Limelight Networks, Inc. (Nasdaq:LLNW) today announced that
customer Vance Publishing Corporation has successfully re-launched
its long line of business-to-business websites with the help of
three Limelight cloud-based services: Limelight Dynamic Site
Platform (LDSP), Limelight Video Platform (LVP) and Limelight
content delivery services. With more than three dozen websites in
all, Vance Publishing is now rapidly increasing traffic and revenue
through its improved ability to publish, manage, deliver, and
monetize content on the Limelight SaaS platform.
The promise of an integrated workflow was a critical factor in
Vance's decision to select Limelight as a service provider. By
managing content from a single repository, the Vance team has been
able to increase its publishing frequency and improve its
opportunities for advertising and sponsorship. Whether the team is
posting a new story or uploading a video, everything can be managed
from one integrated dashboard. Changes are synched across the
Limelight Dynamic Site Platform and the Limelight Video Platform.
Vance Publishing also has more flexibility now to insert pre-roll
and post-roll videos ads, as well as to host and track premium
content behind a registration wall.
In addition, Limelight content delivery services are baked in
with Limelight Dynamic Site Platform and Limelight Video Platform,
ensuring that all content is smoothly transported across the
Internet – and Limelight's own private fiber network – for the
highest quality end-user experience no matter how large the
audience may grow.
"Rather than employ disparate point solutions, Vance realized
the strategic benefit of leveraging one fully integrated digital
content management system," notes David Hatfield, Senior Vice
President, Limelight Networks. "With over three dozen
content-heavy websites, Vance needs a solution that is fast and
intuitive. Limelight's easy-to-use cloud-based services speeds
internal processes and give Vance the tools they need to drive site
traffic and online revenue."
After transitioning to the Limelight Dynamic Site Platform,
Vance increased overall traffic to 4.3 million unique visitors in
2011, with some of its sites growing by as much as 48% compared to
2010. Across all of its sites, Vance has also increased
website advertising by as much as 177%.
"When we decided to shift away from an on-premise content
management system, we evaluated many different vendor solutions,"
said Dean Horowitz, Vice President, eMedia & Market
Intelligence of Vance Publishing Corporation. "Limelight Networks
met all of our platform criteria and offered a roadmap for product
development that promised to support our needs in the future. For
example, we knew that video would become increasingly important to
our business, so the fact that Limelight could help us with
internal and external video assets, handle user-generated video,
and aid us in driving new mobile video initiatives was very
appealing. We also honed in on Limelight's analytics capabilities,
which allow for contextually targeted content, so we can focus on
delivering the content that our audiences want most."
Beyond video integration and analytics, the Vance team has cited
several other features that make Limelight's cloud-based offerings
ideal for its needs. These include the ability to generate photo
galleries and polls, reference and syndicate content across
multiple sites, leverage website templates for customer microsites,
and plug analytics data into the company's own lead-generation
programs.
Above all, the integrated workflow combining traditional content
management with a robust online video platform has proven valuable
to Vance. Says Horowitz:
"We're obsessed with ensuring workflow does not get in the way
of us sharing compelling and timely content. We want our editors to
think about audience first, and not the process they have to go
through to publish new information. Limelight Networks helps us
make that happen."
Publishers like HBO, Netflix, ESPN, and Sky News Arabia, Global
2000 enterprises and ecommerce companies such as Swiss Re, Eloqua,
QVC, Swatch, and Barilla Pasta, and public sector organizations
including the U.S. Department of State, U.S. Army, NASA, and the
Cleveland Health Clinic leverage Limelight's integrated cloud-based
applications and globally distributed computing platform to
efficiently manage their complete digital presence across web,
mobile, and social channels.
About Vance Publishing Corporation
Vance Publishing Corporation is a leading business-to-business
integrated media company serving the agriculture, beauty and
professional woodworking industries. The company produces 15
magazines, more than 50 newsletters, over 30 websites, several
trade shows and events, a subscription-based data product set, and
custom media products. Founded in 1937, Vance Publishing
Corporation is headquartered in Lincolnshire, Ill., with additional
offices in Lenexa, Kan., and St. Louis, Mo.
About Limelight Networks
Limelight Networks, Inc. (Nasdaq:LLNW) is a trusted provider of
integrated cloud-based applications that leverage Limelight's
scalable, high-performance, global computing platform. We
give organizations whose Internet, mobile, and social initiatives
are absolutely critical to their success a complete solution to
upload, manage, publish, monetize, accelerate, and analyze their
online and mobile content. The Limelight team of experts and
end-to-end offering allow customers to streamline all of the
processes throughout the content lifecycle and optimize the
performance of content across all channels – empowering them to
quickly and cost-effectively orchestrate a successful digital
presence that improves brand awareness, drives revenue, and
enhances customer relationships.
Copyright © 2012 Limelight Networks, Inc. All rights reserved.
All product or service names are the property of their respective
owners.
CONTACT: Media Contact:
Heather Miller
215.867.8600 x239
media@llnw.com
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