging their social influence and
large follower base, Elite Influencers attract additional
traffic to our platform and facilitate sales with every move they
make on social media. They will enjoy higher commission rates
without bearing the risks associated with maintaining stocks and
inventories. At the same time, consumers can save on quality
products with the discounts, coupons and rebates offered by Xiaobai
Maimai. Since the launch of the Elite Influencers Program, we
are very pleased to see significant improvements in a number of
operating metrics on Xiaobai Maimai. In August 2020, our monthly active users accounted
for approximately 61% of the total registered members of Xiaobai
Maimai, representing a significant increase from 29% in
June 2020. The monthly orders
increased threefold from June 2020 to
August 2020, and the number of
monthly page views increased by nearly 60 times from June 2020 to August
2020. Going forward, we will continue to promote the Elite
Influencers Program to more users, including influential
WeChat merchants, retail store merchants, members of mothers' clubs
and farmers' markets, and part-time merchants. We believe that the
Elite Influencers Program will effectively expand our user
base and increase traffic to and revenues generated from our
platform. At the same time, we also intend to promote social
employment through our efforts and further fulfill our corporate
social responsibility."
About Hexindai Inc.
Hexindai Inc. (NASDAQ: HX) ("Hexindai" or the "Company") is
a mobile e-commerce and consumer lending platform based in
Beijing, China. The Company
collaborates with brands both online and offline to offer
high-quality and affordable branded products through its new form
of social e-commerce mobile platform and facilitates loans to meet
the increasing consumption needs of underserved prime borrowers
through its online consumer lending marketplace. Hexindai's strong
user acquisition capabilities, cutting-edge risk management system,
and strategic relationships with respected financial institutions
allow the Company to generate higher customer satisfaction,
reliance, and realize fast growth.
Safe Harbor Statement
This announcement contains forward-looking statements within the
meaning of Section 21E of the Securities Exchange Act of 1934, as
amended. These forward-looking statements are made under the "safe
harbor" provisions of the U.S. Private Securities Litigation Reform
Act of 1995. These statements can be identified by terminology such
as "will," "expects," "anticipates," "future," "intends," "plans,"
"believes," "estimates," "potential," "continue," "ongoing,"
"targets," "guidance" and similar statements. The Company may also
make written or oral forward-looking statements in its periodic
reports to the U.S. Securities and Exchange Commission (the "SEC"),
in its annual report to shareholders, in press releases and other
written materials and in oral statements made by its officers,
directors or employees to third parties. Any statements that are
not historical facts, including statements about the Company's
beliefs and expectations, are forward-looking statements that
involve factors, risks and uncertainties that could cause actual
results to differ materially from those in the forward-looking
statements. Such factors and risks include, but not limited to the
following: the Company's goals and strategies; its future business
development, financial condition and results of operations; the
expected growth of the social e-commerce industry, the credit
industry, and marketplace lending in particular, in China; the demand for and market acceptance of
its marketplace's products and services; its ability to attract and
retain borrowers and investors on its marketplace; its
relationships with its strategic cooperation partners; competition
in its industry; and relevant government policies and regulations
relating to the corporate structure, business and industry. Further
information regarding these and other risks, uncertainties or
factors is included in the Company's filings with the SEC. All
information provided in this announcement is current as of the date
of this announcement, and the Company does not undertake any
obligation to update such information, except as required under
applicable law.
For more information, please visit ir.hexindai.com.
For investor inquiries, please contact:
Hexindai
Investor Relations
Ms. Zenabo Ma
Email: ir@hexindai.com
Christensen
In China
Mr. Eric Yuan
Phone: +86-10- 5900-1548
E-mail: Eyuan@christensenir.com
In US
Mr. Tip Fleming
Phone: +1-917-412-3333
Email: tfleming@Christensenir.com
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SOURCE Hexindai Inc.