A.1.(R) Steak Sauce to Sponsor World Burger Championship at World Food Championships
18 Settembre 2012 - 5:20PM
The World Food Championships (WFC) announced today that A.1. Steak
Sauce will be the title sponsor for the World Burger Championship
competition that will take place on Friday, Nov. 2, 2012 at Bally's
Las Vegas. The World Food Championships will bring culinary
champions from all walks of life into one arena so that they can
square off for food supremacy and a prize purse of $300,000. Using
a hybrid of sanctioned, celebrity and customized judging processes,
The World Food Championships will identify winners in seven key
categories of divisional cooking competitions, culminating in a
Final Table face-off with celebrity food experts, including Adam
Richman, star of the Travel Channel's "Adam Richman's Best Sandwich
in America" and "Man v Food: Nation," presiding as the chief judge.
"The WFC is excited to announce the addition of A.1. Steak Sauce as
one of our primary sponsors," commented Richman. "We are thrilled
that they will be part of our World Burger Competition and help us
deliver a world-class food experience for both consumers and
competitors." "We are very excited that A.1. Steak Sauce is
sponsoring the World Burger Championship. A.1. Steak Sauce elevates
food from good to great. The brand has just as much equity with
burgers as it does with steak," said Rebecca Daugherty, Business
Manager Enhancers at Kraft Foodservice. "Consumers are seeking
fresher bolder flavors that they cannot experience at home. The
classic all-American burger provides consumers with the perfect
canvas for flavor adventure. Premium burgers are very on-trend
right now because they are delivering exciting new flavors to
consumers. We look forward to seeing all the finalists transform a
good burger into a great one!" The 2012 WFC categories will feature
classic American cuisine: barbecue, chili, burgers, sandwiches,
side dishes, a Champions Challenge featuring winners of online
recipe contests, and a World Chef Challenge open to some of the
best chefs from America's greatest food cities. Although A.1. will
not be required during the initial burger phase, it will be
featured in the secondary and final judging process as the WFC
crowns the burger king or queen. "A.1. Steak Sauce is an iconic
brand in the culinary world and we're excited to have it associated
with our event," said Mike McCloud, president of Trybe Targeting,
the company that is producing the four-day event. "As the title
sponsor for the World Burger Championship, A.1. will be awarding
$25,000 in total prize money and helping us celebrate burger
artisans in a very unique way." For more information about events,
opportunities or competitions at the World Food Championships,
visit http://www.worldfoodchampionships.com.
ABOUT KRAFT
FOODS Kraft Foods Inc. (Nasdaq:KFT) is a global snacks
powerhouse with an unrivaled portfolio of brands people love.
Proudly marketing delicious biscuits, confectionery, beverages,
cheese, grocery products and convenient meals in approximately 170
countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of
the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell
House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and
Trident – generate revenue of more than $1 billion annually. On
Aug. 4, 2011, Kraft Foods announced plans to divide and create two
independent public companies: a high-growth global snacks business
and a high-margin North American grocery business. The transaction
is expected to be completed on Oct. 1, 2012. A leader in
innovation, marketing, health & wellness and sustainability,
Kraft Foods is a member of the Dow Jones Industrial Average,
Standard & Poor's 500, NASDAQ 100, Dow Jones Sustainability
Index and Ethibel Sustainability Index. Visit
www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.
ABOUT KRAFT FOODSERVICE Kraft Foodservice is a
division of Kraft Foods Global, Inc. (NYSE:KFT), one of the world's
largest food and beverage companies. Kraft Foodservice provides a
diverse portfolio of brands, marketing and sales expertise and
resources to the U.S. foodservice industry. Visit
www.KRAFTfoodservice.com for more information.
About Adam Richman Born in Brooklyn, Adam Richman
is a television personality, culinary expert and author. Richman,
best known for his hosting role in the "Man v. Food" and "Man v.
Food Nation" and "Adam Richman's Best Sandwich in America"
television series on the Travel Channel, relishes his role that
allows him to become the viewer's ambassador to all things
delicious. Author of "America the Edible," "A Hungry History from
Sea to Dining Sea" and the upcoming "Quest for the Best."
About Trybe Targeting Trybe Targeting is the food
and enthusiast marketing division of MMA Creative Inc., a
22-year-old marketing and advertising firm with offices in
Nashville, Memphis, Las Vegas and Orlando. Trybe Targeting is the
agency of record to the Kansas City Barbeque Society, International
Chili Society, World's Championship Chili Cookoff and the American
Cornhole Organization. Trybe Targeting also helped develop and
operates the Sam's Club National BBQ Tour, the richest competition
series in barbeque history. For more information, visit
www.trybetargeting.com.
About Bally's Las Vegas
Bally's Las Vegas is one of the Strip's most exciting resorts,
offering guests a classic Las Vegas experience. The 44-acre
property is located on the center of the world-famous Las Vegas
Strip, across from Caesars Palace and next to Paris Las Vegas.
Bally's Las Vegas features two 26-story hotel towers, offering
2,814 guestrooms, including 265 suites. The resort features eleven
restaurants, a relaxing pool oasis, a lavish spa and casino space
featuring a Party Pit, poker room, 1,100 slot machines and a
first-class Race & Sports Book known for its stadium-style
seating and abundance of high-definition television screens.
Bally's Las Vegas is home to Donn Arden's Jubilee!, the renowned
production that has been thrilling audiences since 1981 with its
beautiful showgirls, music, lavish sets and spectacular
choreography and the world-famous "Sterling Brunch" where guests
can indulge in the finest array of food from around the world,
including caviar, sushi, lobster and champagne every Sunday. For
more information, please visit www.ballyslasvegas.com or
caesars.thedigitalcenter.com to access media materials and request
high-resolution images. Find Bally's on Facebook and follow on
Twitter.
CONTACT: Jeff Morris
Communication & Media Director
Trybe Targeting / MMA
jeffm@trybetargeting.com
615.297.6886
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