Limelight Networks Introduces Reach Live for Live Streaming of Videos to Multiple Mobile Viewing Environments
17 Aprile 2012 - 3:59PM
Limelight Networks, Inc. (Nasdaq:LLNW) today introduced Limelight
Reach Live, a new service that streams live video to a wide array
of mobile devices, including tablets, using just a single media
feed. Reach Live integrates video transcoding and best-in-class
streaming technologies in real-time to ensure optimal viewing
experiences to audiences anywhere, and on whatever device they are
using. Publishers can now easily deliver a viewing experience
that is tailored to an ever-expanding array of handsets and
IP-capable devices, enabling viewers to enjoy live video in a
version best-suited to the screen size and bandwidth of their phone
or tablet.
"According to a 2011 In-Stat survey, nearly two-thirds of
smartphone owners have watched video on their devices, while nearly
86% of tablet owners have done so," said Edgardo Nazario, VP and
GM, Limelight Video Platform, Limelight Networks. "As more
consumers watch mobile video from a growing number of devices,
Reach Live helps publishers face the challenge of tailoring high
quality video to different mobile platforms in real-time. Customers
simply input a single live source stream, and Reach Live delivers a
viewer experience that is customized to the size of the viewer's
screen and available bandwidth. Publishers no longer have to worry
about meeting the specific requirements of each new device on the
market – Reach Live's automatic device detection and database do
all of the work."
Further, Reach Live delivers mobile videos using Limelight's
high-performance global computing platform, ensuring fast and
reliable delivery of video content, even during peak traffic.
Publishers can also easily access key analytics to measure end user
video consumption.
Fasig Tipton, North America's oldest Thoroughbred horse auction
company, is leveraging Reach Live and Limelight Video Platform to
stream live horse auctions in high definition to both PCs and
mobile devices.
"When your audience is judging the motion of a horse and
prepared to spend upwards of a million dollars on it, you must be
able to deliver extremely high quality, dependable video," notes
Max Hodge, Fasig Tipton's Director of Client Services. "Reach
Live lets us reliably reach a broader audience and ensure that they
experience exceptional viewing experiences that enable them to make
better informed buying decisions."
Additional Services
Limelight's integrated suite of cloud-based applications allows
publishers to efficiently manage their complete digital presence
across web, mobile, and social channels. In addition to Reach
Live, this end-to-end offering includes:
- Limelight Reach: The Reach suite of mobility services removes
the complexity of delivering rich-media experiences to mobile
environments. Reach Video accelerates delivery of on-demand video
using a Universal URL for streamlined access. Reach Ads
enables targeted dynamic advertising of mobile video, while Reach
Interactive lets publishers deploy rich interactive-video ads
within mobile apps.
- Limelight Video Platform: This easy-to-use service provides
tools for managing, publishing, measuring, and monetizing online
and mobile videos.
- Limelight Dynamic Site Platform: Publishers can manage every
aspect of their website delivery with this web content management
(WCM) solution, which integrates sophisticated controls and
capabilities for reaching desktop and mobile users online.
About Limelight Networks
Limelight Networks, Inc. (Nasdaq:LLNW) is a trusted provider of
integrated cloud-based applications that leverage Limelight's
scalable, high-performance, global computing platform. We give
organizations whose Internet, mobile, and social initiatives are
absolutely critical to their success a complete solution to upload,
manage, publish, monetize, accelerate, and analyze their online and
mobile content. The Limelight team of experts and end-to-end
offering allow customers to streamline all of the processes
throughout the content lifecycle and optimize the performance of
content across all channels – empowering them to quickly and
cost-effectively orchestrate a successful digital presence that
improves brand awareness, drives revenue, and enhances customer
relationships. For more information, please visit
www.limelight.com or follow us on Twitter at
www.twitter.com/llnw.
Copyright © 2012 Limelight Networks, Inc. All rights reserved.
All product or service names are the property of their respective
owners.
CONTACT: Media Contact:
Heather Miller
215.867.8600 x239
media@llnw.com
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