PHOENIX, May 31, 2023
/PRNewswire/ -- Leslie's, Inc. (NASDAQ: LESL) today launched its
AccuBlue Home® membership program, which offers the same
water testing technology and treatment plan as its
industry-leading, in-store AccuBlue water test. This service is the
first of its kind, and centers around an easy-to-use, at-home
testing device that is integrated with the Leslie's mobile app,
allowing millions of pool and spa owners nationwide to access
Leslie's comprehensive and proprietary 10-point water test and
treatment plan from the comfort of their home.
"Residential pool and spa owners have come to rely on our free
in-store AccuBlue water tests, and the launch of our AccuBlue Home
device is the next evolution of this industry-leading proprietary
technology. AccuBlue Home is key in furthering our mission to help
pool and spa owners maintain clean, safe, and beautiful water,"
said Clay Spann, Senior Vice
President of Merchandising, Leslie's.
"Leslie's AccuBlue technology combines the learnings from over
50 million water tests we have performed across six decades of
serving pool and spa owners. We are excited to now deliver the
total at-home solution for a clean, safe, and beautiful pool
through a membership service that pays for itself," Spann
continued.
While the technology is sophisticated, the testing process is
simple. Insert a pool water sample into the water test disk and
place it into the AccuBlue Home testing device. Open the Leslie's
app on your mobile device to start the test and let AccuBlue Home
do the rest. Light wavelengths pass through the water sample to
precisely measure the water's chemistry makeup, and the Leslie's
app delivers the water test quality score and step-by-step,
customized treatment plan in just 60 seconds.
Regular and comprehensive water testing is crucial to
maintaining clean and safe water. It also improves the lifespan of
pool and spa equipment and helps owners stay ahead of costly and
time-consuming water balance issues. During the swim season, weekly
pool water testing is recommended — or more often depending on use.
AccuBlue Home removes the guesswork of other at-home water tests,
such as strips and reagents.
The AccuBlue Home membership costs $50 a month and includes a free AccuBlue Home
testing device, as well as $50 of
Leslie's credits each month for purchases online, in app, or in
stores. AccuBlue Home members can use their monthly credit to
purchase any products from Leslie's, including pool maintenance
items such as sanitizers and chemicals, as well as floats, games,
and other accessories to make the most out of pool days.
Leslie's AccuBlue and the AccuBlue Home programs offer the most
comprehensive water test solution available in the industry. The
test measures 10 different water chemistry elements, including pH,
total alkalinity, phosphates, sanitizer levels, and more.
To learn more about AccuBlue Home, click here, or visit your
local Leslie's store.
About Leslie's
Founded in 1963, Leslie's is the
largest and most trusted direct-to-consumer brand in the U.S. pool
and spa care industry. The Company serves the aftermarket needs of
residential and professional consumers with an extensive and
largely exclusive assortment of essential pool and spa care
products. The Company operates an integrated ecosystem of more than
1,000 physical locations and a robust digital platform, enabling
consumers to engage with Leslie's whenever, wherever, and however
they prefer to shop. Its dedicated team of associates, pool and spa
care experts, and experienced service technicians are passionate
about empowering Leslie's consumers with the knowledge, products,
and solutions necessary to confidently maintain and enjoy their
pools and spas.
For more information about Leslie's, visit lesliespool.com or
follow and engage with us: @lesliespoolcare on Instagram, Leslie's
on Facebook, and @lesliespoolcare on Twitter.
Media: Mardi Larson,
Amendola for Leslie's, mlarson@acmarketingpr.com, 612.384.4383
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SOURCE Leslie's, Inc.