Limelight Networks(R) Acquires Mobility and Monetization Innovator Kiptronic, Inc.
21 Maggio 2009 - 2:30PM
PR Newswire (US)
TEMPE, Ariz., May 21 /PRNewswire-FirstCall/ -- Limelight Networks,
Inc. (NASDAQ:LLNW) today announced the acquisition of Kiptronic,
Inc., a privately-held provider of dynamic solutions for
device-optimized content delivery and monetization. "A sweeping
change in consumer behavior is driving a migration of media
consumption from the PC to a wider variety of Internet-connected
and mobile devices. Today, the distribution and monetization of
content on these devices is complex and difficult to implement in a
scalable fashion. The combination of Limelight Networks'
distributed computing and delivery platform with Kiptronic's
device-targeting and dynamic ad insertion technologies will allow
us to provide the world's largest media and entertainment companies
a streamlined and scalable solution to this problem," said Jeff
Lunsford, chairman and chief executive officer, Limelight Networks,
Inc. "We look forward to working with the talented Kiptronic team
to bring to market additional innovative solutions for mobile and
connected devices that will benefit our customers and our ecosystem
partners." Kiptronic's services enable content publishers to
deliver content and dynamic advertisements tailored to the mobile
or connected device without making changes to their existing
publishing, hosting, trafficking, or reporting platforms.
Kiptronic's web-based tools help advertisers dynamically detect and
serve dynamic video ads to connected devices with the same ease and
functionality as when they are served to web browsers. Kiptronic's
open-platform approach includes integration with DoubleClick(R)
DART for Publishers and Microsoft(R) Atlas AdManager, part of the
Atlas Publisher Suite. Kiptronic works with publishers such as NPR,
FOX, The Guardian, Conde Nast, The Economist, and Minnesota Public
Radio, and was recently selected to provide dynamic mobile video ad
solutions for NBC.com. As part of Limelight Networks, the Kiptronic
team will continue to remain focused on building mobility and
monetization solutions. "Today is an exciting day for Kiptronic
customers, partners, and employees. Mobile and connected devices
are the next phase of growth for the Internet, and by joining
together with Limelight Networks, the Kiptronic solution gains the
scale and resources necessary to help the world's largest media
companies capitalize on this emerging opportunity," said Bill
Loewenthal, president and chief executive officer, Kiptronic, Inc.
Terms of the transaction, which was completed with a combination of
Limelight Networks common stock and cash, were not disclosed.
Safe-Harbor Statement This press release contains forward-looking
statements concerning the company's operations and use of acquired
technology and intellectual property. Forward-looking statements
are not guarantees and are subject to a number of risks and
uncertainties that could cause actual results to differ materially
including, risks associated with the integration of acquired
business operations and other risks described in the company's
quarter report on Form 10Q and other periodic reports filed with
the Securities and Exchange Commission. The Company assumes no duty
or obligation to update or revise any forward-looking statements
for any reason About Kiptronic Kiptronic makes mobile video as easy
as online video, enabling the world's largest major media
publishers to mobilize and monetize their video content with ease.
Kiptronic's industry-leading solution delivers device-optimized,
ad-supported video and audio content directly to the consumer via
mobile phones, iPhone(TM), smartphones, disconnected portable media
players, PC applications (i.e. iTunes(R), social widgets), internet
connected TVs, and game platforms. Kiptronic is integrated into the
leading Content Delivery Networks including Akamai, Limelight
Networks, Mirror-Image Internet, CD Networks and Level 3.
Kiptronic's dynamic video and audio ad-insertion technology also
works with DoubleClick(R)'s DART for Publishers, Microsoft's Atlas
AdManager and Omniture. For more information, visit
http://www.kiptronic.com/. About Limelight Networks, Inc. Limelight
Networks, Inc. (NASDAQ:LLNW) is trusted by the world's most
innovative enterprise, entertainment, technology, and software
brands to improve the performance and profitability of web sites
and end-user experiences. Our scalable, on-demand managed
infrastructure solutions provide global reach and consistently high
availability, by routing traffic over a private fiber-optic
backbone rather than through the often-congested, unpredictable
public Internet. For more information, visit our web site
(http://www.limelightnetworks.com/), read our blog
(http://blog.llnw.com/), or follow @llnw on Twitter. Copyright (C)
2009 Limelight Networks, Inc. All rights reserved. All product or
service names are the property of their respective owners
DATASOURCE: Limelight Networks, Inc. CONTACT: Paul Alfieri of
Limelight Networks, Inc., +1-917-297-4241, Web Site:
http://www.limelightnetworks.com/ http://www.kiptronic.com/
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