Top Wedding and Portrait Photographers to Share Techniques in Lexar's Booth at the WPPI Show in Las Vegas
04 Aprile 2006 - 7:57PM
Business Wire
Lexar Media, Inc. (Nasdaq:LEXR), a world leader in advanced digital
media technologies, today announced that professional wedding
photographers Paul Gero, Denis Reggie and Matt Mendelsohn will be
demonstrating their award-winning digital photography techniques in
conjunction with the company's professional-level flash memory
cards and accessories at the Wedding and Portrait Photographers
International Show (WPPI), taking place April 7-11 in Las Vegas.
These distinguished photographers will be giving presentations and
sharing content about their favorite shooting, workflow and
printing techniques and will include tips and answer questions on
how Lexar's professional products help them succeed in their
wedding assignments. According to Rangefinder, the leading and
fastest-growing magazine in professional photography and the
official media outlet of the upcoming WPPI show, a recent reader
survey found that more than 80 percent of all professional
photographers now prefer digital imaging as their method of image
capture. "Wedding photographers who capture digital images need to
be confident in the performance capabilities of their equipment,"
said John Omvik, director of professional product marketing, Lexar.
"There is no second chance to capture a special wedding moment.
Lexar's professional series cards provide the peace of mind that
comes from having reliable, high-performance cards in large
capacities. I am proud to say that the photographers who are
participating with us at the show are among the many professional
wedding photographers who trust Lexar's memory cards and
accessories," he added. In addition to Lexar's new Professional
133X speed-rated flash memory cards, capable of a minimum sustained
write speed of 20MB per second, on display in the company's booth
(#1003) will be Lexar's Professional CompactFlash Reader, a
uniquely designed award-winning flash reader that improves the
workflow for today's wedding photographers. About the Lexar Elite
Photographers Paul Gero has been a professional photographer since
1983. He previously worked on staff for both the Chicago Tribune
and Arizona Republic. After working in journalism for many years,
Gero decided to take a non-traditional approach to weddings and in
the process he discovered not only great moments, but great images.
He currently shoots weddings throughout the United States and has
freelanced for leading publications including; Sports Illustrated,
People, Time and U.S. News & World Report, among others. Denis
Reggie is a nationally renowned celebrity and society wedding
photographer. He defined the genre and coined the phrase wedding
photojournalism in 1980, transforming the look of wedding
photography throughout the world. Since 1976, Denis Reggie and his
exclusive team of hand-picked photojournalists have covered over
1,700 weddings in the documentary style he pioneered. Matt
Mendelsohn has been a professional photographer for 20 years and is
one of Washington's most recognized names in documentary
photography. He was recently named one of the fifteen hottest
wedding photographers in America by Photo District News. He began
his career in 1985 at the Binghamton (N.Y.) Press and quickly moved
on to United Press International's Washington bureau, covering the
White House. For most of the '90s, Mendelsohn was a photographer
and photo editor at USA Today, shooting celebrities, earthquakes
and even newly discovered tombs in Egypt. Mendelsohn has
photographed more than 400 weddings in the last eight years, always
utilizing his distinctive black-and-white style, consistently
delivering for his customers and his audience. All three
professionals shoot with Canon digital cameras and Lexar
professional flash memory cards. Additional information regarding
Lexar's Elite Photographers can be found on the company's digital
photography website, located at www.lexar.com/dp. Lexar's digital
photography website includes valuable information and tutorials to
help photographers fully utilize the unique features Lexar products
offer and achieve a more rewarding experience shooting and working
with digital images. Additionally, this popular site provides
detailed information about new photography techniques, products and
services, as well as interesting feature stories, a pro blog and
background information about the many professionals who count on
Lexar's flash memory cards and accessories to help them succeed.
About Lexar Media, Inc. Lexar is a leading marketer and
manufacturer of NAND flash memory products including memory cards,
USB flash drives, card readers and ATA controller technology for
the digital photography, consumer electronics, industrial and
communications markets. The company holds over 96 issued or allowed
controller and system patents, and licenses its technology to
companies including Olympus Corporation, Samsung Electronics Co.,
Ltd., SanDisk Corporation and Sony Corporation. Lexar sells its
memory cards worldwide and through an exclusive agreement, also
sells memory cards under the Kodak brand. Headquartered in Fremont,
California, Lexar has operations in countries around the world.
More information is available at www.lexar.com. Cautionary Note
Regarding Forward-Looking Statements This release contains
forward-looking statements, which are subject to the safe harbor
provisions of the Private Litigation Reform Act of 1995. These
statements include statements related to the digital photography
market and the benefits of Lexar's products and digital photography
website. These forward-looking statements involve risks and
uncertainties that could cause our actual results to differ
materially from those anticipated by these forward-looking
statements. These risks include that the growth and success of our
business depends on our ability to achieve and maintain technology
leadership, and develop, sell and market products that are
commercially accepted. Readers should also refer to the risk
factors described in our filings with the SEC, including our most
recently filed Form 10-K and Form 10-Q. We assume no obligation to
update the information in this release. Lexar and the Lexar logo
are trademarks of Lexar Media, Inc. All other brand or product
names are trademarks or registered trademarks of their respective
holders.
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