Limelight Networks(R) Introduces Open AdStream(R) Support to Limelight's Mobile Delivery Services
11 Maggio 2010 - 2:00PM
Marketwired
Limelight Networks, Inc. (NASDAQ: LLNW) today announced Limelight
ADS support for 24/7 Real Media's proprietary ad management
technology, Open AdStream®. Limelight ADS delivers targeted
advertising to mobile audiences while allowing publishers to
maintain their own ad sales operations and ad measurement systems.
By extending support to the Open AdStream technology platform,
Limelight Networks is continuing to raise the bar in mobile and
rich-media advertising, providing greater flexibility for
publishers needing to monetize online content beyond the PC.
Limelight ADS is part of the broader Limelight Networks mobility
portfolio. In conjunction with Limelight REACH, Limelight ADS is
designed to help content providers reach audiences with targeted
content -- including video -- across multiple devices and
platforms, wherever and however they choose to consume their media.
In addition to Open AdStream, Limelight ADS also supports other
major ad-decision engines. The platform requires no workflow
changes, enabling publishers to reach mobile consumers with the
same processes they already use to deliver ads online.
"It's critical for content providers to keep pace with changing
consumer behaviors and be able to monetize content at every step
along the way," said Oleg Vishnepolsky, Chief Technology Officer at
24/7 Real Media. "We believe that Limelight's recently announced
support of Open AdStream will become yet another way for
advertisers to reach consumers and to enable ongoing innovation in
the mobile space."
"We are giving content providers a way to manage mobile media
that is consistent with how they currently manage online ad
delivery," said Bill Loewenthal, Vice President and General Manager
at Limelight Networks. "By adding Open AdStream support, we're
extending the capabilities of the Limelight ADS offering in
conjunction with rising consumer demand for access to content on
the go. We're in tune with where the market is headed and pleased
to be supporting 24/7 Real Media's leading ad management technology
moving forward."
Limelight Networks mobile services enable publishers to create
content once, yet distribute it and monetize it across many
networks and devices. For more information on Limelight ADS and
Limelight REACH, visit the services page on the Limelight Networks
site.
About Limelight Networks, Inc. Limelight
Networks, Inc. (NASDAQ: LLNW) provides on-demand software, platform
and infrastructure services that help global businesses reach and
engage audiences on any mobile or Internet-connected device,
enabling them to enhance their brand presence, build stronger
customer relationships, optimize their advertising, and monetize
their digital assets. For more information, please visit
http://www.limelightnetworks.com or follow us on Twitter at
www.twitter.com/llnw.
About 24/7 Real Media, Inc. 24/7 Real
Media, Inc. a WPP company is the leading global digital marketing
company, empowering advertisers and publishers to engage their
target audiences with greater precision, transparency and ROI.
Using its award winning ad serving, targeting, tracking and
analytics platform, powerful search marketing technology and global
network of specialized Web sites, the company has turned the art of
reaching audiences across virtually any digital medium into a
measurable science. The company is headquartered in New York, with
18 offices in 12 countries throughout North America, Europe and the
Asia Pacific region.
24/7 Real Media: The Science of Digital Marketing.
24/7 Real Media is a member of the NAI and adheres to the NAI
privacy principles that have been applauded by the FTC. These
principles are designed to help ensure Internet user privacy. For
more information about online data collection associated with ad
serving, including online preference marketing and an opportunity
to opt-out of 24/7 Real Media cookies, go to:
www.networkadvertising.org.
Copyright © 2010 Limelight Networks, Inc. All rights reserved.
All product or service names are the property of their respective
owners.
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Media Contact: Heather Miller for Limelight Networks, Inc.
215-867-8600x239 media@llnw.com Mike Manning for 24/7 Real Media
+1-415-365-8526 mike.manning@cohnwolfe.com
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