One Hour Translation Enlists Limelight Accelerate to Optimize Performance of Its Global, Multi-Language Websites
25 Giugno 2012 - 3:03PM
Limelight Networks, Inc. (Nasdaq:LLNW) today announced that One
Hour Translation has implemented the Limelight Accelerate front-end
optimization (FEO) solution to satisfy the demands of their growing
roster of international clientele. As its online business grew in
terms of volume and the geographies and languages served, One Hour
Translation realized a need to ensure nothing less than optimal
site performance. Since implementing Accelerate, the company
has seen a:
- 50% decrease in the time to begin page load
- 25% increase in site speed
- 5% decrease in abandonment rate from the homepage and other
landing pages
- 5% increase in time spent on the site for first time
visitors
The increasingly global nature of business causes many of us to
take for granted some of the basic essentials of international
commerce – such as language translation. Consider the volume
of material and the variety of languages that must be addressed by
a typical FORTUNE 500 company. Product data sheets, technical
manuals, proposals, sales agreements, legal documents, internal
communications, annual reports – the list is immeasurable, and the
need for accurate – and timely – translation is a critical daily
business requirement.
One Hour Translation has taken high-quality, professional human
translation and made it available over the web. The company,
considered the fastest professional translation service in the
world, handles tens of thousands of translation projects a month.
Translations are done to 60 languages for customers from over 100
countries. In response to growing international demand and to
further improve service to non-English speakers, it also launched
local versions of its website in 11 additional languages: French,
Spanish, German, Russian, Italian, Dutch, Portuguese, Japanese,
Hebrew, Greek, and Arabic.
"Anyone can get a rough translation of short text from one
language to another using a variety of automated web-based tools,
but the important content generated by multinational organizations
requires highly accurate and professional human translation
services for business, legal, and regulatory purposes," said Ofer
Shoshan, CEO, One Hour Translation. "These types of
translation projects typically are large and have a high degree of
urgency, so the performance of our websites – on a global basis –
is critical. Customers expect to be able to efficiently and
quickly upload their content, receive an accurate quote on the
project, and download the translated content when it's needed. On
our side, thousands of translators require ready access to
customers' content, and the ability to deliver the translated
material back to them. Limelight Accelerate provides the
front-end acceleration that instills a level of confidence in our
customers – regardless of location."
Limelight Accelerate improves Time to Action—the time it takes
for visitors to first engage with content on online sites – and has
been shown in comprehensive testing to boost performance on most
websites twofold to fivefold. As a result, online entities such as
One Hour Translation benefit from customers' and prospects'
positive, productive, and engaging experiences on their sites –
resulting in reduced abandonment rates, increased page views, and
improved conversion rates.
At the presentation layer, Limelight Accelerate optimizes how
web pages load by combining instructions on a web page to decrease
the number of requests for content that the web page has to make.
It also prioritizes which content on a page is most important for
getting a user engaged quickly with relevant information in order
to decrease a user's time to action. Limelight Accelerate can
be implemented in front of existing caching and delivery services
for effortless integration; sites are commonly integrated and
operational within a single business day. A video
demonstration of Limelight Accelerate can be viewed
here.
"Site performance is a critical aspect of user engagement,
whether visitors are uploading, downloading or viewing, and this is
especially true when the content involved is important and
time-sensitive," notes David Hatfield, Senior Vice President,
Limelight Networks. "Limelight Accelerate ensures that One
Hour Translation's customers and prospects get the best possible
experience whether they are interacting with the website, uploading
their content to translators, and subsequently downloading the
translated materials when needed."
Publishers like HBO, Vance Publishing, and Minneapolis Star
Tribune, Global 2000 enterprises and ecommerce companies such as
Swiss Re, Eloqua, QVC, Swatch, and Barilla Pasta, and public sector
organizations including the U.S. Department of State, U.S. Army,
NASA, and the Cleveland Health Clinic leverage Limelight's
integrated cloud-based applications and globally distributed
computing platform to efficiently manage their complete digital
presence across web, mobile, and social channels.
About One Hour Translation Ltd.
One Hour Translation is the web's leading Professional
Translation Service provider, offering professional translation
services to thousands of business customers worldwide, 24/7
thanks to a community of over 10,000 certified translators from all
over the world. One Hour Translation provides translation services
for 60 languages including English to French and English
to Spanish translation. One Hour Translation also provides
e-mail translation services, professional translation API, CMS
translation plug-ins and more.
About Limelight Networks
Limelight Networks, Inc. (Nasdaq:LLNW) is a trusted provider of
integrated cloud-based applications that leverage Limelight's
scalable, high-performance, global computing platform. We give
organizations whose Internet, mobile, and social initiatives are
absolutely critical to their success a complete solution to upload,
manage, publish, monetize, accelerate, and analyze their online and
mobile content. The Limelight team of experts and end-to-end
offering allow customers to streamline all of the processes
throughout the content lifecycle and optimize the performance of
content across all channels – empowering them to quickly and
cost-effectively orchestrate a successful digital presence that
improves brand awareness, drives revenue, and enhances customer
relationships. For more information, please visit
www.limelight.com or follow us on Twitter
at www.twitter.com/llnw.
Copyright © 2012 Limelight Networks, Inc. All rights reserved.
All product or service names are the property of their respective
owners.
CONTACT: Media Contact:
Heather Miller
215.867.8600 x239
media@llnw.com
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