Limelight Networks, Inc. (Nasdaq:LLNW) today announced that
Limelight Video Platform has added several new features for its
Summer 2012 release, providing marketers with easy-to-use tools to
enhance online video publishing capabilities. These features extend
Limelight Video Platform analytics capabilities to
Internet-connected mobile devices, including tablets. Additional
enhancements to the cloud-based service include mobile live
streaming, intelligent device detection, and social sharing
functionality.
"Limelight Video Platform continues to innovate, adding
sophisticated analytics capabilities that analyze and report not
just videos viewed on the PC, but also videos consumed on any
connected device," said Edgardo Nazario, VP and GM, Video Platform
Solutions, Limelight Networks. "With the sharp growth of mobile
video traffic through connected devices like tablets and
smartphones, today's publishers require tools to help them
understand how users take advantage of video beyond the PC. The new
Limelight Video Platform analytics capabilities enable publishers
to understand how their video is used anywhere, anytime and on any
device."
Platform Analytics
To help publishers evaluate and optimize their videos for the
growing mobile audience, Limelight Video Platform has extended its
online analytics capabilities to include videos on mobile and
tablet devices. Platform Analytics includes capabilities to detect
and disclose the type of device, operating system (OS), and browser
through which end users consume video content.
Mobile Live Streaming
In addition to enabling live streaming to PCs, Limelight Video
Platform now offers an end-to-end solution to manage and broadcast
live events to iOS (HLS) and Android (RTSP) devices, making it the
only full online video platform solution (OVP) to provide live
streaming to these devices. Publishers can easily broadcast live
video streams from any location within minutes, and can manage both
their live and on-demand assets in a single console using the same
workflow. The same powerful tools that are available with Limelight
Video Platform on-demand are also available for live streaming,
including geo/domain restrictions, scheduling, metadata management,
custom metadata management, player customization, and channels. In
addition, all Limelight Video Platform players are enabled for live
delivery, allowing publishers to mix both live and on-demand in the
same channel and deliver using adaptive bit rate streaming.
"Broadcasting live events to mobile devices is absolutely
essential to expanding our viewership and enhancing our customer
relationships," comments Max Hodge, Director of Client Services,
Fasig-Tipton Co. "We chose to work with Limelight because of
their ability to ensure consistently high quality viewing
experiences, while also simplifying our internal processes.
Limelight gives us comprehensive, easy-to-use tools, empowering us
to effortlessly deliver a successful mobile experience that drives
engagement and brand loyalty."
Intelligent Device Detection
Limelight Video Platform's embedded code automatically detects
the requesting device and adjusts the player to provide optimal
device-specific viewing experiences. The solution delivers Flash to
desktops and HTML5 to mobile devices and tablets, and most
customizations made in the player builder are reflected in both the
Flash and HTML5 versions of the player. Further, because Limelight
Video Platform's JavaScript API is supported in both Flash and
HTML5, publishers employ just a single player and set of supported
APIs, removing the need for additional coding to handle mobile
viewers.
Social Sharing Functions
Social sharing of video content is now as easy as sharing photos
online. Limelight Video Platform's latest release adds new
functionality so that developers can invoke the existing social
sharing functionality using HTML, JavaScript, and CSS. This new
functionality means that end-users can share online video via
integrated buttons, and enables whitelisted playback into social
media platforms that integrate a branded player when video content
is shared online.
"There is no better way to demonstrate the value of our products
than through video – this is crucial to converting more shoppers on
our website, as well as at retail stores," said Greg Shoman, VP of
Marketing at SKLZ, the largest manufacturer and distributor of
sports training aids in the world. "This is why the ability to
share videos easily in a variety of ways is critical to enhancing
our brand and driving revenue. We have taken advantage of social
networking integrations in the Limelight platform to offer buttons
for sharing content via email, link, embed code, Facebook, and
Twitter. Through these integrations, we encourage visitors not only
to make one-time use of our video content, but also to spread the
information about SKLZ training videos with others."
YuMe Ad Network Integration
The YuMe SDK is now fully integrated with Limelight Video
Platform, allowing publishers to traffic ads via the YuMe ad
network. YuMe provides the leading video ad management platform
ACE. As the largest dedicated video advertising network, it
connects brands with consumers and offers publishers unique
solutions that maximize the value of their video inventory.
Media Vault Integration
Protecting video assets is critical to ensuring that content
owners' rights are preserved and that online video monetization
models can continue. Limelight's extensive experience in delivering
websites, applications, and content for the largest online
publishers is testament that its customers' online content is
secure. Media Vault Integration, a key feature of Limelight Deliver
and Limelight Stream, is now available for a publisher's video
assets via Limelight Video Platform. Media Vault Integration allows
publishers to secure access to content flexibly and efficiently
while maximizing performance and minimizing latency. Media Vault
can secure HTTP content — as well as Flash, Windows Media, and mp3
streaming media — by restricting who can see it, when they can see
it, and which websites can display and play it.
Closed Captioning
Closed captioning is the display of text on the video screen in
order to communicate spoken dialogue. The audience for closed
captioning is typically those individuals who are hard of hearing.
However, closed captioning can also be used to display a
translation (or subtitles) to non-native speakers of the video
language. Closed captioning can be enabled by simply uploading a
caption file for each piece of media. Once a caption file is
uploaded for a media, the LVP player will automatically display a
caption-control on the screen.
Localized e-mail Message
The text for sharing e-mails can now be localized to additional
languages.
About Limelight Networks, Inc.
Limelight Networks, Inc. (Nasdaq:LLNW) is a trusted provider of
integrated cloud-based applications that leverage Limelight's
scalable, high-performance, global computing platform. We give
organizations whose Internet, mobile, and social initiatives are
absolutely critical to their success a complete solution to upload,
manage, publish, monetize, accelerate, and analyze their online and
mobile content. The Limelight team of experts and end-to-end
offering allow customers to streamline all of the processes
throughout the content lifecycle and optimize the performance of
content across all channels – empowering them to quickly and
cost-effectively orchestrate a successful digital presence that
improves brand awareness, drives revenue, and enhances customer
relationships. For more information, please
visit www.limelight.com or follow us on Twitter
at www.twitter.com/llnw.
Copyright © 2012 Limelight Networks, Inc. All rights reserved.
All product or service names are the property of their respective
owners.
CONTACT: Media Contact:
Heather Miller
215-867-8600 x239
media@llnw.com
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