Limelight Networks Introduces Orchestrate - Industry-Focused Solution Framework to Streamline and Simplify Digital Media Publ...
15 Maggio 2012 - 1:40PM
Limelight Networks, Inc. (Nasdaq:LLNW) today introduced a new
solution framework designed to address the specific digital media
workflow needs of vertical markets—Limelight Orchestrate. This
suite of industry-specific content publishing workflow solutions
leverages a flexible application platform for hosting cloud-based
Software as a Service (SaaS) services, marketing automation
technologies, and powerful analytics. Combined, the Orchestrate
technologies and services help to manage the growing complexity
inherent in publishing digital content to large International
audiences that are accessing content from a myriad of connected
devices. Limelight will showcase Orchestrate, at Streaming Media
East, May 15-16, at the Hilton New York (booth 001).
Featuring video publishing and management, web content
management, cloud storage, site acceleration, and Content Delivery
Network (CDN) services, customers can use Orchestrate to elevate
their Internet activity from just managing and publishing content
to driving revenue by delivering an enhanced online end-user
experience. Limelight Orchestrate is made even more powerful by
Limelight's scalable global network.
"The opportunity to employ integrated online video publishing,
web content management, and CDN services was a key factor in our
decision to turn to Limelight," commented Dean Horowitz, Vice
President of eMedia & Market Intelligence at Vance Publishing
Corporation, a media company that produces 15 magazines, more than
50 newsletters, and over 30 websites. "Workflow is such a central
component of our publishing capability, and being able to post a
new story or upload a video – with everything managed from an
integrated dashboard and stored in a single repository – empowers
us to drive engagement, increase publishing frequency, and improve
opportunities for both advertising and sponsorship."
Recognizing that delivery and management don't represent the
lifecycle of the content publishing workflow, Limelight Orchestrate
also incorporates powerful social media and reporting tools
integrated directly into the SaaS-based components to help
customers engage with users and optimize their online
experience.
Limelight Orchestrate for Video Publishing
Limelight Orchestrate for Video Publishing is one of a family of
Orchestrate Solutions designed specifically for companies that
publish video content. This solution features four cloud-based
services: CDN; Video Management & Publishing; Web Management
& Publishing; and Intelligent Storage. Its robust analytics and
reporting, and marketing automation, enables video publishers to
create a compelling and exciting digital content experience around
their videos without the burden of managing the required
infrastructure and software.
Limelight Orchestrate for Video Publishing is modular, allowing
companies to replace individual pieces of a workflow or to
implement a comprehensive, cloud-based workflow solution from a
single vendor. The solution's flexibility extends into access as
well, with services made available via web-based interfaces or
programmatically via API.
Among the problems in video content delivery spurred by the
explosive growth of mobile technology is the workflow complexity
associated with making video content available on any device. New
formats, devices, and bandwidth challenges presented by mobile
consumption have caused critical delays in getting content to
market and, in some cases, degradation of the content experience.
This has also resulted in an increase of capital expenses for
transcoding, storage, and specialized resources.
Limelight Orchestrate for Video Publishing takes advantage of
advanced delivery technologies within the CDN component of the
Orchestrate Application Platform to address some of these new
complexities and challenges like delivering content across all
devices. Customers employing this solution need not worry if their
content is available on the latest mobile devices. Limelight Stream
Anywhere, a service in the CDN component of the Orchestrate
Application Platform, automatically converts video content from
recognized formats (like RTMP) into today's popular chunked formats
like HDS and HLS upon request, leveraging Adobe's powerful Adobe
Media Server 4.5. The result? Customers can focus on their content,
not on the complexities of delivering it to multiple devices.
"The exponential growth of mobile technologies is posing a
number of challenges to digital content publishing – challenges
that directly impact an organization's ability to focus resources
on core business functions," said David Hatfield, Senior Vice
President, Limelight Networks. "Limelight is uniquely
positioned to help publishers save untold hours and ensure true
'publish once, deliver anywhere' functionality."
The technologies that power Limelight Stream Anywhere are part
of Limelight's focus to provide customers an end-to-end,
cloud-based workflow solution to build high-quality content
experiences that span devices. Leveraging four core
components—Dynamic Site Platform, Limelight Video Platform, Content
Delivery Network, and Agile Storage—customers can work with
Limelight's Global Services to build targeted workflow solutions to
tackle their critical digital content publishing challenges.
About Limelight Networks, Inc.
Limelight Networks, Inc. (Nasdaq:LLNW) is a trusted provider of
integrated cloud-based applications that leverage Limelight's
scalable, high-performance, global computing platform. We give
organizations whose Internet, mobile, and social initiatives are
absolutely critical to their success a complete solution to upload,
manage, publish, monetize, accelerate, and analyze their online and
mobile content. The Limelight team of experts and end-to-end
offering allow customers to streamline all of the processes
throughout the content lifecycle and optimize the performance of
content across all channels – empowering them to quickly and
cost-effectively orchestrate a successful digital presence that
improves brand awareness, drives revenue, and enhances customer
relationships. For more information, please visit
www.limelight.com or follow us on Twitter at
www.twitter.com/llnw.
Copyright (C) 2012 Limelight Networks, Inc. All rights reserved.
All product or service names are the property of their respective
owners
CONTACT: Media Contact:
Heather Miller
215-867-8600 x239
media@llnw.com
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