DG to Acquire EyeWonder From Limelight Networks
30 Agosto 2011 - 1:00PM
Marketwired
DG (NASDAQ: DGIT), a leading provider of digital media solutions
and technology to the advertising, entertainment and broadcast
industries, today announced a definitive agreement to acquire
Limelight Networks, Inc.'s (NASDAQ: LLNW) EyeWonder video and rich
media advertising unit for approximately $66 million in cash. The
transaction enhances DG's position as a leading provider of
interactive digital advertising products and services, and is
expected to be accretive to DG's 2012 GAAP EPS.
"This deal is another step forward in expanding DG's presence in
the fast-growing Internet advertising vertical," said Scott
Ginsburg, Chairman and CEO of DG. "The combination of MediaMind,
Unicast and EyeWonder brings together a highly qualified roster of
professionals, a complementary footprint of offices and geographic
locations, along with innovative technologies to connect
advertisers and agencies with the most desirable audiences on a
worldwide basis."
EyeWonder is a leading provider of interactive digital
advertising products and services, including online video and rich
media solutions, serving Fortune 1000 companies and premium
marketers around the globe. In addition to helping advertisers,
interactive agencies and content publishers create, build, track
and optimize campaigns, EyeWonder is recognized globally for its
technological expertise around targeting. EyeWonder Predictive
Behavioral Targeting served over 3.5 billion targeted impressions
in the most recent quarter.
"To fulfill our vision of converging TV and online media, we
require a strong global position in online advertising," said Neil
Nguyen, President and COO of DG. "By joining EyeWonder with Unicast
and MediaMind we are strategically establishing an online media
powerhouse. We are delighted to welcome our new colleagues to
DG."
DG expects EyeWonder to generate revenues of approximately $36
million to $37 million for full year 2011. In addition, the Company
anticipates realizing $7.0 million in cost synergies in the first
twelve months following the close of the EyeWonder transaction.
Subject to customary closing terms and conditions the transaction
is expected to close on September 1, 2011.
Bank of America Merrill Lynch acted as financial advisor to
DG.
About DG
DG FastChannel®, Inc. (now known as DG) provides innovative
technology-based solutions to the advertising, broadcast and
publishing industries. Through its television unit, including the
MIJO, Treehouse and SourceEcreative brands, the Company serves more
than 5,000 advertisers and agencies through a media distribution
network of more than 28,000 radio, television and print publishing
destinations throughout the United States, Canada and Europe. DG's
internet division, comprising MediaMind, EyeWonder and Unicast,
provides data driven digital advertising solutions to more than
9,000 brand owners, using approximately 3,800 media and creative
agencies across 8,200 web publishers in 64 countries. DG utilizes
satellite and internet transmission technologies, creative and
production resources, digital asset management and syndication
services that enable advertisers and agencies to work faster,
smarter and more competitively. DG extends its benchmark of
excellence to a wide roster of services ranging from custom rich
media solutions and interactive marketing to direct response
marketing and global creative intelligence. For more information,
visit www.DGit.com.
Forward-Looking Statements
This release contains forward-looking statements relating to the
Company. These forward-looking statements involve risks and
uncertainties, which could cause actual results to differ
materially from those projected. Such risks and uncertainties
include the Company's ability to integrate recent acquisitions and
other risks relating to DG's business which are set forth in the
Company's filings with the Securities and Exchange Commission. DG
assumes no obligation to publicly update or revise any
forward-looking statements.
For more information contact: Omar Choucair Chief Financial
Officer DG 972/581-2000 JoAnn Horne Market Street Partners
415/445-3233
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