SAN DIEGO, Dec. 10, 2019 /PRNewswire/ -- Mindgruve, one of
the fastest growing modern marketing agencies in the U.S., has been
selected to lead marketing efforts for automotiveMastermind.
automotiveMastermind is a leading provider of predictive analytics
and marketing automation solutions to help automotive dealers
improve sales and communicate better with prospective customers.
Its sales platform, Market EyeQ, is the first-ever within the
automotive industry to give dealers the power to target and
communicate with every potential loyalty, conquest, and service
customer in a market. Mindgruve will develop automotiveMastermind's
integrated marketing strategy including paid media, analytics,
website optimizations and SEO.
"We're excited to partner with Mindgruve to bring an even higher
marketing infrastructure and customer demand generation capability
to our business," said Giorgia
Favaretto-Illig, Vice President of Marketing at
automotiveMastermind. "With the help of Mindgruve, we plan to
optimize our website experience for our audience and increase brand
awareness through SEO and paid media efforts, reaching new
dealerships interested in streamlining their sales processes."
Mindgruve's earned media and web development teams will
implement strategic optimizations to increase organic search
ranking and improve users' on-site experience. The paid media team
will execute a targeted media campaign to drive website traffic and
sales. These marketing efforts will be supported with advanced
analytics to inform future strategies.
"automotiveMastermind is transforming the automotive industry
with data-driven insights that allow dealers to personalize their
approach for each customer," said Chad
Robley, co-founder and CEO of Mindgruve. "We're excited to
support this effort with an integrated marketing strategy to
increase awareness and reach new customers. As a team, we look
forward to bringing our innovative marketing approach to more
dealerships throughout the country."
About Mindgruve
We are a global, independent marketing
agency comprised of strategists, creatives, media experts, data
scientists and engineers from around the world driven by one common
purpose — create groundbreaking work that helps brands drive
business growth. For more information, visit
https://mindgruve.com/.
LinkedIn: https://www.linkedin.com/company/mindgruve
Twitter: @mindgruve
Instagram: @mindgruve
Facebook: https://www.facebook.com/mindgruve/
About automotiveMastermind
automotiveMastermind, a
business line of IHS Markit (Nasdaq: INFO), is a leading provider
of predictive analytics and marketing automation solutions to help
automotive dealers improve sales and communicate better with
prospective customers. For more information, visit
automotiveMastermind.com. Based in London, IHS Markit is a world leader in
critical information, analytics and solutions for the major
industries and markets that drive economies worldwide.
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SOURCE Mindgruve