Lexar Smart Download To Offer ActiveMemory Functionality For Adobe Creative Suite; New Module Will Improve Digital Imaging Work
27 Febbraio 2006 - 3:22PM
Business Wire
Lexar Media, Inc. (Nasdaq: LEXR), a world leader in advanced
digital media technologies today announced Lexar(R) Smart Download,
an intelligent acquisition plug-in module that will allow
photographers to rapidly download and manage images directly from
their memory cards via Adobe(R) Bridge, a component of Adobe
Creative Suite (CS2). On display at the Photo Marketing Association
International Show (PMA), the new plug-in will make it possible for
photographers to leverage advanced features offered by Lexar
Professional ActiveMemory(TM) CompactFlash(R) (CF) and Secure
Digital(TM) (SD) flash memory cards and will provide a productivity
boost with the ability to manage multiple concurrent downloads
using Lexar's Professional Firewire and USB 2.0 CompactFlash
Readers. "Professional photographers and designers need solutions
that will help streamline workflows and allow them more time to
concentrate on creative expression," said Mark Hilton, vice
president of Creative Suite products at Adobe. "The Lexar Smart
Download plug-in takes advantage of the Adobe open scripting
interface by allowing direct image downloads along with important
IPTC metadata to Adobe Bridge and Creative Suite 2, a very
compelling utility for our customers." "The vast audience using
this popular image browsing application should appreciate the
immediate improvement in the digital imaging workflow provided by
Lexar Smart Download," said John Omvik, director of professional
product marketing, Lexar. "Professionals need the ability to have
their metadata automatically read and applied throughout the
digital imaging process. This valuable plug-in will allow IPTC and
captioning information to stay with stored images at every step in
the process and will dramatically reduce the administrative
redundancies for those photographers who capture many images when
using Adobe Bridge to view their content," he added. The
ActiveMemory System (AMS) is Lexar's innovative digital photography
workflow technology that stores user preferences and host device
settings in a protected area on AMS flash memory cards. These
settings can only be modified by the host application that created
them and can be used to auto-configure multiple AMS-enabled
products within the system. Also, these settings are preserved even
when the card is re-formatted or other data files on the card are
deleted, because the AMS data is stored outside the standard DOS
file structure on the card. The AMS functionality coupled with
Lexar Smart Download makes it possible to drive concurrent
downloads from multiple cards and readers, creating a truly
compelling benefit for any serious photographer looking to save
real time in their daily workflow. Beyond AMS, Lexar Smart Download
also supports the simultaneous downloading feature of Lexar's
award-winning Professional CompactFlash Readers and will benefit
all photographers who look to reduce the time currently required to
download stored images via Adobe Bridge. Available in both USB and
Firewire formats, Lexar's Professional CompactFlash Readers are
uniquely designed to stack and directly connect to one another (to
a hub with USB models) and to the host computer for high-speed,
simultaneous download of images stored on multiple flash memory
cards. Depending on the volume of flash memory cards and stacked
readers, the workflow improvements provided by simultaneously
downloading stored contents is unfathomable. In addition, Lexar
Smart Download will support the download of content to primary and
secondary destinations (folders) simultaneously. It will also
provide the ability to organize images during the downloading
process by date, making it possible for photographers to
systematically manage their images, files and folders effectively.
Lexar Smart Download will be available as a stand-alone application
on Lexar's direct selling website for $29.95. In addition, Lexar
Smart Download will soon be included with all of Lexar's
Professional ActiveMemory CompactFlash and Secure Digital flash
memory cards. The plug-in will be available for both Mac OS 10.4
and Windows XP/2000 and is scheduled for release by the end of
March. More information on Lexar's professional products can be
found at www.lexar.com. About Lexar Media, Inc. Lexar is a leading
marketer and manufacturer of NAND flash memory products including
memory cards, USB flash drives, card readers and ATA controller
technology for the digital photography, consumer electronics,
industrial and communications markets. The company holds over 94
issued or allowed controller and system patents, and licenses its
technology to companies including Olympus Corporation, Samsung
Electronics Co., Ltd., SanDisk Corporation and Sony Corporation.
Lexar sells its memory cards worldwide and through an exclusive
agreement, also sells memory cards under the Kodak brand.
Headquartered in Fremont, California, Lexar has operations in
countries around the world. More information is available at
www.lexar.com. Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements, which are subject
to the safe harbor provisions of the Private Litigation Reform Act
of 1995. These statements include statements related to the
benefits and availability of, and consumer demand for, Lexar's
products, including Lexar Smart Download and ActiveMemory flash
memory cards, and the growth opportunities available to Lexar.
These forward-looking statements involve risks and uncertainties
that could cause our actual results to differ materially from those
anticipated by these forward-looking statements. These risks
include that the growth and success of our business depends on our
ability to achieve and maintain technology leadership, and develop,
sell and market products that are commercially accepted. Readers
should also refer to the risk factors described in our filings with
the SEC, including our most recently filed Form 10-K and Form 10-Q.
We assume no obligation to update the information in this release.
Lexar, ActiveMemory and the Lexar logo are trademarks of Lexar
Media, Inc. All other brand or product names are trademarks or
registered trademarks of their respective holders.
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