Corel and Lexar Team to Automate Digital Imaging Workflow; Corel(R) Paint Shop Pro(R) Family of Software Supports Lexar(R) Acti
27 Febbraio 2006 - 3:19PM
Business Wire
Corel Corporation today announced a partnership with Lexar Media,
Inc. (Nasdaq: LEXR) to provide customers with a unique automated
solution for transforming photos as they are downloaded from a
memory card. Corel(R) Paint Shop Pro(R) X and Corel(R) Photo
Album(TM) 6 software will now support the Lexar(R)
ActiveMemory-enabled flash memory cards for digital cameras. By
storing their Paint Shop Pro X automation script on a Lexar
AMS-enabled flash memory card, customers can download and
preprocess their photos in a single, seamless process. Savvy
digital camera users are looking to transform each photo they take
into high quality images. But, transferring large batches of photos
from the digital camera to the computer and then editing each photo
one-by-one can be time-consuming. By leveraging the new
interoperability between Paint Shop Pro X software and AMS, photos
may be automatically edited--according to the user's set
preferences--while they are downloaded to the computer. The result
is a seamless, customized digital imaging workflow. "We are
thrilled to partner with Lexar to streamline the digital imaging
workflow and to dramatically reduce production time for our
customers," said Blaine Mathieu, General Manager, Digital Imaging
at Corel. "Corel is committed to providing its customers with the
fastest, easiest and highest quality solution for their digital
imaging needs. Combining the industry-leading automation
capabilities of our Paint Shop Pro X software with Lexar's
ActiveMemory System aligns precisely with what our customers
want--less tinkering with technology to achieve perfect photos
every time." Using the ActiveMemory System is an easy, two-step
process: -- Download and automatically batch process photos - as
photos are downloaded from the memory card using the Corel Photo
Downloader, the script is also read and then used to batch process
the downloaded images in Paint Shop Pro X. The batch processing can
include steps such as adding IPTC/EXIF copyright data and applying
the One Step Photo Fix. Because everything is scriptable in Paint
Shop Pro X, the Lexar AMS processing can include anything that can
be done in Paint Shop Pro X. Scripts can be easily created using
PSP's "Record" feature, and can be easily changed using the
graphical script editor. -- Upload Script - users can easily
combine any number of Paint Shop Pro X commands and save them as a
script. The scripts are then uploaded to the ActiveMemory space
reserved on the Lexar AMS-enabled flash memory card. Since the
Lexar ActiveMemory System preserves the AMS portion of memory, the
script remains even after the card has been reformatted in the
camera. As a result, the AMS card is always "automation-ready"
until the photographer removes the script using Paint Shop Pro X.
"Partnering with Corel was a natural choice. Both companies were
looking to make the digital imaging workflow more productive and
satisfying for our customers," said Dave Klenske, director of
product marketing, memory card business unit, Lexar. "By creating a
technical link between Corel's Paint Shop Pro family of software
and our Lexar ActiveMemory System, we are able to help our
customers achieve the quality photos they want - with so much less
time and energy dedicated to the process." The Lexar ActiveMemory
System is supported by the latest releases of Corel Paint Shop Pro
(10.03 or later) and Corel Photo Album (6.3.4 or later). About
Lexar Media, Inc. Lexar is a leading marketer and manufacturer of
NAND flash memory products including memory cards, USB flash
drives, card readers and ATA controller technology for the digital
photography, consumer electronics, industrial and communications
markets. The company holds over 94 issued or allowed controller and
system patents, and licenses its technology to companies including
Olympus Corporation, Samsung Electronics Co., Ltd., SanDisk
Corporation and Sony Corporation. Lexar sells its memory cards
worldwide and through an exclusive agreement, also sells memory
cards under the Kodak(R) brand. Headquartered in Fremont,
California, Lexar has operations in countries around the world.
More information is available at www.lexar.com. About Corel
Corporation Corel Corporation provides innovative software
solutions that help millions of value-conscious businesses and
consumers in over 75 countries improve their productivity. Corel is
renowned for its powerful software portfolio that combines
innovative photo editing and graphics creation, vector illustration
and technical-graphics applications along with office and personal
productivity solutions. Corel's flagship products include the
CorelDRAW(R) Graphics Suite, the WordPerfect(R) Office Suite, the
Corel(R) Painter(TM) Natural-Media(R) painting and illustration
software and the Paint Shop(TM) Family of digital photography and
image editing software. Founded in 1985, Corel is headquartered in
Ottawa, Canada. For more information, please visit www.corel.com.
Cautionary Note Regarding Forward-Looking Statements This release
contains forward-looking statements, which are subject to the safe
harbor provisions of the United States Private Litigation Reform
Act of 1995. These statements include statements related to the
benefits of, and consumer demand for, Lexar's ActiveMemory System.
These forward-looking statements involve risks and uncertainties
that could cause actual results to differ materially from those
anticipated by these forward-looking statements. Readers should
refer to the risk factors described in Lexar's filings with the
SEC, including its most recently filed Form 10-K and Form 10-Q.
Lexar assumes no obligation to update the information in this
release. (C) 2006 Corel Corporation. All rights reserved. Corel,
CorelDRAW, Natural-Media, Paint Shop, Paint Shop Pro, Painter,
Photo Album, WordPerfect and the Corel logo are trademarks or
registered trademarks of Corel Corporation and/or its subsidiaries.
Lexar and the Lexar logo are trademarks of Lexar Media, Inc. All
other product, font and company names and logos are trademarks or
registered trademarks of their respective companies.
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