Limelight Networks, Inc. (Nasdaq:LLNW) today announced that it has
signed a multi-year reseller agreement with Broadcast Interactive
Media (BIM) for Limelight Dynamic Site Platform (LDSP) services.
The news marks a renewal of Limelight's long-running professional
partnership with BIM, and provides BIM's broadcast customers with
advanced web content management tools, including the latest
iteration of Limelight Dynamic Site Platform for Mobile. For
more information on this partnership and a demo of Limelight's
mobile publishing solution, press can attend NAB Newsroom, room
N242, on Tuesday, April 17th at 10:00 a.m. PDT.
Whether operating in a single market, or managing affiliates
across the country, broadcasters everywhere need efficient ways to
manage, publish and monetize content online. By combining a
best-in-class content management system with proven advertising and
video solutions, Limelight and BIM have created a unique package of
services designed specifically for the broadcast industry. The
joint services enable media companies to build a premium web
presence in any market with customized websites that include the
latest features – from embedded video to social networking
integration – and help broadcasters extend their reach to mobile
audiences.
BIM customers can also leverage the latest version of Limelight
Dynamic Site Platform for Mobile, which can now automatically
detect the specific device a consumer is using and deliver the best
content experience for that user request. The experience includes
customized layouts for different devices, and targeted use of rich
media depending on a device's screen size, processing power and
mobile operating system. With template-based publishing, Limelight
makes it easy for broadcasters to create different site versions
that all pull content from a single repository. Alternatively,
Limelight can also redirect mobile users to a generic "m-dot"
domain if a customer already has a mobile-optimized site in
place.
"BIM is extremely pleased to extend our partnership with
Limelight to integrate their industry-leading Dynamic Site Platform
into our portfolio of solutions for broadcast clients," said Timur
Yarnall, Co-founder and CEO of Broadcast Interactive Media. "Since
acquiring its core WCM capabilities last year, Limelight has
continued to invest in the content management system to ensure that
it offers TV stations a powerful and secure mobile, video, and web
publishing environment."
In addition to continually adding new features to LDSP,
Limelight offers value to broadcasters through its underlying
content delivery platform, and its easy-to-use publishing workflow.
Because traffic on broadcast sites can be driven unexpectedly by
breaking news and weather events, media companies in particular
need websites that can support an influx of visitors without
slowing down page loads. Broadcasters depend on site availability
and performance to maximize audience reach and monetization.
Meanwhile, a logical, unified workflow allows reporters and other
content developers to publish content quickly and effectively. The
result is more page views, and more audience engagement.
Chuck Dunning, Vice President and General Manager at XETV in San
Diego, and a customer of BIM, noted, "BIM's publishing model aligns
well with our continuing commitment to serve San Diego viewers'
needs by allowing staff to react quickly to breaking news,
community priorities and advertiser requests."
Some of the value-add services BIM has incorporated into its
industry solutions include BIMLocal Digital Network, which helps
broadcasters maximize revenue with national ad placements, and
BIMVid, which offers a set of web-based, video management tools,
including features that allow publishers to stream live video, and
capture on-air video broadcasts.
Customers using integrated services from BIM and Limelight
Networks include NBC-owned television stations, Fisher
Communications, Telemundo Station Group, Belo Television Group and
Granite Broadcasting Corporation. Recently launched or renewed
customer sites include: Bay City Television's XETV, a CW
affiliate in San Diego; Weigel Broadcasting Co.'s WDJT, a CBS
affiliate in Milwaukee and WBND, an ABC affiliate in South Bend,
Indiana; Telemundo Puerto Rico; Max Media's KTMF/KWYB, an ABC
affiliate in Montana; and UC Daily News.
About Broadcast Interactive Media
Broadcast Interactive Media (BIM) is a leading digital ad
network and data services provider of revenue and technical
solutions to online publishers and remains a trusted resource for
hundreds of local broadcasters and media sites worldwide. Core
products are the BIMLocal Digital Network, MediaStar Suite, TitanTV
Data Services, and the BIMVid video CMS. Customers include ABC,
Belo Television Group, Capitol Broadcasting, CBS Television, Fisher
Communications, Fox Television, Gannett Broadcasting,
Hearst-Argyle, NBC Owned Television Stations, Scripps-Howard and
the Telemundo Station Group. BIM is based in Madison, WI with
offices in New York City, Los Angeles, CA, Cedar Rapids, IA and
Austin, TX.
About Limelight Networks, Inc.
Limelight Networks, Inc. (Nasdaq:LLNW) is a trusted provider of
integrated cloud-based applications that leverage Limelight's
scalable, high-performance, global computing platform. We give
organizations whose Internet, mobile, and social initiatives are
absolutely critical to their success a complete solution to upload,
manage, publish, monetize, accelerate, and analyze their online and
mobile content. The Limelight team of experts and end-to-end
offering allow customers to streamline all of the processes
throughout the content lifecycle and optimize the performance of
content across all channels – empowering them to quickly and
cost-effectively orchestrate a successful digital presence that
improves brand awareness, drives revenue, and enhances customer
relationships. For more information, please
visit www.limelight.com or follow us on Twitter
at www.twitter.com/llnw.
Copyright © 2012 Limelight Networks, Inc. All rights reserved.
All product or service names are the property of their respective
owners.
CONTACT: Media Contact:
Heather Miller
215.867.8600 x239
media@llnw.com
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