Limelight Launches New Digital Presence Management Solution Optimized for Technology Marketing
27 Agosto 2012 - 3:44PM
Limelight Networks, Inc. (Nasdaq:LLNW), a leader in Digital
Presence Management (DPM), today introduced Limelight Orchestrate
for High-Tech Marketers, a new solution giving business-to-business
marketing professionals in technology industries a unified platform
for delivering a powerful digital presence across all channels to
enhance customer relationships, drive brand awareness, and increase
conversions. The new solution enables web content management,
online video publishing, mobile publishing, web and mobile
acceleration, web personalization, and content targeting – as well
as social media integration and search engine optimization. The key
benefits of Orchestrate for High-Tech Marketers include:
- Marketers can manage and publish web and video content from one
intuitive interface with ease – giving them more control over the
digital presence and more time to focus on the results it
generates
- Key visitor data drives an online segmentation strategy that
ensures the right message gets to the right prospect at the right
time
- Assets can be re-purposed across multiple web and mobile
domains to simplify workflow, speed publishing, and ensure brand
consistency
- Web and video content is automatically optimized for specific
devices to ensure optimal viewing experiences on smartphones and
tablets
Studies show that technology buyers in particular seek online
sources of product information and peer recommendations well before
engaging in the traditional sales cycle. This buyer research
extends beyond vendor provided content to third-party sites, blogs,
professional social networks, RSS feeds, etc. In fact, some studies
show as much as 80% of the typical buying process occurs before a
prospect ever engages directly with a sales representative.
"Targeting with relevant information is becoming increasingly
important because buyers are contacting vendors later and later in
the sales cycle," says Greg Ott, CMO, Demandbase. "To take
advantage of this trend, companies need to turn their corporate
websites into more effective marketing and selling vehicles –
capturing and using analytics and responding to visitor behavior
and demographics with targeted campaigns of engagement. By
capturing more leads early in the process, marketers can often help
to shape the scope of a potential buyer's projects."
What's more, business-to-business technology buyers have high
expectations for site engagement and performance and have little
patience for sites that do not provide the specific information
they need or suffer from slow load times. As they increasingly
access information while at home, in the boardroom, or on the go,
these expectations are extending to mobile as well. Buyers
want to find relevant information easily and quickly, and they
expect viewing experiences that have been optimized for their
device's available bandwidth and screen size.
"To address the demands of business technology buyers, high-tech
marketers must provide rich, fresh content – including whitepapers,
webinars, data sheets, research reports, videos, animations,
graphics, and more – across multiple online, mobile, and social
channels," stated Jeff Freund, CTO, DPM Solutions and VP & GM,
Web Content Management Group, Limelight Networks. "To do this
quickly and successfully, marketers need an integrated, easy to use
solution that allows them to update their collateral content and
video assets without IT support and processes. Also, it's vital to
understand visitor context and present meaningful, relevant content
at appropriate times during the buying cycle."
Limelight Orchestrate for High-Tech Marketers offers integrated
tools to manage, publish, and optimize a digital presence, thereby
removing the inefficiencies and headaches associated with using
multiple solutions from multiple vendors. As a result,
high-tech marketers can focus on creating great content rather than
getting bogged down in the processes involved with publishing it.
Additional benefits of Orchestrate for High-Tech Marketers
include:
- Streamlined processes improve internal workflow to reduce costs
and speed time to market
- Content can be easily published and updated across all social
media platforms
- Tight integration with email/marketing automation systems
enables marketers to more easily synchronize content with email
campaigns
- Cloud-based platform ensures fast deployment, minimal IT
resources, and continuous product enhancements
- Web acceleration speeds online and mobile sites at the browser
on any device
- Global, high-performance content delivery network provides
maximum site performance, reliability, and scalability
For more insight on how high-tech marketers can achieve greater
success, read Limelight's latest whitepaper.
About Limelight Networks, Inc.
Limelight Networks, Inc. (Nasdaq:LLNW) is a global leader in
Digital Presence Management. Limelight's Orchestrate digital
presence solution is an integrated suite of cloud-based
applications, which allows organizations to optimize all aspects of
their online digital presence across web, mobile, social, and large
screen channels. Delivered exclusively as a service, Orchestrate
leverages Limelight's scalable, high-performance global computing
platform to offer advanced features for: web content management;
website personalization; content targeting; video publishing;
mobile enablement; content delivery; transcoding; and cloud storage
— combined with social media integration and powerful analytics.
Limelight's team of digital presence experts helps organizations
streamline processes and optimize business results across all
customer interaction channels, helping them deliver exceptional
multi-screen experiences, improve brand awareness, drive revenue,
and enhance their customer relationships — all while reducing
costs. For more information, please visit www.limelight.com, and be
sure to follow us on Twitter at www.twitter.com/llnw.
Copyright (C) 2012 Limelight Networks, Inc. All rights reserved.
All product or service names are the property of their respective
owners.
CONTACT: Media Contact:
Heather Miller
215-867-8600 x239
media@llnw.com
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