Limelight Brings Live Action of World's Largest Sporting Events to Global Fans
27 Luglio 2012 - 4:04AM
Limelight Networks, Inc. (Nasdaq:LLNW) "Limelight", the global
leader in Digital Presence Management, today announced that several
leading broadcasters from around the world are relying on Limelight
to bring live action of this summer's games to millions of sports
fans. This marks the ninth major set of live sporting events that
Limelight has delivered this year. Limelight's Orchestrate Digital
Presence Platform, an integrated suite of cloud-based Software as a
Service (SaaS) applications that leverage Limelight's scalable,
high-performance global network, allows broadcasters to manage,
deliver, and optimize all aspects of their digital presence across
web, mobile, social, and large screen channels.
This summer's games are expected to drive more online and mobile
views than any live sporting event to date. Interxion has released
the findings of a survey, conducted by YouGov, in which 1 in 5
respondents said they plan on watching the games online. Also,
according to TechBargains, 46 percent of surveyed consumers will
watch the games on their laptops, while 31% will watch on their
tablets and 27% via their smartphones.
"This is an amazing set of events that heralds a new era in
sporting engagement," says George Fraser, VP of International
Business at Limelight. "During the last major games held in London
in 1948, motion pictures were the primary delivery medium for
viewers to experience the excitement of the games. Now viewers have
the opportunity to watch every event, many live, on multiple
devices – whenever and wherever they want, in sterling quality.
Limelight is proud to be involved in such a momentous
development."
Expectations for the upcoming games point to a growing trend –
consumers are increasingly viewing live sporting events online and
on their mobile devices. In 2012 alone, Limelight has delivered
major worldwide sporting events including RBS Six Nations' rugby
championships, the European Championship, Indian Premier League
Cricket, and Wimbledon to a global audience and to a wide range of
devices. Despite intense spikes in traffic – traffic for the Euro
Championships reached a level equivalent to 100,000 users
simultaneously watching an HD movie – Limelight ensured optimal
online and mobile viewing experiences for enthusiastic sports fans.
In addition to these international sporting events, Limelight also
delivered other large political and society events with massive
live streaming and mobile demand, such as the Queen's Jubilee, and
Hellfest, a major summer music festival in France.
"Today's broadcasters must meet ever-increasing demands to an
engaging, high-performance digital experience on many screen
types," said Kirby Wadsworth, Chief Marketing Officer, Limelight
Networks. "Our expertise and breadth of services well-position us
to help customers effectively address this challenge by delivering
their content flawlessly. Our integrated services for managing,
publishing, monetizing, and delivering live streaming videos equip
broadcasters with the tools and capabilities they need to more
efficiently and cost-effectively provide a powerful digital
presence across all channels."
Broadcasters around the world are employing Limelight's
integrated suite of cloud-based services – including Limelight
Video Platform, Limelight Reach Video, Limelight Reach Ads,
Limelight Stream, and Limelight Deliver – to meet the following
requirements:
- Streamline the process of uploading, managing, publishing,
monetizing, and delivering live streaming videos to multiple
devices
- Deliver high quality video without buffering or delays
- Maximize viewing experiences for the specific device requesting
content
- Monetize online and mobile videos using pre-roll ads and post
roll ads
- Ensure optimal site performance regardless of traffic spikes or
viewer location
Limelight's services leverage the company's global network to
ensure high performance of content on any device, anywhere in the
world.
About Limelight Networks
Limelight Networks, Inc. (Nasdaq:LLNW) is a global leader in
Digital Presence Management. Limelight's Orchestrate Digital
Presence Platform is an integrated suite of cloud-based Software as
a Service (SaaS) applications, which allows organizations to
optimize all aspects of their online digital presence across web,
mobile, social, and large screen channels. Orchestrate leverages
Limelight's scalable, high-performance global network to offer
advanced features for: web content management; website
personalization; content targeting; online video publishing; mobile
enablement and monetization; content delivery; transcoding; and
cloud storage – combined with social media integration and powerful
analytics. Limelight's team of digital presence experts helps
organizations streamline processes and optimize business results
across all customer interaction channels to deliver exceptional
multi-screen experiences, improve brand awareness, drive revenue,
and enhance their customer relationships – all while reducing
costs. For more information, please visit www.limelight.com, and be
sure to follow us on Twitter at www.twitter.com/llnw.
CONTACT: Media Contact:
Heather Miller
215-867-8600 x239
media@llnw.com
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