Jamba Juice Expands Non-Traditional Franchise Growth Strategy with Rollout of New Airport Kiosk Locations
20 Febbraio 2009 - 2:00PM
Business Wire
Jamba Juice, the leading provider of healthy, fun and on-the-go
food, snacks and beverages, announced today the opening of new
Jamba Juice airport locations at Chicago O�Hare, San Diego
International and George Bush Intercontinental in Houston. These
new outlets join other recently launched airport locations at JFK
Jet Blue Terminal, Newark Liberty International, Denver
International, Charlotte Douglas International and Portland
International as the company expands its non-traditional franchise
growth strategy. The initiative builds upon Jamba�s success in
launching franchise kiosks and small formats at over 20 colleges
and universities nationwide and brings a delicious, healthy and
portable food option to busy customers on the go.
Capitalizing on the trend towards healthier fare within the
multi-billion dollar QSR category, and recognized as one of the
healthiest food and beverage brands, Jamba offers food service
operators and franchisees an opportunity to serve travelers
searching for healthy, on-the-go food choices amidst a sea of
high-fat, low-nutrition airport outlets. With a short installation
time and affordable build cost, Jamba�s modular kiosks are
specifically designed with eye-catching branding and streamlined
operational flow to succeed in high-traffic venues. A total of 50
new Jamba franchise locations are planned for 2009 � of which 30-35
will be non-traditional � as part of the company�s broader strategy
to reposition its business model with a greater emphasis on
franchising.
�The Jamba Juice product lineup is ideally suited for airport
environments offering travelers a great selection of portable and
healthy choices that can be enjoyed as they make their way through
the airport,� said James D. White, CEO of Jamba Juice. �As we
continue to grow our franchise locations, non-traditional outlets
will play a key role in our strategy. We plan to introduce several
additional airport locations in the coming months and will continue
to build upon the success of our college and university-based,
non-traditional franchise program which currently includes 23
locations.�
Non-traditional outlets include locations at schools, airports,
travel centers, medical centers, stadiums, convention centers and
supermarkets. Among Jamba�s school locations are outlets at the
University of Pennsylvania, UCLA, USC, Boston University, Arizona
State, University of Illinois, BYU, University of North Carolina
and University of Miami. As part of Jamba�s commitment to support
diversity and locally-owned small business entities, whenever
possible they seek out and recruit high performing DBE
(Disadvantaged Business Enterprises) partners to bid with on new
airport opportunities.
�Jamba�s ability to embrace diversity and use it as a strategy
in the airport segment solidifies our commitment to locally run
small businesses which in turn keeps us grounded as local members
of the community,� said White.
Jamba Juice is located in the following airport locations:
Portland: Pre-security Food CourtSan Diego: Terminal 2Newark:
Terminal CCharlotte: The AtriumDenver: Terminal 2JFK: The New Jet
Blue TerminalHouston: Terminal EChicago O�Hare: Terminal 1
About Jamba, Inc.
Jamba, Inc. (NASDAQ:JMBA) (NASDAQ:JMBAU) (NASDAQ:JMBAW) is a
holding company and through its wholly-owned subsidiary, Jamba
Juice Company, owns and franchises JAMBA JUICE� stores. JAMBA JUICE
is the leading blender of fruit and other naturally healthy
ingredients. Founded in 1990, Jamba strives to inspire and simplify
healthy living for its customers and employees. As of February 9,
2009, JAMBA JUICE had 732 stores, of which 510 were company-owned
and operated. For the nearest location or a complete menu including
our new oatmeal made with organic, steel cut oats and served with
fruit and brown sugar crumble, visit the JAMBA JUICE website at
www.jamba.com or call 1-866-4R-FRUIT.
Forward-looking Statements
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incorporated by reference herein) contains �forward-looking
statements� within the meaning of the Private Litigation Reform Act
of 1995. Forward-looking statements are those involving future
events and future results that are based on current expectations,
estimates, forecasts, and projects as well as the current beliefs
and assumptions of our management. Words such as �outlook�,
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statement that is not a historical fact, including estimates,
projections, future trends and the outcome of events that have not
yet occurred, is a forward-looking statement. Forward-looking
statements are only predictions and are subject to risks,
uncertainties and assumptions that are difficult to predict.
Therefore actual results may differ materially and adversely from
those expressed in any forward-looking statements. Factors that
might cause or contribute to such differences include, but are not
limited to, those discussed under the section entitled �Risk
Factors� in our reports filed with the SEC. Many of such factors
relate to events and circumstances that are beyond our control. You
should not place undue reliance on forward-looking statements. The
Company does not assume any obligation to update the information
contained in this press release.
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