Limelight Networks, Inc. (Nasdaq:LLNW) a leader in digital presence
management, today announced it has rolled out its own refreshed
digital presence, and will be offering companies attending the
Gartner Symposium/ITxpo 2012 (Orlando, FL, October 21-25), the
opportunity to assess and benchmark their external digital presence
by measuring social engagement, web, video, and mobile performance
against their peers and industry best practices.
"Every organization must now operate with two faces – a physical
presence and a digital presence. Digital presence is the sum of
every digital touch point a company has with its audience across
every type of online channel – mobile, social, web, living room,
and now even digital signage," said Limelight CMO, Kirby Wadsworth.
"The management of an organization's digital presence is now
receiving C-suite attention, because the impressions made online
with prospects, voters, donors, subscribers, and viewers directly
affect success. It's fitting, then, that we are rolling out our new
online digital presence simultaneously with a major physical
presence event – Gartner Symposium – that is focused on C-level
decision makers."
Prioritizing Digital Presence
Limelight started down the road to building a new digital
presence in June. One of the first steps in the initiative was to
assess Limelight's own digital presence at the time.
"At Limelight, we are in the business of helping our customers
deliver an effective digital presence," stated Robert Block,
Limelight's vice president of global services. "We realized we
needed to take the same approach to improving our own, so we
started the project with a thorough Digital Presence Assessment on
Limelight itself. We learned a great deal through the process,
and have been sharing our experiences along the way through our In
the Limelight blog."
Showing and Telling a New Story
The significance of an integrated digital presence to the
marketing process is further underscored in a report by Gartner
analyst, Adam Sarner, who states, "There is a digital marketing
opportunity at every stage of the buying process. Digital
functionality within the buying process is an expectation and will
damage customer experience and undermine competitiveness if it is
absent."[i]
Built on Limelight's Orchestrate Digital Presence Platform,
Limelight's new digital presence incorporates an adaptive design,
embedded video, and simple, self-directed navigation that tells the
story about the challenges organizations meet in delivering their
own story online – stale, static content, lack of rich media,
mobile device support, globalization, performance, and more. It
explains Limelight's Orchestrate Digital Presence Platform as an
integrated set of SaaS services that help companies overcome these
challenges and deliver an awesome digital presence of their own. A
key component of Limelight's new storyline is the power of its
professional services experts to help customers plan, design,
implement, and manage an effective digital presence.
It All Starts with an Assessment
Limelight now offers customers the opportunity to understand the
current state of their digital presence, and work with leading
industry experts to map out a plan to achieve their digital
presence objectives.
A complete Limelight Digital Presence Assessment includes a
comprehensive evaluation of a company's digital presence across all
online channels – web, social, mobile, living room, and digital
signage. The assessment benchmarks a company's status today, sets
realistic goals, and generates a strategic and tactical digital
roadmap for the next six and twelve months. Full assessments
examine technical aspects such as availability, capacity, security,
performance, and scalability, as well as marketing and business
aspects including content, content management, distribution and
discovery, engagement and experience, conversion, and business
intelligence. The result is a manageable digital presence plan,
customized to a company's specific needs, that addresses these core
questions:
- How does your digital presence compare against your
competitors?
- Are you investing in the right areas of digital content
development?
- Does your digital presence reach your audience on every web
channel they're on?
- Which types of digital content achieve the highest rate of
engagement for your audience?
- What are the bottlenecks for digital content development and
distribution?
Limelight's Physical Presence at Gartner
Symposium
Visitors to Limelight's booth #1042 at the Gartner Symposium
will learn about Orchestrate and its components, and can receive a
free on-the-spot evaluation of their own organization's digital
presence, and will have their names entered in drawings for
exciting prizes including several tablets and mobile
devices.
The Gartner Symposium/ITxpo 2012 takes place October 21- 25 in
Orlando, Florida. For more information, please visit:
http://www.gartner.com/technology/symposium/orlando/
About Limelight Networks
Limelight Networks, Inc. (Nasdaq:LLNW) is a global leader in
Digital Presence Management. Limelight's Orchestrate Digital
Presence Platform is an integrated suite of cloud-based Software as
a Service (SaaS) applications, which allows organizations to
optimize all aspects of their online digital presence across web,
mobile, social, and large screen channels. Orchestrate leverages
Limelight's scalable, high-performance global network to offer
advanced features for: web content management; website
personalization; content targeting; online video publishing; mobile
enablement and monetization; content delivery; transcoding; and
cloud storage – combined with social media integration and powerful
analytics. Limelight's team of digital presence experts helps
organizations streamline processes and optimize business results
across all customer interaction channels to deliver exceptional
multi-screen experiences, improve brand awareness, drive revenue,
and enhance their customer relationships – all while reducing
costs. For more information, please visit www.limelight.com, and be
sure to follow us on Twitter at www.twitter.com/llnw.
Copyright (C) 2012 Limelight Networks, Inc. All rights reserved.
All product or service names are the property of their respective
owners.
[i] Digital Marketing Is Key to Every Step of the
Customer's Buying Process, April 26, 2012.
CONTACT: Amber Winans
510-984-1526
limelight@bhavacom.com
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