Limelight Networks to Provide Content Delivery Services for NBC's Coverage of the Beijing Olympic Games
29 Luglio 2008 - 4:16PM
PR Newswire (US)
Limelight's Content Delivery Network To Enable NBC with Live and
On-Demand Video Streaming Services During NBC's Coverage of the
Beijing Olympics, August 8-24, 2008 TEMPE, Ariz., July 29
/PRNewswire-FirstCall/ -- Limelight Networks, Inc. today announced
that the company (NASDAQ:LLNW) has been selected to provide live
and on-demand video streaming services to NBCOlympics.com on MSN
during the network's coverage of the 2008 Beijing Olympics from
Beijing, China, 8-24 August. Limelight Networks is the primary CDN
for all video content on the "NBCOlympics.com on MSN" web site,
which is being produced in partnership by NBC and MSN. With a
global content delivery network, purpose-built to handle
high-profile events like the Olympic Games, Limelight Networks will
help NBC and Microsoft provide fans with access to approximately
2,200 total hours of live streaming Olympic broadband video
coverage and approximately 3,000 hours of highlights, rewinds and
encores leveraging a next generation Microsoft Silverlight user
experience. "We at Limelight Networks have built our global content
delivery network specifically to handle 'mission critical' events,"
said Jeff Lunsford, chairman and CEO, Limelight Networks, Inc.
"We're excited and honored to be working with NBC and Microsoft to
provide Olympic viewers an online experience they've never had
before and that will become a viewing standard for future live
events." "This is by far the most ambitious live streaming coverage
of an Olympic Games," said Gary Zenkel, President, NBC Olympics.
"And we are thrilled to be working with Limelight Networks to
deliver unprecedented online video streaming access to the Beijing
Olympics." With massively provisioned delivery centers, direct
connections to more than 800 last-mile networks around the world
and a global fiber-optic platform, Limelight Networks enables
"mission critical streaming." This means that content is delivered
in its highest fidelity possible and as it is expected to appear,
without stuttering, and viewers get access to content with just a
click -- no waiting rooms involved. About NBC Olympics NBC,
"America's Olympic Network," owns the exclusive U.S. media rights
to the Olympic Games, television's most powerful property, through
2012, which includes Beijing in 2008, Vancouver in 2010 and London
in 2012. From August 8-24, 2008 NBC Universal will present an
unprecedented 3,600 hours of coverage, highlighted by NBC in
primetime with live swimming, gymnastics and beach volleyball. In
August 2004, 203 million viewers watched as the networks of NBC
Universal -- NBC, MSNBC, CNBC, USA, Bravo, Telemundo, and NBC's HD
affiliates -- offered a then record 1,210 hours of Olympic coverage
from Athens. For additional information, go to NBCOlympics.com.
Merging news, results and schedules with extensive video coverage
and an unmatched depth of unique story telling content,
NBCOlympics.com will be the Olympic fan's hub for every aspect of
the 2008 Beijing Games experience -- from the most comprehensive TV
schedules to learning how to connect to mobile, gaming, VOD and
other digital destinations. NBCOlympics.com will provide
approximately 2,200 hours of live event competition where users can
choose from up to 20 concurrent streams encompassing 25 Olympic
sports. In addition, the site will offer more than 3,000 hours of
on-demand access to full-event replays and extensive highlights,
including daily recaps of key events, best-of montages, commentator
analysis and athlete-specific clips. About Limelight Networks, Inc.
Limelight Networks, Inc. (NASDAQ:LLNW) is a content delivery
partner enabling the next wave of Internet business and
entertainment. More than 1300 Internet, entertainment, software,
and technology brands trust our robust, scalable platform to
monetize their digital assets by delivering a brilliant online
experience to their global audience. Our architecture bypasses the
busy public Internet using a dedicated optical network that
interconnects thousands of servers and delivers massive files at
the speed of light -- directly to the access networks that
consumers use every day. Our proven network and passion for service
provides our customers confidence that every object in their
library will be delivered to every user, every time. Read our blog
at http://blog.llnw.com/ or visit http://www.limelightnetworks.com/
for more information. Copyright (C) 2008 Limelight Networks, Inc.
All rights reserved. All product or service names are the property
of their respective owners DATASOURCE: Limelight Networks, Inc.
CONTACT: Paul Alfieri of Limelight Networks, Inc., +1-917-297-4241,
Web site: http://www.limelightnetworks.com/
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