By John Kell 
 

Men's retailer Jos. A. Bank Clothiers Inc. (JOSB) expects fiscal second-quarter results will fall far short of expectations, as a highly promotional marketing campaign failed to resonate with consumers and led to a surprise sales decline.

Shares dropped 4.9% to $41.92 in after-hours trading.

The disappointing second-quarter commentary comes two days after BeaconLight Capital, a firm that owns more than 1% of the retailer's shares, blasted the company's board and management for not better communicating with analysts and investors, and holding far too much cash.

Jos. A. Bank estimates second-quarter sales declined 11% from a year ago, and per-share earnings for the period ended Aug. 3 are expected to range between 49 cents to 53 cents a share.

Analysts surveyed by Thomson Reuters had most recently projected a profit of 68 cents on 3% sales growth.

A number of retailers, including Wal-Mart Stores Inc. (WMT) and Macy's Inc. (M), have posted disappointing quarterly results in recent days, heightening the concern about spending ahead of the key back to school shopping season.

For its part, Jos. A. Bank President and Chief Executive R. Neal Black said the company would focus on improving marketing events and related media placement to drive sales. That hopeful tone comes even after the retailer admitted a high sales volume marketing campaign in the latest quarter was less successful than a year ago.

Write to John Kell at john.kell@wsj.com

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