Limelight Networks Introduces Orchestrate for B2B Marketing
25 Giugno 2012 - 3:03PM
Limelight Networks, Inc. (Nasdaq:LLNW) today introduced Limelight
Orchestrate for B2B Marketing, a new platform that empowers
marketers to more quickly and easily publish a successful digital
presence across all channels in order to drive engagement, increase
conversions, and improve customer relationships – while lowering
Total Cost of Ownership.
As business buyers research a company's web or mobile site, they
expect a seamless viewing experience where they can immediately
access the rich, relevant information they need to make
knowledgeable decisions. To meet these expectations, B2B marketers
must provide consistent, high quality online experiences across all
devices while maximizing the value of each resource and content
asset. Tackling this challenge is absolutely critical to building
their brand and increasing revenue.
To help B2B marketers streamline internal processes and
cost-effectively provide a powerful online and mobile presence,
Limelight Networks is now offering a complete, end-to-end solution
for B2B marketers. The new Orchestrate for B2B Marketing solution
enables web content management, online video publishing, mobile
publishing, web and mobile acceleration, website personalization
and targeting, and media delivery – combined with social media
integration, search engine optimization, and powerful analytics.
The solution is powered by Limelight Deliver, one of the world's
largest content delivery networks, to ensure maximum performance,
reliability, and scalability.
"A sophisticated digital and online strategy to engage prospects
has become critical to any successful marketing program," said
Cory Reed, Director of Digital Marketing, Ciena. "However, the
website alone is no longer enough; you need to build a complete
digital ecosystem that incorporates video, social media, mobile,
email, search and analytics." With so many aspects involved, we
require a platform that addresses and aligns with our many needs
while simplifying our internal workflow. As a result, our team
can provide the online and mobile experience that will ultimately
convert prospects into customers."
Key Benefits of Orchestrate for B2B Marketing
Include:
- Robust content management, publishing, and delivery
capabilities enable marketers to provide a reliable, high quality
digital presence that drives engagement and conversion
- Streamlined processes improve internal workflow to reduce costs
and speed time to market
- Intuitive interface allows non-technical marketers to manage,
publish, and analyze web and video content with ease – giving them
more control over the digital presence and more time to focus on
the results it generates
- Key visitor data drives an online segmentation strategy that
ensures the right message gets to the right prospect at the right
time
- Assets can be re-purposed across multiple web and mobile
domains to simplify workflow, speed publishing, and ensure brand
consistency
- Web and video content is automatically optimized for specific
devices to ensure optimal viewing experiences on smartphones and
tablets
"Business buyers are increasingly using their PCs and
smartphones to first learn about a company and its solutions,"
stated Jeff Freund, VP and GM, Web Content Management Group,
Limelight Networks. "To capture the interest of prospects during
this online research phase, B2B marketers must provide a wealth of
compelling, educational content on both their web and mobile sites
and target this content based on buyer interest. B2B marketers who
employ a solution with robust content management and website
personalization capabilities can remain a step-ahead of competitors
and generate more quality leads."
"In a B2B company, the window of opportunity to engage
prospective customers is shrinking," said Audrey Sarsfield,
Marketing Director, Absorption Systems. "It's vitally important
that we deliver the right content to the right people at the right
time. Limelight's website personalization capabilities allow
us to identify a prospect's interests and more effectively engage,
qualify, and nurture them through targeted content. It gives our
team the ability to deliver online content that is meaningful to
potential customers throughout the world and better align our
marketing and sales initiatives."
About Limelight Networks, Inc.
Limelight Networks, Inc. (Nasdaq:LLNW) is a trusted provider of
integrated cloud-based applications that leverage Limelight's
scalable, high-performance, global computing platform. We give
organizations whose Internet, mobile, and social initiatives are
absolutely critical to their success a complete solution to upload,
manage, publish, monetize, accelerate, and analyze their online and
mobile content. The Limelight team of experts and end-to-end
offering allow customers to streamline all of the processes
throughout the content lifecycle and optimize the performance of
content across all channels – empowering them to quickly and
cost-effectively orchestrate a successful digital presence that
improves brand awareness, drives revenue, and enhances customer
relationships. For more information, please visit www.limelight.com
or follow us on Twitter at www.twitter.com/llnw.
Copyright (C) 2012 Limelight Networks, Inc. All rights reserved.
All product or service names are the property of their respective
owners.
CONTACT: Media Contact:
Heather Miller
215-867-8600 x239
media@llnw.com
Grafico Azioni Limelight Networks (NASDAQ:LLNW)
Storico
Da Giu 2024 a Lug 2024
Grafico Azioni Limelight Networks (NASDAQ:LLNW)
Storico
Da Lug 2023 a Lug 2024