Limelight Partners With Demandbase to Help B2B Marketers Deliver Personalized Website Experiences
19 Ottobre 2011 - 2:03PM
Limelight Networks, Inc.® (Nasdaq:LLNW) ("Limelight") today
announced that Limelight Dynamic Site Platform will provide an
integrated link to Real-Time ID technology from Demandbase, a
technology company providing B2B marketing performance-improvement
solutions. By combining these solutions, B2B marketers can optimize
the website experience by tailoring content to site visitors using
real-time data. Marketers can target prospects who would otherwise
be anonymous by company, industry, size, and geography, resulting
in improved site engagement and increased sales opportunities.
Limelight and Demandbase will demonstrate these capabilities at
Eloqua Experience, booth 8, on October 19th-21st.
"We're thrilled to partner with Demandbase," says Jeff Freund,
VP and General Manager, Web Content Management Group, Limelight
Networks. "The quality and depth of data that they provide allows
marketers to deliver a truly personalized web experience to
prospects, resulting in increased website conversions and better
qualified sales leads. The website is one of the most important
touch-points for prospects, but most corporate websites are not
optimized based on information about the specific companies
visiting them. Rather than employ a 'one size fits all' approach,
B2B marketers must engage buyers through more customized website
experiences. By combining these offerings, marketers will have the
data and flexible web content management tools that they need to
adapt the site experience for each visitor, regardless if they are
anonymous or identified."
Limelight Dynamic Site Platform leverages the Demandbase
Real-Time ID API to provide key data for marketers, including
firmographic information such as the visitor's company, industry,
company size, revenue, and customer status (new prospect, existing
customer, competitor, etc.). Using their own business logic,
marketers can then incorporate this information into Dynamic Site
Platform to deliver targeted content, promotions, and
calls-to-action that turn anonymous visitors into qualified
leads. The solution offers the following features:
- Anonymous Visitor Identification: Information about each site
visitor is actionable, including location, company, company size,
and industry
- Account Based Visitor Management: B2B sales in an account
based selling model with multiple contacts per account; website
marketing should follow this same model to maximize its influence
on the buying process
- Visitor Segmentation: Map both anonymous and known visitors to
target market segments based on firmographic, demographic, and
given information
- Progressive Profiling: More information about site visitors is
captured over time by orchestrating the questions each visitor is
asked as they navigate the site within and between visits
- Personalization and Targeted Content: Targeted content,
promotions, and calls-to-action are delivered based on profile
criteria such as interests, industry, buying stage, lead score,
number of visits, title, etc.
- Reporting and Analytics: Conversions and engagement are tracked
to provide analysis and reporting on what content is driving
visitor behavior, how effective the website is at driving lead
qualification, and opportunities to refine the progressive
profiling process.
"According to a survey that we recently completed, B2B corporate
websites are recognized to be the leading demand generation tool
for new sales leads," said Greg Ott, CMO,
Demandbase. "However, 80 percent of our survey respondents
noted that websites are not performing to their maximum lead
generation potential, mainly because B2B marketers are having
difficulty optimizing site performance and analyzing viewer
behavior once visitors arrive on the site. Our partnership with
Limelight allows marketers to effectively address this challenge by
identifying the visiting companies – previously anonymous traffic –
and tailoring their site experiences."
About Demandbase
Demandbase is a technology company that enables B2B marketers to
improve marketing conversions and turn web traffic into sales.
Demandbase's solutions leverage its proprietary Business Resolution
Platform, including real-time identification of the formerly
anonymous companies visiting a web site, and unique analytics to
make customer or prospect interactions more effective, resulting in
increased conversion rates and lower cost of sales. Demandbase
works as a standalone service or integrated with other sales and
marketing technologies to give them new intelligence about their
web visitors, and improve overall campaign performance. Founded in
2006 and used by more than 1,000 companies, Demandbase is
headquartered in San Francisco, California. For more information,
visit http://www.demandbase.com.
About Limelight Networks, Inc.
Limelight Networks, Inc (Nasdaq:LLNW) ("Limelight") provides
solutions that enable business and technology decision makers to
profit from the shift of content and advertising to the online
world, the explosive growth of mobile and connected devices, and
the migration of IT applications and services into the cloud. Our
worldwide customers use Limelight's massively scalable software
services that engage audiences, enhance brand presence, analyze
viewer preferences, optimize advertising, manage and monetize
digital assets, and ultimately help build stronger customer
relationships. For more information, please visit www.limelight.com
or follow us on Twitter at www.twitter.com/llnw.
Copyright (C) 2011 Limelight Networks, Inc. All rights reserved.
All product or service names are the property of their respective
owners.
CONTACT: Media Contact:
Heather Miller
215-867-8600 x239
media@llnw.com
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