Groupon Improves Online Customer Experience With Limelight Networks' Website Acceleration Services
29 Novembre 2010 - 2:00PM
Marketwired
Limelight Networks, Inc. (NASDAQ: LLNW) today announced that
Groupon is deploying Limelight's website acceleration services to
maximize site performance and improve the online experience. After
implementing these services in August 2010, Groupon instantly
noticed a substantial increase in site speed -- a crucial factor to
the success of their daily deals.
"Site speed is critical to our customer experience and online
conversions," says Shinji Kuwayama, Director of Engineering,
Groupon. "After evaluating several options, we found Limelight to
have reliable, flexible services to meet our business needs. Since
employing their solution, our performance has increased, and we
look for more ways to use the service."
Launched in November 2008 in Chicago, Groupon is a
deal-of-the-day website featuring geographically-specific deals
from local merchants. If a certain number of consumers sign up for
the offer, then the deal becomes available to all; conversely, if
the minimum is not met, nobody gets the deal. Thus, small- to
medium- sized local retailers inexpensively promote their
businesses while consumers enjoy unique experiences at unbeatable
prices. This platform is resonating well with retailers and
consumers alike. In just two years, the company has expanded to
nearly 300 cities and 31 countries. To meet increased demands and
ensure the best online experience possible for their growing user
base, Groupon turned to Limelight Networks.
Groupon's key goals are to maximize site performance on both the
deal and confirmation pages. To boost site speed on the deal page,
Limelight is caching content on their geographically distributed
local servers. This includes the deal page updater, which
quantifies the number of deals sold every couple of minutes. By
storing the updater physically close to each end user, Limelight's
services have significantly improved the feature's performance.
Limelight is also helping Groupon maintain their secure checkout
process by caching SSL content on the checkout page, which is the
first transactional page consumers see when they choose to buy the
deal. This faster checkout process is critical to delivering a
successful online customer experience.
"Today's consumers expect websites to appear without any delays,
and failure to meet this demand leads to site abandonment," notes
David Hatfield, Senior Vice President, Limelight Networks.
"Limelight's website acceleration services coupled with our massive
private network infrastructure ensure ideal website performance
regardless of site traffic or end user location. This enhanced user
experience builds brands and increases sales for both Groupon and
the local merchants providing the deal of the day."
About Limelight Networks, Inc. Limelight
Networks, Inc. (NASDAQ: LLNW) provides solutions that enable
business and technology decision makers to profit from the shift of
content and advertising to the online world, the explosive growth
of mobile and connected devices, and the migration of IT
applications and services into the cloud. Over 1600 customers
worldwide use Limelight's massively scalable software services that
engage audiences, enhance brand presence, analyze viewer
preferences, optimize advertising, manage and monetize digital
assets, and ultimately help build stronger customer relationships.
For more information, please visit http://www.limelightnetworks.com
or follow us on Twitter at www.twitter.com/llnw.
Copyright © 2010 Limelight Networks, Inc. All rights reserved.
All product or service names are the property of their respective
owners.
Add to Digg Bookmark with del.icio.us Add to Newsvine
Media Contact: Heather Miller 215-867-8600 x239
media@llnw.com
Grafico Azioni Limelight Networks (NASDAQ:LLNW)
Storico
Da Giu 2024 a Lug 2024
Grafico Azioni Limelight Networks (NASDAQ:LLNW)
Storico
Da Lug 2023 a Lug 2024