“Let’s-a-go!” KRAFT Mac & Cheese and Nintendo Fuel Fans with New Super Mario™ Power-Up Shapes
17 Luglio 2024 - 12:00PM
Business Wire
New collaboration celebrates over 30 years of
KRAFT’s beloved shapes line-up
For over thirty years, fan-favorite KRAFT Mac & Cheese
shapes have delighted fans of all generations. To celebrate, today,
KRAFT teams up with Nintendo, to launch KRAFT Mac & Cheese
Super Mario Power-Up Shapes. Featuring Fire Flower, Super Star, and
Super Mushroom shapes, the new offering draws inspiration from
iconic elements of the Super Mario universe that power up Mario,
Luigi, Princess Peach and others in the games.
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Both KRAFT Mac & Cheese and Super Mario have been with fans
through every stage of their lives. Whether it’s enjoying a cheesy
bowl of noodles or tackling the levels of a video game, both brands
connect friends and families, providing comforting and fun
experiences that leave lasting memories. The new collaboration
allows people to power up like their favorite characters in a
deliciously fun experience all generations can enjoy.
“In today’s fast-paced world, it has become increasingly
difficult for families to find time to enjoy meals together,” says
Ashleigh Gibson, Senior Director of Marketing for KRAFT Mac &
Cheese at The Kraft Heinz Company. “We’ve always helped families
reground, reset, and reconnect during mealtime. It’s important to
us that we continue providing that reassuring comfort, which is why
we’re excited to partner with Nintendo on the newest addition to
our shapes portfolio. We look forward to bringing families back
together at the table, bonding over two things we know they love –
KRAFT Mac & Cheese and Super Mario.”
The KRAFT Mac & Cheese shapes line-up has been a
fan-favorite since it began. Its history includes over 300
different shapes across the line-up and more than 30 patents.
Offerings are created in partnership with beloved movies, TV shows,
video games, and more, transforming iconic characters and items
into cheesy and delicious noodles.
KRAFT Mac & Cheese Super Mario Power-Up Shapes are now
rolling out in major retailers nationwide in both the classic blue
box and Easy Mac cups (packs of 4). For more information, follow
KRAFT Mac & Cheese on Instagram @kraft_macandcheese and TikTok
@maccheesebykraft.
ABOUT THE KRAFT HEINZ COMPANY We are driving
transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired
by our Purpose, Let’s Make Life Delicious. Consumers are at the
center of everything we do. With 2023 net sales of approximately
$27 billion, we are committed to growing our iconic and emerging
food and beverage brands on a global scale. We leverage our scale
and agility to unleash the full power of Kraft Heinz across a
portfolio of eight consumer-driven product platforms. As global
citizens, we’re dedicated to making a sustainable, ethical impact
while helping feed the world in healthy, responsible ways. Learn
more about our journey by visiting www.kraftheinzcompany.com or
following us on LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20240717147670/en/
MEDIA ALISON BROD
MARKETING COMMUNICATIONS Kraftheinz@abmc-us.com
THE KRAFT HEINZ COMPANY
alexandra.lieberman@kraftheinz.com
Grafico Azioni Kraft Heinz (NASDAQ:KHC)
Storico
Da Dic 2024 a Gen 2025
Grafico Azioni Kraft Heinz (NASDAQ:KHC)
Storico
Da Gen 2024 a Gen 2025