Middle East Broadcasting Center (MBC) Group Selects Limelight Networks(R) Integrated Solutions for Online Video Publishing, Site
19 Luglio 2011 - 2:03PM
Limelight Networks, Inc. (Nasdaq:LLNW) ("Limelight") today
announced that Middle East Broadcasting Center (MBC) has selected
Limelight as its sole solutions provider for online video
publishing services, site acceleration and media delivery. MBC
chose Limelight because it is the only company capable of
addressing all of its requirements with a fully integrated set of
solutions. MBC can therefore employ just one vendor to upload,
manage, publish, deliver and analyze high-quality content, enabling
it to more easily and effectively reach a global audience and
maximize the performance of its sites.
MBC is the largest media conglomerate and broadcasting group in
the Middle East with over 165 million viewers worldwide. Launched
in 1991, it is the first pan-Arab free-to-air satellite station.
Recently, MBC required both content delivery and online video
platform solutions for its websites Shahid.net and AlArabiya.net.
Shahid.net, the first free Video-On-Demand site that provides an
archive of MBC television shows, launched in 2007 and receives four
million views a day. MBC is currently revamping a new and enhanced
version of the site, which will include a large archive of its own
content, as well as third party content. AlArabiya.net provides
live streams of news coverage 24/7. About half of the sites'
viewers are from the Gulf region, while the other half are
international.
MBC chose to deploy Limelight's integrated services—Limelight
Video Platform, Limelight Site Accelerator and Limelight
Deliver—for their ability to meet MBC's following requirements:
- Guaranteed high quality video
- Video Storage and content delivery facilities for various
websites
- Scalability for future requirements, including specific demands
such as SmartPhones, STB or Connected TV sets support
- Pre-roll, mid-roll, and post-roll advertising
- Syndication to YouTube
- Video Analytics
- Ease of video publishing workflow
- Extensive APIs for content management
Video Platform allows publishers to efficiently manage, publish,
measure and monetize their video content. Site Accelerator, a whole
site delivery solution, enhances the performance of cacheable
"small object" web content and can significantly reduce requests
made to customer-owned infrastructure. MBC also chose to employ
Deliver, Video Platform's integrated content delivery solution, to
enhance the delivery and performance of "large object" videos and
images. By utilizing both Video Platform and Deliver for the entire
video publishing workflow, MBC can speed the transfer for large
volumes of video files, optimize ingestion points, improve player
responsiveness and enhance viewer experience in near real-time as
network conditions change.
Both Video Platform and Site Accelerator maximize viewer
experience by leveraging Limelight's high-speed, private global
network infrastructure, which ensures the quick, seamless delivery
of whole websites and high quality videos regardless of traffic or
end user location.
"We're pleased that Middle East Broadcasting Center has selected
to work with Limelight," notes David Hatfield, Senior Vice
President Global Sales and Marketing, Limelight Networks. "Over the
past 20 years, MBC has grown substantially and now includes 10 FTA
channels, two radio stations, a weekly magazine, portal websites
and a production house. As MBC continues to expand its reach and
provide additional informative and entertaining content to viewers
worldwide, it can now guarantee its audience that it will always
deliver brilliant online viewing experiences with well-performing
sites and high quality videos. Finally, 7 of the 10 channels moved
into High Definition (HD) July 1, 2011."
About Limelight Networks, Inc.
Limelight Networks, Inc. (Nasdaq:LLNW) provides solutions that
enable business and technology decision makers to profit from the
shift of content and advertising to the online world, the explosive
growth of mobile and connected devices, and the migration of IT
applications and services into the cloud. Approximately 1800
customers worldwide use Limelight's massively scalable software
services that engage audiences, enhance brand presence, analyze
viewer preferences, optimize advertising, manage and monetize
digital assets, and ultimately help build stronger customer
relationships. For more information, please visit
http://www.limelightnetworks.com or follow us on Twitter at
www.twitter.com/llnw.
Copyright © 2011 Limelight Networks, Inc. All rights reserved.
All product or service names are the property of their respective
owners.
About MBC Group
MBC Group, the first private free-to-air satellite broadcasting
company in the Arab World, launched in London in 1991 and later
moved to its headquarters in Dubai in 2002. Over the past 20 years,
MBC Group has grown to become a well-established media group that
enriches people's lives through information, interaction and
entertainment. Based in Dubai, in the United Arab Emirates, MBC
Group includes 10 television channels: MBC1 (general family
entertainment), MBC2 and MBC MAX (24-hour movies), MBC3 (children's
entertainment), MBC4 (entertainment for new Arab women), MBC Action
(action series and movies), MBC Persia (24-hour movie channel
dubbed in Farsi), Al Arabiya (the 24-hour Arabic language news
channel); Wanasah (24-hour Arabic music channel) and MBC DRAMA
coinciding with the Group's 20th anniversary, and offers 24/7
Arabic Drama; the Group also includes two radio stations: MBC FM
(Gulf music), and Panorama FM (contemporary Arabic hit music); as
well as O3 productions, a specialized documentary production unit.
It has also several online platforms: www.mbc.net,
www.alarabiya.net, www.alaswaq.net and www.shahid.net, the first
free VOD portal in the Arab world.
CONTACT: Media Contacts:
Limelight Networks:
Leah Gladu
678.891.1806
lgladu@llnw.com
Heather Miller
215.867.8600 x239
media@llnw.com
MBC:
Ruba Al Ayed
Group PR Manager
MBC Group
+971 56 6038358
ruba.alayed@mbc.net
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