iMedia Brands, Inc. (“iMedia”) (NASDAQ: IMBI, IMBIL) announced its
advertising arm, iMedia Digital Services (iMDS), entered into an
advertising and content recommendation partnership with Taboola
(NASDAQ: TBLA), effective October 1, 2022. This is the seventh year
that Taboola has provided advertising products to iMDS to help
drive user engagement and conversion for iMDS advertisers as well
as new ecommerce solutions from Connexity. This newest six-year
deal solidifies a decade-long partnership between iMedia and
Taboola.
Under the deal, iMDS will continue to adopt
Taboola’s extensive product portfolio, including Taboola Feed, a
seamlessly integrated feed that provides readers with personalized
content, including video, for a more engaging experience. iMDS is a
long-time user of Taboola Newsroom, an offering that provides
unique editorial insights that inform how to create more engaging
content and discover new coverage areas that drive loyal
readership.
iMDS clients include telecom portals, such as
Centurylink and Armstrong, as well as owned and operated
entertainment brands like ShopHQ, ShopBulldog TV, ShopHQ Health,
and 1-2-3.tv reaching more than 200 million monthly US users.
“Taboola continues to be an important digital
content and advertising partner for us,” said Matt Leardini,
President of iMDS, “We appreciate Taboola’s constant efforts to
enhance their platform and to remain innovative, most recently with
the enhancements to its ecommerce capabilities, helping us further
engage users, create new ecommerce revenue channels, and capitalize
on continued innovation in digital advertising.”
“iMDS continues to show why they’re a leader at
the intersection of entertainment, commerce and advertising,” said
Adam Singolda, CEO at Taboola. “We have a long and productive
history together, where we’ve partnered closely for mutual growth
around testing, learning, and implementing solutions for their
audiences. iMDS is taking a truly holistic approach to growth using
Taboola products, from recommendations, personalization, ecommerce,
and insights and we look forward to hitting the decade mark
together.”
About iMedia Brands, Inc.
iMedia Brands, Inc. (NASDAQ: IMBI, IMBIL) is a
global media company capitalizing on the convergence of
entertainment, ecommerce, and advertising. The Company owns and
operates four television networks, which are ShopHQ, ShopBulldogTV,
ShopHQHealth and 123tv. ShopHQ, the company’s flagship television
network with a thirty-year history, is nationally distributed in
the U.S. to over 90 million homes via its affiliation agreements in
cable, satellite, and broadcast, and reach viewers through its
social platforms and its OTT Ap on Roku, Apple TV, Amazon Fire and
Samsung Smart-televisions.
iMedia’s common stock is traded on the NASDAQ
Global Market stock exchange under the ticker IMBI. iMedia’s 8.5%
bonds are also publicly traded on the NASDAQ Global Market under
the ticker IMBIL and pay holders 8.5% interest quarterly in arrears
on March 31, June 30, September 30, and December 31.
About iMDS
iMDS (iMDS.tv) is iMedia Brands, Inc.’s
advertising arm for its four television networks, specializing in
engaging shopping enthusiasts across multi-screen formats including
television, online, mobile social and OTT advertising marketplaces.
iMDS’s flagship product is its Retail Media Exchange™ a leading
proprietary advertising auction platform that in real-time
simultaneously engages with advertisers, digital publishers,
supply-side-platforms, and demand-side platforms to optimize
advertising opportunities with consumers.
About Taboola
Taboola (NASDAQ:TBLA) powers recommendations for
the open web, helping people discover things they may like. The
company’s platform, powered by artificial intelligence, is used by
digital properties, including websites, devices, and mobile apps,
to drive monetization and user engagement. Taboola has long-term
partnerships with some of the top digital properties in the world,
including CNBC, BBC, NBC News, Business Insider, The Independent,
and El Mundo. More than 15,000 advertisers use Taboola to reach
over 500 million daily active users in a brand-safe environment.
Following the acquisition of Connexity in 2021, Taboola is a leader
in powering e-commerce recommendations, driving more than 1 million
monthly transactions each month. Leading brands, including Walmart,
Macy’s, Wayfair, Skechers and eBay are among key customers.
Cautionary Statement Concerning
Forward-Looking Statements
This document may contain certain
“forward-looking statements” within the meaning of the safe harbor
provisions of the U.S. Private Securities Litigation Reform Act of
1995. Any statements contained herein that are not statements of
historical fact, including statements regarding future revenue and
adjusted EBITDA are forward-looking. The Company often uses words
such as anticipates, believes, estimates, expects, seeks, predicts,
should, plans, will, or the negative of these terms and similar
expressions to identify forward-looking statements, although not
all forward looking-statements contain these words. These
statements are based on management's current expectations and
accordingly are subject to uncertainty and changes in
circumstances. Actual results may vary materially from the
expectations contained herein due to various important factors,
including (but not limited to): variability in consumer
preferences, shopping behaviors, spending and debt levels; the
general economic and credit environment, including COVID-19;
interest rates; seasonal variations in consumer purchasing
activities; the ability to achieve the most effective product
category mixes to maximize sales and margin objectives; competitive
pressures on sales and sales promotions; pricing and gross sales
margins; the level of cable and satellite distribution for the
Company’s programming and the associated fees or estimated cost
savings from contract renegotiations; the Company’s ability to
establish and maintain acceptable commercial terms with third-party
vendors and other third parties with whom the Company has
contractual relationships, and to successfully manage key vendor
and shipping relationships and develop key partnerships and
proprietary and exclusive brands; the ability to manage operating
expenses successfully and the Company’s working capital levels; the
ability to remain compliant with the Company’s credit facilities
covenants; customer acceptance of the Company’s branding strategy
and its repositioning as a video commerce Company; the ability to
respond to changes in consumer shopping patterns and preferences,
and changes in technology and consumer viewing patterns; changes to
the Company’s management and information systems infrastructure;
challenges to the Company’s data and information security; changes
in governmental or regulatory requirements; including without
limitation, regulations of the Federal Communications Commission
and Federal Trade Commission, and adverse outcomes from regulatory
proceedings; litigation or governmental proceedings affecting the
Company’s operations; significant events (including disasters,
weather events or events attracting significant television
coverage) that either cause an interruption of television coverage
or that divert viewership from its programming; disruptions in the
Company’s distribution of its network broadcast to customers; the
Company’s ability to protect its intellectual property rights; the
Company’s ability to obtain and retain key executives and
employees; the Company’s ability to attract new customers and
retain existing customers; changes in shipping costs; expenses
related to the actions of activist or hostile shareholders; the
Company’s ability to offer new or innovative products and customer
acceptance of the same; changes in customer viewing habits of
television programming; logistics costs including the price of
gasoline and transportation; and the risks described from time to
time in the Company’s reports filed with the SEC, including, but
not limited to, the Company’s most recent annual report on Form
10-K, quarterly reports on Form 10-Q, and current reports on Form
8-K. Investors are cautioned not to place undue reliance on
forward-looking statements, which speak only as of the date of this
announcement. The Company is under no obligation (and expressly
disclaims any such obligation) to update or alter its
forward-looking statements whether because of new information,
future events or otherwise.
ContactDave
StruzziDave.s@taboola.com
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