Limelight Networks(R) Introduces Accelerate Family of Web and Application Acceleration Services
04 Agosto 2011 - 2:02PM
Limelight Networks, Inc. (Nasdaq:LLNW) ("Limelight") today
introduced the Limelight Accelerate family of website, application
and mobile acceleration services. Limelight Accelerate combines
industry-leading browser-based acceleration techniques with a
robust global network platform to maximize Time to Action—the time
it takes for visitors to first engage with content on online and
mobile sites. Limelight Accelerate boosts website or application
performance twofold to fivefold, helping businesses benefit from
more time on site, reduced abandonment rates, increased page views
and improved conversion rates.
"Online shoppers don't want to wait—they want to engage and
interact with sites instantly," said Co-Founder and Chairman of CSN
Stores Steven Conine. "We knew that our sites could have a stronger
impact if we delivered the most important and desired content
first. Because our web properties generate dynamic content to
enable unique and customized experiences for our customers, we
required a solution that could optimize dynamic content on the
fly—Limelight Accelerate delivered this capability for us. After
just one month of employing Accelerate on Allbarstools.com, we saw
a 17% jump in page views per visitor. It's clear that our improved
site performance created a more satisfying shopping experience for
our customers, which ultimately affects our brand and our bottom
line."
Accelerate improves Time to Action with patent-pending
technology that prioritizes the delivery of site content, so users
can immediately interact with the most relevant content, even if
other parts of the page are still loading. Further, the solution
accelerates static and dynamic site content by optimizing the HTML
instructions delivered to the end user's specific browser. Thus,
the service speeds the delivery of the presentation layer of
websites and applications, reducing Time to Action by half. The
benefits of Limelight Accelerate and optimized Time to Action
include:
- Accelerates dynamic site content in real time
- Keeps visitors on a site by immediately providing relevant,
interactive content that they can engage with as soon as they
arrive on the site
- Captivates users with high-quality media and personalized
information that drives conversions
- Accommodates peak loads, seasonal traffic and global
audiences
- No infrastructure to deploy, no client or server side plug-ins
to install
Limelight Accelerate is the only web and application
acceleration service that integrates presentation-layer
technologies (acquired from Acceloweb in May 2011) with
network-level optimization technology for bypassing "middle mile"
Internet bottlenecks. This provides online businesses with two
layers of acceleration: one at the browser layer, which improves
page render times using patent-pending, real-time cloud-based
techniques; and one at the infrastructure later, which enables a
highly reliable, direct path to an originating server for static,
dynamic, cacheable or uncacheable content by routing content
requests over Limelight's multiple, private fiber optic routes,
instead of sending requests over the often-congested public
Internet.
Limelight Accelerate Family of Services
Limelight Accelerate family of services includes:
Limelight Accelerate Commerce reduces incidents of consumer
abandonment on E-commerce sites and streamlines the online shopping
path as customers browse stores, learn about products and finalize
their purchases at checkout.
Limelight Accelerate Web Applications is a business-to-business
solution targeted to improve the online web experience for distance
learning portals, client extranet sites and/or customer service
portals for employees, partners or members of the public to access
information where it is desirable to get users to spend more time
on sites and improve online business processes.
Limelight Accelerate Mobile speeds the delivery of web
applications to mobile devices.
Limelight Accelerate Express is a standalone service that
integrates with existing CDN or web acceleration service to improve
Time to Action.
"Website performance isn't just about speeding page loads—it's
about accelerating the time it takes for users to interact with a
site," said David Hatfield, SVP, Global Sales and Marketing,
Limelight Networks. "Accelerate turns online visitors into active
participants the moment they land on a site. As a result,
E-commerce shoppers immediately access the product information they
want and make purchases faster, mobile users stay engaged,
employees increase productivity and customers spend more time on
marketing pages."
To see Limelight Accelerate in action, click here.
About Limelight Networks, Inc.
Limelight Networks, Inc. (Nasdaq:LLNW) provides solutions that
enable business and technology decision makers to profit from the
shift of content and advertising to the online world, the explosive
growth of mobile and connected devices, and the migration of IT
applications and services into the cloud. Approximately 1800
customers worldwide use Limelight's massively scalable software
services that engage audiences, enhance brand presence, analyze
viewer preferences, optimize advertising, manage and monetize
digital assets, and ultimately help build stronger customer
relationships. For more information, please visit
http://www.limelight.com or follow us on Twitter at
www.twitter.com/llnw.
Copyright © 2011 Limelight Networks, Inc. All rights reserved.
All product or service names are the property of their respective
owners.
CONTACT: Media Contacts:
Limelight Networks:
Leah Gladu
678.891.1806
lgladu@llnw.com
Heather Miller
215.867.8600 x239
media@llnw.com
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