Kalera Outlines New Strategy and Path to Profitability
22 Settembre 2022 - 10:05PM
Kalera Public Limited Company (Nasdaq: KAL, “Kalera” or the
“Company”), a vertical farming company, outlined its new strategy
and path to profitability for analysts and investors during a
virtual event held today.
“We have established the foundational elements and
gained the key learnings required to be a leader in this space,”
said Jim Leighton, President and Chief Executive Officer of Kalera.
“We have paid our tuition and earned our degree, not only as a
vertical farming company but also as a branded CPG company with the
largest national footprint and growing international presence that
is ready for monetization.”
Kalera’s indoor vertical farming operations use 95
percent less water and 99 percent less land than traditional
farming to grow its leafy greens, which are cleaner, more
nutritious and more flavorful than greens grown to be shipped
thousands of miles. Kalera’s farms serve customers within a
300-mile radius, so their products are always fresh, always local
and always available.
Leighton told analysts and investors that Kalera is
transitioning to a consumer packaged goods (CPG) platform, which is
unique in controlled environment agriculture. The company is
driving toward profitability, and will grow pragmatically while
focusing on capital efficiency, increasing revenue and technology.
He said Kalera’s mission to be the recognized leader in locally
grown, cleaner, tastier and more nutritious produce is supported by
eight key differentiators:
- Global footprint
- Full technology stack
- Consumer oriented
- Capital efficiency
- Always local, always fresh, always available
- Full spectrum of leafy greens
- A team with both technology and CPG experience
- Publicly traded
Aric Nissen, the company’s Chief Marketing Officer,
added that the Kalera brand is an important and increasingly
valuable asset as it wins shelf space, wins market share and earns
a price premium. Kalera’s retail store footprint has grown to over
1,300 locations this month, and over 1,400 locations next month.
Nissen also introduced a new Kalera logo in the company’s signature
green color with a growing leaf forming part of the K. New
packaging and campaigns with the new visual identity are targeted
for launch in 4Q.
Austin Martin, President North America, said
Kalera’s immediate focus is to bring existing farms to cash flow
positive through topline and bottom-line growth by the end of 2023.
The company also plans to shift more of its product mix from the
foodservice channel to retail and expand its product mix to
higher-margin loose leaf lettuces, herbs and microgreens rather
than all full head lettuces.
The product line extensions will maximize Kalera’s
revenue potential and farm capacity utilization, according to Chief
Financial Officer Fernando Cornejo. Current operating farms’
revenue potential of approximately $49 million will grow to
approximately $72 million, including new farms that are expected to
begin operations in the fourth quarter.
International growth will occur through a capital
light business model that utilizes joint ventures, partnerships and
licensing fees, according to Dr. Henner Schwarz, President
International & Chief Strategy Officer. Local partners will
provide financing to develop the farms while Kalera runs the farms’
design, construction and operation.
Dr. Jade Stinson, Co-Founder and President of
Vindara, Inc., a subsidiary of Kalera, highlighted Kalera’s
vertical integration all the way back to the seeds. Vindara creates
seeds specifically designed for use in vertical indoor farms. She
said today’s genetic varieties most consumers know have been
optimized for transportation and pest resistance, not nutrition and
flavor. Vindara’s seeds amplify yields, appearance, nutrition and
flavor, she said, and it’s done entirely through analytics, not
gene editing or GMOs.
Leighton concluded the event by highlighting
Kalera’s investment opportunity. “Ours is an exciting industry on
the cusp of significant growth that can be part of the solution to
real problems in the world,” he said. “Our products are of the
highest quality and are grown locally and sustainably with superior
technology – so much so, we call them ‘better than organic.’ We’re
building strong customer relationships leveraging our CPG platform,
and we have an excellent team with technological and food company
expertise. We are disciplined and focused on achieving predictable,
reliable, sustainable, profitable growth. I’m excited about our
short and long-term potential, and I believe now is a great time to
invest in Kalera as we enter this next phase. I truly believe
Kalera is at an inflection point. All the pieces are now in place
for this rocket to lift off.”
A replay of Kalera’s virtual analyst and investor
event is available on the company’s website at
https://investors.kalera.com/events/event-details/kalera-investor-day-event-2022
About KaleraAs a leader in
controlled environment agriculture, Kalera is driven by our belief
that vertical farming can play an important role in securing access
to fresh produce for a growing world population facing climate
change and concerns about the future of traditional farming.
Through our proprietary technology, we sustainably grow local,
delicious, nutrient-rich, pesticide-free, non-GMO leafy greens
year-round. Our automated, data-driven, hydroponic vertical farms
produce higher yields and, use 95% less water, and 99% less land
than traditional farming. Sold under the Kalera brand, our leafy
greens are “better than organic” and priced competitively, always
with the end consumer in mind. Kalera is headquartered in Orlando,
Florida with farms in Orlando; Atlanta, Georgia; Houston,
Texas; Denver, Colorado; and Kuwait, with additional
farms under development. More information is available
at www.kalera.com.
Contacts |
|
Kalera PLC |
Financial Profiles, Inc. |
Aparna Mehra |
Julie Kegley |
aparna.mehra@kalera.com |
jkegley@finprofiles.com |
|
310.622.8246 |
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