NEW YORK, July 6 /PRNewswire/ -- Glow Interactive
(www.glowinteractive.com), a leading New
York-based interactive marketing, advertising and creative
agency, today announced that with the help of publishing, media
planning/buying and rich media delivery leaders, the team has
developed the first in-browser rich media, interactive
advertisement compatible with the iPad and iPhone. Glow
Interactive developed the creative concept for brand partner Syfy,
then worked with EyeWonder, (a Limelight Networks, Inc (Nasdaq:
LLNW) business), and Ignited (www.ignitedusa.com) to develop the
rich media delivery mechanism and platform. Rounding out the
powerhouse team is The New York
Times, which will be serving up the advertisement today
in conjunction with the premiere of Syfy's smash hit "Warehouse
13," the most watched series in channel history, airing tonight on
Syfy at 9PM (ET/PT).
"We recognize that our fans want access to our content
everywhere. So we knew we wanted to be on the iPad
and the new iPhone," said Blake
Callaway, Senior Vice President, Brand Strategic Marketing,
Syfy. "It's important for Syfy to keep innovating,
and we are excited to be one of the first to have an
interactive ad for these new platforms. With the help of Glow
Interactive, EyeWonder, and The New York
Times, we know we will deliver something that Syfy fans
and readers are going to be excited about."
The Syfy "Warehouse 13" interactive advertisement will run today
on The New York Times' HTML5 Web
site to drive interest in the series premiere. Fans with Apple's
iPad or iPhone will be able to expand the advertisement by touch,
slide through navigable images, view videos and learn about show
content, all while still being surrounded by The New York Times' high-quality content, something
that until now hadn't been possible.
"What's happening in technology, entertainment and advertising
is very exciting right now. We knew we had to find a way to
allow consumers and advertisers to experience the next generation
of rich media," said Mike Molnar,
Managing Partner, Glow Interactive. "We created a concept that
really utilizes the features of innovative devices and pulled
together our dream team in EyeWonder, Ignited and The
New York Times to deliver the first
engaging, expandable interactive advertisement for Syfy and its
fans who are iPad and iPhone users."
HTML5 is praised for its ability to deliver high-definition
content streamed to connected devices. Utilizing the h.264
codec, HTML5 brings a higher standard of video to the Web and
enables mobile devices like the iPad and iPhone to view this
quality on the go.
After today, fans will be able to view a demonstration of the
advertisement by visiting Glow's demo page at
http://glowinteractive.com/Syfy.
ABOUT WAREHOUSE 13
Warehouse 13 follows two Secret Service agents who find
themselves abruptly transferred to a massive, top-secret storage
facility in windswept South Dakota
which houses every strange artifact, mysterious relic, fantastical
object and preternatural souvenir ever collected by the U.S.
government. The Warehouse's caretaker Artie (Saul Rubinek) charges Agents Pete Lattimer (Eddie
McClintock) and Myka Bering
(Joanne Kelly) with chasing down
reports of supernatural and paranormal activity in search of new
objects to cache at the Warehouse, as well as helping him to
control the Warehouse itself. Allison
Scagliotti plays Claudia, Artie's apprentice.
ABOUT GLOW INTERACTIVE
Glow Interactive is an award-winning, digital marketing and
creative agency based in New York
City that is driving an online evolution that puts consumers
first, ensuring they're engaged, entertained, challenged and
connected no matter the medium. Over the last decade, Glow has
focused on using the latest design practices and technology to
develop successful, dynamic interactive marketing and advertising
campaigns, branding initiatives, games and viral applications. The
company's success is illustrated by its long list of Fortune 500
and 1000 clients, including USA Network, Toyota, Showtime, Canon,
Discovery Channel, Avon, History
Channel, A&E, Conde Nast,
Wendy's, Microsoft and others.
For more information about Glow Interactive, please visit
www.glowinteractive.com.
SOURCE Glow Interactive